You brought me back a bit, because my demographic market is right in the baby boomer/senior market for the most part. Thanks for your (always) sage advice.

Because I read (a lot!) and operate a solo business myself. I’ve been gently ‘tapping’ this market since 1989 (yeah, dog years) and quietly watching what they do, listening to what they say and just generally laughing at the media’s ‘mistaken identity’ crisis about the Baby Boomers. They have it back-ok,…you get where I’m going.

Not all Baby Boomers are upper middle class, wealthy nor college degree holders. The ‘Pig in the Python’ segment is right smack dab in the middle eg Middle managers, government employees with some college but ….here’s the kicker for those checking the numbers: They have an average income of $100,000 a year, not including their personal residence.

Oh, they also make up over 68% of the Baby Boomer market.

Thanks for the update, keeps me sharp. But for my money - I’ll just stay with the unwanted ‘middle’ section of the market.

Good article by the way.

Every day I open the morning paper with anticipation.  I think I’ve mentioned in the past I’m a voracious newspaper reader … one of a dying breed.

Fantastic news! I don’t get close enough to the stores here in Australia to buy the papers. I am a news person and internet junkie.

Reading your article is invaluable..thank you.

Me?  I prefer a sure thing and to follow the growth … you’ll find me hanging with the old folks!  And my guess is we’ll be partying together for years to come! What do you think?

Presently I am determining which way to market our network of sites, what to promote, working with designers etc you know what is involved. So when I come across something as invaluable to me as your article and the Total Package, I am very inspired.

Practical, no nonsense, this is info that I crave. I am sick to death of being bombarded with u beaut promises of a lifetime of wealth from inferior products and would be scammers.

I want to know what clients need, how they think, get into their mind … see how we can benefit them and improve life for them. I figure a well thought out "sure thing" is better than going for a market I know nothing about.

People want to be able to trust the company they are dealing with..
They want results that are realistic and do-able..
Something specially for them and easy to use..

You have summed it up nicely in your article.

A full-time mom of 4 children under 6, and developing  businesses, I don’t have  time for silly information.

Are you feeling the effects of the economic decline in your online marketing efforts?

Economic effects no as I am in research and development stage.  I am excited because amongst all the gloom and doom in todays media, opportunity exists.

I do freelance copywriting, mentoring and consulting work. Our businesses are breaking even and sustainable. Now we need to get the products for the internet sites.

I have been freelancing for ten years and a family emergency made me face life head on. Either develope this dream and do it properly, or lose hope entirely. So here we are a registered business in Aus looking forward to today and the future.

What are some ways you’re tapping into the Boomer and senior market online?

Listening and talking to as many boomers/elderly as possible online and offline. Finding out how they surf, what they are interested in, what they need and want. Helping them by making their lives simpler through practical no-nonsense knowledge on how to use the internet. Somehow the business has developed into a network of ideas, people, talent and services.

Topics from health, wealth through to more personal issues have been discussed.

I never thought I would be where I am as a entrepreneur/consultant and thats what I do everyday. I love it!

People are people, nothing to be scared of ..keep writing and sharing your thoughts.

Thank you so much for sharing and reading what I have to say.

Bless you Clayton and team! From a nearly 38 mom, every read in your Total Package is an inspiration. Dreams can and do come true. Success is for everyone. To survive in life, to thrive and learn lifes lessons, every one no matter what culture or status in life..is a success.

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and contraversy". - Martin Luther King

"You have powers you never dreamed of. You can do things you never thought do. There are no limitations in what you can do except the limitations of your own mind". - Darwin P. Kingsley

One other note:  One internet supplement marketer I worked with noted that gas prices make for good internet sales as people are more and more reluctant to get in their car to go shopping.  When you can add shipping incentives, it’s better; but plenty of people consider the shipping costs to be offset by gas prices and just the inconvenience.

Sarah Clachar
health copywriter

Be on the look-out for my seminar addressing this market coming soon.