Creating JV Info Products
for Profit and Fun …
Part Three in a Three Part Series!
Dear Business Builder,
Happy Friday and welcome back to In the ‘Net Trenches.
Over the last two issues, I’ve outlined my step-by-step process for getting started creating your very own joint venture teleseminar series. To re-cap – in part one of Creating JV Info Products for Profit and Fun, we discussed creating a theme or umbrella for the overall series, how to determine the individual call topics and select the experts that can speak to those topics. Plus, what you should consider offering your guest experts in exchange for participating, how to go about inviting them to join and how to get started scheduling your series.
Then in last weeks issue (part two), we discussed how setting an overall goal for your teleseminar series can help you determine how to structure and price your offer.
So, now that we that we’ve invited our guest experts, established a schedule and we’ve structured our offer – it’s time to start pulling it all together into a real live product. Here’s a timeline that will keep you on track to the big day …
Four to six weeks prior to the first call …
In the four to six weeks prior to the start of your call series you’re going to need to write your sales copy … or hire a copywriter. Without going into the specific details of writing copy, you’ll need to include the following in your sales promotion:
- Benefits participants can expect to receive for attending the call …
- Specific information about each of the guest experts and what they bring to the table …
- Dates and times for each of the calls …
- Offer and price for attendance …
- What to expect after they place their order …
For an example of what this type of sales promotion might look like Click Here:
You’ll also need to write several versions of shorter e-mail copy that you can use to promote the call series as well as give to your JV partners. This is simply teaser copy that will get prospects interested enough to click through to your sales landing page.
Here’s an example of what these e-mails might look like:
Subject Line: (name), 2007 your best year ever?
Info-Marketing-Biz Bazillions!
Hi {name}, XX here!
Whether you’re already selling your own newsletters, reports, books, e-books or other information products …
Or if you’re a copywriter creating promotions to sell newsletters, white papers, books or e-books for your clients …
Or even if you’re just looking for the ideal way to make great money in your spare time at home …
I’ve arranged a unique opportunity for you to listen in as 9 of the world’s most successful infopreneurs give you the secrets you need to make 2007 your best year ever …
… Listen in as they reveal everything you need to break into the info-marketing business … or grow an established information publisher like crazy – and the best part – it’s less than 10 bucks!
My good friend Clayton Makepeace and his Associate Editor Julie McManus have convinced me and 8 other info-marketing superstars to spill the beans on our most precious business building tips and techniques.
They’re calling it the Inside Secrets of the Info-Marketing Superstars …
And yes, you read that right: You get nine, one-hour teleconferences on nine consecutive Wednesdays beginning January 17, 2007 – for a special discounted price of just $9.95 … that’s less than $1.11 a call!
Here is just some of what you’ll discover when you join us on this ground-breaking nine-part teleconference series:
- How to get started right now with little cash, working part-time from home …
- The biggest, baddest and most profitable opportunities for info-marketers in 2007 …
- How one leading infopreneur earns $200,000 a year working only 27 minutes a week – and how you can, too!
- How to virtually guarantee that every product you create will sell like hotcakes …
- How to write kick-butt web pages and e-mail blasts that get read and more importantly, responded to …
- How to gauge demand for your info product before you create it …
- Why you should always write your sales letter before producing your product …
- How to combine marketing channels to skyrocket your response and profits …
- How to use information products to market your offline small business …
- Why outsourcing could be the most profitable (or unprofitable) decision you’ll ever make for your info publishing business …
- And much, MUCH MORE!
… So who ARE these info-geniuses standing by to help you?
To find out and claim your special discount, Click Here.
Sincerely,
Guest Expert
Then if you want to add even more fire power to your promotion, plan to write a countdown series. These are simply timed e-mail promotions that countdown to the big day. Here is an example of one you might send just 48 hours prior to the start of the teleseminar:
Subject line: 48 hours till go time!
With 48 Hours to Go …
Confessions of the Info-Marketing Superstars Nearly Sold Out!
Hi there xx, Happy Monday!
When I started planning my Confessions of the Info-Marketing Superstars tele-seminar series, I had three big goals:
- Price the series so it’s accessible to anyone that wants to attend: And at $9.95 for 9 calls – less then the price of a soda each – I’ll give you hundreds of practical, nitty-gritty tips, tricks and techniques for raking in a king’s ransom in the info-marketing biz!
- Give you an action packed blue print for an incredibly lucrative business you can start right now in your spare time: Where else can you find a business where your marketing costs you nothing … producing your products costs you nothing … delivering your products to customers costs you nothing … and where nearly every dollar in sales is a dollar of PURE PROFIT?
