Comments on: A Weird Lesson About Logic and Proof in Sales Copy http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html Business-Building Secrets for Growth-Obsessed Companies Fri, 05 Dec 2008 01:46:47 +0000 http://wordpress.org/?v=2.3.3 By: Andrew Cavanagh http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-311 Andrew Cavanagh Wed, 13 Jun 2007 09:00:04 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-311 Hilarious post John but one thing I really have to say about health copy... You have a responsibility to do your research BEFORE you take on a client. Most natural health products are NOT helpful despite the fact that you can use these kinds of \"half truths\" to make it seem like they are. For example... Beer is high in B6. What crap. If you want B6 and your concerned about your health take a B6 capsule...or better still take a B complex vitamin every day. And that\'s the end of the whole beer being good for you argument. Also beer is high in carbohydrates which... 1. Increases levels of insulin (this is an unfortunate medical fact that runs contrary to your claim)... 2. Increases levels of type 2 eicosanoids linked to nearly every chronic disease including heart disease, sudden death from heart attacks (electrical choas in the heart causes nearly 50% of heart attack deaths), alzheimers, M.S., dementia, stroke, 3. Those elevated levels of insulin from drinking beer will also lead to increased production of \"bad\" cholesterol (again a medical fact) and especially the dangerous triglycerides implicated in many rapid deaths from heart disease. And in case your wondering increased levels of insulin and type 2 eicosanoids will increase blood clumping...in layman\'s terms it makes your blood thicker. It\'s nice to have fun with the facts but keep in mind that the copy you write will have a profound effect on the wellbeing of real people in the real world. I suggest you go to a hospital and have a chat to a few diabetes patients whose feet are filled with ulcers...whose limbs face amputation. Go to a nursing home and see what dementia means in real terms. Then you may get a deeper understanding of how important integrity is in the health field. Your integrity and the genuine good you do in the world is far more important than the royalties you might make from the latest natural health \"cure\". Kindest regards, Andrew Cavanagh Hilarious post John but one thing I really have to say about health copy…

You have a responsibility to do your research BEFORE you take on a client.

Most natural health products are NOT helpful despite the fact that you can use these kinds of \”half truths\” to make it seem like they are.

For example…

Beer is high in B6.

What crap.

If you want B6 and your concerned about your health take a B6 capsule…or better still take a B complex vitamin every day.

And that\’s the end of the whole beer being good for you argument.

Also beer is high in carbohydrates which…

1. Increases levels of insulin (this is an unfortunate medical fact that runs contrary to your claim)…

2. Increases levels of type 2 eicosanoids linked to nearly every chronic disease including heart disease, sudden death from heart attacks (electrical choas in the heart causes nearly 50% of heart attack deaths), alzheimers, M.S., dementia, stroke,

3. Those elevated levels of insulin from drinking beer will also lead to increased production of \”bad\” cholesterol (again a medical fact) and especially the dangerous triglycerides implicated in many rapid deaths from heart disease.

And in case your wondering increased levels of insulin and type 2 eicosanoids will increase blood clumping…in layman\’s terms it makes your blood thicker.

It\’s nice to have fun with the facts but keep in mind that the copy you write will have a profound effect on the wellbeing of real people in the real world.

I suggest you go to a hospital and have a chat to a few diabetes patients whose feet are filled with ulcers…whose limbs face amputation.

Go to a nursing home and see what dementia means in real terms.

Then you may get a deeper understanding of how important integrity is in the health field.

Your integrity and the genuine good you do in the world is far more important than the royalties you might make from the latest natural health \”cure\”.

Kindest regards,
Andrew Cavanagh

]]> By: Martin Robinson http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-304 Martin Robinson Sun, 10 Jun 2007 16:53:40 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-304 John, Outstanding piece! You entered breakthrough territory here...we \"gotta\" hear more. I\'d love to see a follow up interview with Arthur on just this subject. I\'m smellin\' a joint venture project between you & the \"T-Man\" in an upcoming Screaming Eagle issue on this subject... replete with swipe file examples in the Ride Along. Makepeace Nation waits with baited breath... Martin Robinson John,

Outstanding piece! You entered breakthrough territory here…we \”gotta\” hear more.

