Comments on: A Master Key to Why People Buy http://www.makepeacetotalpackage.com/john-newtson/a-master-key-to-why-people-buy.html Business-Building Secrets for Growth-Obsessed Companies Fri, 05 Dec 2008 00:26:27 +0000 http://wordpress.org/?v=2.3.3 By: John C. A. Manley http://www.makepeacetotalpackage.com/john-newtson/a-master-key-to-why-people-buy.html#comment-458 John C. A. Manley Wed, 08 Aug 2007 06:34:04 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-master-key-to-why-people-buy.html#comment-458 This adds a new angle to marketing via the \"world wide web.\" I know some marketers who are putting up different versions of their sites in the countries domain extensions, with different copy, etc. A financial direct mail piece that did well in th US bombed in the UK until the opening sentence, \"making money in their homes...\" was changed to \"making money [I]quietly[/I] in their own homes.\" A self-promo letter a copywriting contact of mine wrote gained a 23% response in Canada and a 2.3% in the US. John This adds a new angle to marketing via the \”world wide web.\” I know some marketers who are putting up different versions of their sites in the countries domain extensions, with different copy, etc.

A financial direct mail piece that did well in th US bombed in the UK until the opening sentence, \”making money in their homes…\” was changed to \”making money [I]quietly[/I] in their own homes.\”

A self-promo letter a copywriting contact of mine wrote gained a 23% response in Canada and a 2.3% in the US.

John

]]> By: Dwight White http://www.makepeacetotalpackage.com/john-newtson/a-master-key-to-why-people-buy.html#comment-451 Dwight White Sat, 04 Aug 2007 17:42:09 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-master-key-to-why-people-buy.html#comment-451 John,I recall two headlines that Clayton wrote... \"The seven horsemen of the comming stock market apocalypse\" and... \"Black October\" In the case of the first, connecting with a biblical imprint common to prospects who had a religious upbringing. For the latter, these prospects had lived through the Great Depression and that headline resonated with them. Both big winners I understand. John,I recall two headlines that Clayton wrote…
\”The seven horsemen of the comming stock market apocalypse\” and…
\”Black October\”
In the case of the first, connecting with a biblical imprint common to prospects who had a religious upbringing.
For the latter, these prospects had lived through the Great Depression and that headline resonated with them.
Both big winners I understand.

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