- Invite nine of today’s top info-marketers to share their most coveted secrets to success: I’m talking about success secrets you can put to work right now to get started in a business you’ll love … working from the comfort of your own home … with all the freedom you crave … or to light a fire under your existing info-marketing business – and take your response, sales and profits to the moon!
And just look at the info-geniuses I’ve invited to help you …
Clayton Makepeace – America’s highest paid marketing coach and copywriter – will reveal the biggest, baddest and most profitable opportunities for information publishers this year!
Dr. Martin Weiss – Investment newsletter publisher extraordinaire – will show you hot to get your information publishing empire started right now with very little cash – all from the comfort of your own home!
Bob Serling – Internet pioneer and info-product creation expert – shows you how to quickly and easily create an information product that will sell like hot cakes!
Bob Bly – Master copywriter and best-selling author – reveals how you can haul in $4,000 a week with only 27 minutes of effort!
Michel Fortin – Renowned online copywriter, copywriting coach and information publisher – divulges his unique QUEST formula for creating cash sucking sales letters every time!
Daniel Levis – Master web marketer and copywriter – explains how to uncover lucrative info marketing opportunities, brainstorm products, and perfectly match them to the wants of the market!
Mary Ellen Tribby – Power information publisher and marketer – reveals her fool-proof multi-channeled marketing plan for skyrocketing sales and profits!
Sylvie Fortin – The queen of outsourcing – shows you how to avoid the outsourcing minefield … and reveal the right way to outsource your work for maximum profits!
Troy White – Master small business guru – comes clean on 17 strange and unusual ways to use (and re-use) info products and special reports to market your small business!
With such an esteemed line-up and at $9.95 for all NINE calls, I had no doubt my teleseminar series would sell out … FAST!
Boy was I right! There are only a few slots left!Look: Most of our individual participants have 20 years or more “in the trenches experience” … they’re taking time out of their busy schedules and offering to share their incredible knowledge with you for just $9.95 …
… This is a once in a lifetime opportunity that will not be repeated.
Once these lines are gone – they’re gone.
And with only 48 hours to go, you owe it to yourself to check it out now … before we’re completely SOLD OUT!
To find out more and claim your special discount, Click Here NOW!
Until next week,
Julie McManus
Editor, In the ‘Net Trenches
THE TOTAL PACKAGE™
And Web Media Goddess
Plus at the same time you’ve written your sales promotion, you’ll also want to start writing your introduction e-mails. These e-mails will go out to all attendees several days prior to each of the calls in the series. They’ll include details about each individual guest expert, the instructions for attending the call and your partner’s special offer.
Here’s an example of what these e-mails might look like:
Confessions of the Info-Marketing Superstars
Features … Clayton MakepeaceJanuary 17, 2007
12:00 Noon Eastern TimeCall Instructions
Welcome aboard, XX!
You’re registered for our Confessions of the Info-Marketing Superstars teleseminar series.
On Wednesday, January 17th at 12:00 Noon Eastern Time, Clayton Makepeace – America’s highest-paid copywriter and info-marketing coach – will kick off our 9-part Confessions of the Info-Marketing Superstars teleconference series …
… With a full hour of secrets designed to help you cash in on this amazingly profitable business in 2007 …
Over the past 35 years, Clayton Makepeace has sold well over $1 BILLION dollars-worth of information products through print ads, direct mail and on the Internet!
And on Wednesday, January 17th at noon Eastern Time, Clayton will reveal …
- Four reasons why information marketers are getting rich despite all the free information on the Internet - and the four key elements your information products must have to succeed today …
- Infopreneurs who go from zero to $100 million in as little as 12 months: Four true-life case histories …
- The most promising info-marketing opportunities for 2007 – and the 3 niches you should avoid like the plague …
- The 8 deadly sins newbie infopreneurs commit – and how to avoid each one …
- How to create and launch a successful information product in 7 steps …
- How to instantly spot today’s fastest-growing information niches – and find the prospects who are craving your new info products in one simple step …
- And much, MUCH MORE!
Call Instructions:
Please print and save this e-mail so you’ll have your instructions and private passcode when it’s time to call in.
Joining the teleseminar on Wednesday, January 17th at 12:00 Noon EST is as easy as 1-2-3:
- Just before Noon Eastern Time, call the Conference Hotline:
U.S.: XXX-XXX-XXXX
Canada: xxx-xxx-xxxx
Intl.: xxx-xxx-xxxx- When prompted (after you here the beep), enter your unique pass
code: <passcode> followed by the # sign.- You will now be on the conference!
We looking forward to meeting you on the line on January 17, 2007 at 12:00 Noon EST …
If you have any questions about these instructions or if we can be of assistance, please don’t hesitate to contact our customer care representative at support@makepeacetotalpackage.com
See you then!