I\’d love to see a follow up interview with Arthur on just this subject.

I\’m smellin\’ a joint venture project between you & the \”T-Man\” in an upcoming Screaming Eagle issue on this subject… replete with swipe file examples in the Ride Along.

Makepeace Nation waits with baited breath…

Martin Robinson

]]> By: Marc R. (MAHRKEAU) Williams http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-303 Marc R. (MAHRKEAU) Williams Sun, 10 Jun 2007 07:26:25 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-303 HMMM! Perhaps the customer should drink beer....then they want to buy more product....then I drink more beer and create more product....sounds like a win-win....If you will excuse me I must go get a \\\'Twelver\\\' Thanks , John HMMM! Perhaps the customer should drink beer….then they want to buy more product….then I drink more beer and create more product….sounds like a win-win….If you will excuse me I must go get a \\\’Twelver\\\’ Thanks , John

]]> By: David Foley http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-302 David Foley Sun, 10 Jun 2007 04:46:42 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-302 A fabulous lesson, masterfully tought PLUS A hilarious read. A fabulous lesson, masterfully tought PLUS

A hilarious read.

]]> By: Caleb Osborne http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-301 Caleb Osborne Sat, 09 Jun 2007 18:11:41 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-301 Maybe it\'s because I\'ve just finished half a bottle of wine... Maybe it\'s because I\'m about to start on a handle of Jim Beam... And Maybe it\'s because I\'ve already publicly proclaimed my interest in marrying you and having all your babies... BUT -- I think it\'s because you\'re a damned genius when it comes to writing Sales Copy that I find this one of the most convincing AND interesting/entertaining articles about copywriting I\'ve read in my whole life! Later! Caleb Maybe it\’s because I\’ve just finished half a bottle of wine…

Maybe it\’s because I\’m about to start on a handle of Jim Beam…

And Maybe it\’s because I\’ve already publicly proclaimed my interest in marrying you and having all your babies…

BUT – I think it\’s because you\’re a damned genius when it comes to writing Sales Copy that I find this one of the most convincing AND interesting/entertaining articles about copywriting I\’ve read in my whole life!

Later!
Caleb

]]> By: David Wilding http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-300 David Wilding Sat, 09 Jun 2007 15:59:59 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-300 Instinctively I tell a story to create interest. I just often have so much fun with the story I don\'t spend enough time on the \"cred\". Great article... read while stone sober Instinctively I tell a story to create interest. I just often have so much fun with the story I don\’t spend enough time on the \”cred\”.

Great article…
read while stone sober

]]> By: Beverly Reany http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-299 Beverly Reany Sat, 09 Jun 2007 14:13:43 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-299 :grin I loved the stuff about the beer. Can Clayton convince his wife that all of this scientific info is true. What about the testimonials. Bev :grin I loved the stuff about
the beer. Can Clayton convince
his wife that all of this scientific info is true. What about the testimonials.
Bev

]]> By: John C. A. Manley http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-298 John C. A. Manley Sat, 09 Jun 2007 10:47:45 +0000 http://www.makepeacetotalpackage.com/john-newtson/a-weird-lesson-about-logic-and-proof-in-sales-copy.html#comment-298 Interest Over Credibility: That got me interested. Of course, you\'re not denying one should supplant the other. Though it sounds like interest should come first. I get far too many DM pieces that put crediblity first, and it really does nothing to get my interest. When my interest first, then prove to me your deserve it. Thanks for the great article (from a non-drinking, yet unoffended, Canadian). John Interest Over Credibility: That got me interested.

Of course, you\’re not denying one should supplant the other. Though it sounds like interest should come first.

I get far too many DM pieces that put crediblity first, and it really does nothing to get my interest.

When my interest first, then prove to me your deserve it.

Thanks for the great article (from a non-drinking, yet unoffended, Canadian).

John

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