Keep Reading For Your Free Issue
On Qualifiers and Call to Action …
Dear Business Builder,
TGIF and welcome back! If you’ve been reading In the ‘Net Trenches for any length of time, you know I typically cover issues you’ll face while marketing your products on the Internet. And today’s issue on qualifiers and call to action is no different.
You may also know I spend my nine to five (and then some) focused on web media … that’s my specialty. For those of you that might be unfamiliar with web media, are new to In the ‘Net Trenches or have spent the better part of the year deleting the issue of The Total Package that hits your inbox on Friday morning – let me fill you in.
Web media is simply any placement you can purchase from a website that sells advertising … this includes banner ads, text ads, pop-unders, newsletter ads, dedicated e-mails, co-registration and a host of other more complex marketing opportunities.
And for most every media placement you can buy, you’ll not only need a website or landing page (a place to send your traffic), but you’ll also need an ad. Your ad is your first line of defense for your web media marketing campaigns. Your ad is what is going to drive the traffic of prospects that will ultimately click through to your landing page. So, it stands to reason that the more prospects that are compelled to click on your ad, the more prospects that will ultimately reach your offer page. And the more prospects that see your offer, the more revenue you generate. Pretty important little bit of copy, don’t you think?
Then why is it that so many ads you see as you’re surfing the web look like they were an afterthought! Copy taken straight off the front of a corporate brochure you might find in the reception area of Any Company in Anytown USA … you know the ones, where they try to attempt to make their business seem far more complex than it really is.
These mediocre, unfocused ads are all over the web and today we’re going to give them a swift kick in the pants! No matter whether you’re a big brand advertiser seen all over the web or you’re a small company taking your first baby steps in the Internet marketing arena, the two secrets I’ll reveal in today’s issue will be sure to kick your ads up a notch!
Grab their attention with a qualifier
You have to consider your Internet ads as one little fish in a big pond. And, I’m sure you’ll agree the Internet is a very big pond. In a sea of noise, it’s important to cut through the clutter if you’re going to get any attention. One quick way to grab the fleeting attention of your web prospect is to include a qualifier at the very top of your ad. Assuming you know the demographic or psychographic of your best customer, a qualifier simply calls out to your very best prospect. It immediately targets your offer to a specific group of people and separates the wheat from the chaff.
By calling out to that specific group of prospects, you immediately capture their eyeballs away from the rest of the ads that are so eagerly vying for attention. Here are several examples of qualifiers for you to consider …
Attention Women Ages 25-44!
If you just purchased a home in the last 30 days …
Worried about high cholesterol?
Seeking Men Ages 55 and up to test …
Dog Lovers!
Parents with preschoolers are you …
Remember, in marketing to your prospects you can’t be all things to all people. And on the web it can be difficult to target your prospects specifically. So don’t be afraid to use qualifiers to immediately narrow your universe of prospects.
Once you’ve got their attention … get the click
So now that you’ve grabbed your prospects’ attention, the next step is to get the click. And that’s where the call to action comes in. A call to action simply tells the prospect what you want them to do and what incentive they have for doing it. A strong call to action is imperative on the web. You want to lead your prospect by the hand down the path you want them to take. Otherwise the overwhelming majority will do nothing.
By ending your ad with a strong call to action, you’ll motivate your prospects to take your next desired step, CLICK!
Here are a few examples of call to actions that correspond to the qualifiers above for you to consider …
To receive your FREE trial of Get Skinny Click Here ►
Click Now to claim your FREE copy of the new homeowners guide to home maintenance!
Free Report Reveals How You Can Lower Your Cholesterol Immediately … Click Here to read it online Now!
Take part in our free research trial and receive a free 6 month supply … to instantly see if you qualify, answer three quick questions ►
Receive $1.50 off your next bag of Dog Chow. Click Here to print your FREE money saving coupon.
We have 100s of fun online activities for preschool-age children and the best part is they’re all FREE! Click Here Now and let the games begin …
With a qualifier at the beginning, some good benefit copy in the middle and a strong call to action at the end, your ads will be sure to compete with the best ads on the Internet. And for those mediocre, company brochure ads … well they don’t stand a chance!
Hope that helped and have a fantastic weekend!
Until next week,
Julie McManus
Editor, In the ‘Net Trenches
THE TOTAL PACKAGE™
And Web Media Goddess
P.S. Are you in the ‘net trenches? Do you need help? Send
me an e-mail to AskJulie@MakepeaceTotalPackage.com and
I just might answer your question in an upcoming issue.
P.P.S. Have you checked out The Total Package affiliate program lately? We’ve added tons of new creative to help you earn cash on any new subscriber you refer and we’ve opened our archives up for the pilfering … Click Here to check it out NOW!
Looking for resources related to this article? Try some of these.
Looking for more of Julie’s articles? Check these out.
Looking for past issues of The Total Package? Click here for our archives.
 |
Want to share or reprint this article? Feel free. Just give us full attribution and a link to our Home Page when you do. |
Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.
Related posts
1 Comment »
Join the Discussion!
Let us know what you think. Or ask us anything. Or offer your own sage advice.
The only rule: RESPECT THIS HOUSE! Postings that contain abusive language and/or personal attacks will be cheerfully VAPORIZED. One cross word and – POOF! – your well-thought-out post will be gone in a puff of smoke.
– Clayton
Comment by Gail — September 21, 2007 @ 8:41 am
Thanks Julie. Your comments are very helpful for those of us that are infants in the web advertising world. Keep up the good work!