Yours for Bigger Winners, More Often,
– Julie McManus
The Total PackageP.S. Claim a special SURPRISE gift from Clayton Makepeace – a 2-month membership to his Easy Writers Marketing Club … a $132 value, FREE!
And last but certainly not least, you’ll need to coordinate with your guest experts to get any copy for bonus reports they’ve promised to give your series participants and the sales copy they’d like you to use to promote a product or service of their own.
At the same time, you’ll want to deliver any and all copy your guest experts will need to promote the series to their own customers and subscribers and give them the promotion schedule.
Two weeks prior to the first call …
You’re getting close to the big day, and it’s time to start promoting your call series. You’ll want to schedule several promotions for the teleseminar series within the two weeks prior to the start of the call. But you should know that the majority of your orders will come in around 72 – 48 hours prior to the start of the series. Schedule your countdown series and get it ready to go out – you could schedule e-mail promotions to go out at 3 days prior, 48 hours prior and 24 hours prior to really maximize the power of a countdown.
At this time you’ll also want to check in with your guest experts and make sure they’re all set and on schedule. You should have provided everything they needed to promote the series, but it’s always good to double check.
You’ll also want to schedule some time to chat and do a dry run with your first guest expert. Ensure you have a list of questions from your guest and you know what special offer (if any) your expert plans to promote on the call. You’ll want to make sure you allow sufficient time to cover the questions and to provide details of the special offer.
36 – 24 hours prior to the first call …
This is it; you’re getting that much closer to seeing all your hard work come to fruition. About 36 hours before each call in the series, you’ll need to send out your intro and call instruction e-mail. I also recommend a repeat go out about 24 hours prior as well … you want to ensure that last minute participants don’t miss the opportunity to call in.
At this time you’ll also need to give your conference company a total number of phone lines you’ll need. Since you will have already made arrangements with a conference company much earlier in your planning, you’ll need to let them know approximately 24 hours in advance … keep in mind that only about half of your registered attendees will actually call in live. I recommend you re-visit my issue How to Pad Your Profits With
Teleseminar Marketing for more details on working with a conferencing company.
Plus, don’t forget to give your guest expert the call instructions and let them know what to expect on the big day.
The day of the call …
Plan to have everyone call into the conference line from a land line (no cell phones or VOIP phones) and run through your script. Do everything in your test run that you plan to do on the live call such as recording the call and muting the lines. Taking a little extra time on this step … can save a huge headache when you’re in front of a live audience.
About 15 minutes before the live call, plan to have all speakers call into the conference bridge. I like to keep the lines open as participants join the call and give them an opportunity to chat with the speakers. That is often the liveliest part of the call. But as more people come on the line, you’ll want to watch for feedback and background noise on the lines and mute the participants (or put the call into lecture mode) before it gets too loud.
About a minute before your agreed upon start time, you’ll need to start the call recording. Then introduce your speakers and get started. Work your way through you script and introduce your product. One very important thing to remember … have fun and be enthusiastic. Speak slowly and clearly and be sure to repeat any phone numbers or website addresses several times throughout the call. You might even suggest that participants have a pen and paper ready to take notes before you start.
Periodically throughout and at the end of your call, repeat your guest expert’s special offer and call to action. Make sure to repeat the toll-free phone number or website address where your participants can find more information.
At the end of the call, thank everyone for attending and remind them to check their e-mail box for the audio recording of the call.
After completion of the call, follow through by sending out your expert’s special offer to everyone that is registered in the series. If you’ve promised call recordings, you’ll need to arrange to have an e-mail go out that gives access to all participants as soon as it’s available.
Rinse and Repeat …
You’ll need to repeat the steps that start at 36 – 24 hours for each call in your series.
Good Luck and I hope that helped!
If you’re interested in learning more about JV product creation and info-marketing … check out Confessions of the Info-Marketing Superstars … it’s an easy-to-follow treasure map to the big bucks. Listen in as 9 info-marketing experts explain the different aspects of creating and marketing all types of info-products. Click Here to check it out now!
Until next week,
Julie McManus
Editor, In the ‘Net Trenches
Associate Editor,
THE TOTAL PACKAGE™
And Web Media Goddess
P.S. Are you in the ‘net trenches? Do you need help? Send
me an e-mail to AskJulie@MakepeaceTotalPackage.com and
I just might answer your question in an upcoming issue.
P.P.S. Have you checked out The Total Package affiliate program lately? We’ve added tons of new creative to help you earn cash on any new subscriber you refer and we’ve opened our archives up for the pilfering… Click Here to check it out NOW!
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