Posted by: Michael Masterson
August 11, 2008
Issue #478

Are You Setting Goals …
Or Still Dreaming?

We all have dreams. We all carry movies in our minds about how life could be for us in a better world. Sally dreams of a big house with a built-in pool. Harry dreams of an eight-car garage filled with vintage Porsches. Jill fantasizes about painting pictures at the seashore. Jack wants that corner office with the view.

Chances are, Sally and Harry and Jill and Jack will never get what they dream about. They will go on playing those mental movies for themselves or talking about them to friends and family members.

Failing to live your dreams is not necessarily a bad thing. Lots of people are perfectly happy dreaming of one life but living another. The problem arises when the gap between fantasy and reality results in unhappiness or even depression. When this happens, it’s time to master plan a new life. And the first step is to establish goals.

Goals are different from dreams in four ways. They are specific, actionable, time-oriented, and realistic.

Specific: Being rich is a dream. Developing a $4 million net worth is a goal.

Actionable: Winning the lottery is a dream. Winning a foot race is a goal.

Time-Oriented: Developing a $4 million net worth is a goal. But developing a $4 million net worth in five years is a better goal.

Realistic: Developing a $4 million net worth in five years is probably reasonable. Developing a $4 million net worth in four months is not.

Goals are also different than objectives - more long-term and broader in scope.

Your master plan will be broken down into seven-year and one-year goals, monthly and weekly objectives, and, finally, daily tasks that will make it possible to achieve your medium-term objectives and long-term goals. For example:

Seven-Year Goal: Develop a $4 million net worth in five years.

First-Year Goal: Eliminate $36,000 worth of debt.

Monthly Objective: Land a part-time job netting $36,000 annually by year-end.

First Week’s Objective: Get my first job interview.

First Day’s Task: Write personal letters to CEOs of my top 10 "dream job" companies.

Okay, that’s the plan. Starting today, you are going to be performing tasks every day that support weekly objectives that, in turn, support monthly objectives that, in turn, support yearly goals that, in turn, support seven-year goals. All of this will be done formally. All of it will be done in writing.

At this point, you may be wondering: "Does it really matter whether my goals are specific? Does it make any difference if I write them down?"

Glad you asked.

Several years ago, I found a very interesting bit of information in a book by Tom Bay - Look Within or Do Without - that was completely mediocre except for this one little gem. According to Mr. Bay, Harvard Business School did a study on the financial status of its students 10 years after graduation and found that:

• As many as 27 percent of them needed financial assistance.
• A whopping 60 percent of them were living paycheck to paycheck.
• A mere 10 percent of them were living comfortably.
• And only 3 percent of them were financially independent.

The study also looked at goal setting and found these interesting correlations:

• The 27 percent that needed financial assistance had absolutely no goal-setting processes in their lives.
• The 60 percent that were living paycheck to paycheck had basic survival goals (such as managing to live paycheck to paycheck).
• The 10 percent that were living comfortably had general goals. They thought they knew where they were going to be in the next five years.
• The 3 percent that were financially independent had written out their goals and the steps required to reach those goals.

And that’s just one study. Here’s one that shows the power of setting specific goals:

Researchers from Virginia Polytechnic Institute and State University asked 56 female undergraduates to do as many sit-ups as they could in 90 seconds. One group, told to "do their best," averaged 43 sit-ups on each day of the four-day study. The other groups, which had been given the specific goal to do consecutively more sit-ups at each session, performed significantly better, averaging 56 sit-ups on the last day of the experiment.

Studies are great, but personal experience is better.

I spent the first 17 years of my life dreaming about success but having none. In my freshman year of college I decided to change that. I learned to learn and became an A student. Twenty-two years later, I discovered goal setting. Three years later, I was a millionaire. When I began writing ETR in 2000 - eight years ago - I learned how to prioritize my goals. That allowed me to achieve my first and most cherished dream: becoming a successful writer.

At ETR, needless to say, we set long-term business goals and medium-term objectives. This helped us grow our revenues from zero to $25 million in seven years. And it will help us grow to the next stage of our development, above $50 million, in the next few years. Using a master plan to grow our business is gratifying - but what’s better is seeing our employees use personal master plans to improve their lives.

One, for example, used a master plan to go from being a low-level employee answering the phone to a management position in a few years. He is now a major profit producer for the company. Several employees have used master plans to meet their weight-loss and physical-fitness goals, including one who lost 30 pounds through diet and vigorous exercise and overcame significant health problems.

These laudable results happened because these people took the time to turn their dreams of wealth and health into specific, actionable, time-oriented, realistic goals.

You can spend your whole life dreaming. And dreams are wonderful things. By all means, dream away. But if you want to turn those dreams into reality, you need to transform them into goals.

What’s your wildest, longest-held dream? How can you make it specific? How can you make it actionable? How can you put a time limit on it? How can you make it realistic? Use these four questions to create goals you can aim for … then take action. And you’ll be living your dream in a few short years.

Contributed by Michael Masterson
Guest Contributor
THE TOTAL PACKAGE

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9 Comments »

1. Comment by Roshawn — August 11, 2008 @ 12:21 pm

   Wonderful stuff.  Definitely bookmark worthy!

   I consider myself a dreamer.  Yes, I dream of being a millionaire (who doesn’t?), but actually making it a goal and establishing a plan to realize that dream is something I’ve never done.  Creating a written plan just seems so… so… I don’t know… stupid, perhaps?

   Silly me.  As of this moment, my goal is to change my attitude towards creating written plans to accomplish a goal. 

2. Comment by Marcelino Latorre — August 11, 2008 @ 1:24 pm

   Excellent Mr. Masterson, goals are dreams with deadlines..

3. Comment by Henry — August 11, 2008 @ 3:40 pm

   Brian Tracy says the same thing early & often.
   3% of Americans have goals coincidently have what they want. its not a guarantee we’ll get what we want but its a certain we wont w/no goals.

4. Comment by Chuck — August 11, 2008 @ 4:30 pm

   Great stuff…well written (I enjoyed the style and reading it)…makes me want to learn more!  Thanks!  I will be subscribing and looking for your books!

5. Comment by Susan Connors — August 11, 2008 @ 8:14 pm

   Excellent article Michael

   Couldn’t have come at better time for me. Goals need to be set and life prioritized.

   Having a business network and multiple opportunities, I need to figure out how and the too directions and a rough date.

   I am in a situation where I know I can do this and live my dreams.

   Hunger or famine..sink or swim..I have heard them all before..

   Now is my time, our time and your time. We all have the same amount of time in the day. Different lives, different pressures, different attitudes, jobs, families and responsibilities.

   For a while I just existed..fighting to stay in today and see my family live. Death and situations have a way of making you stronger and bring out strength/s not know before.

   Hunger, a need, to see the dream become reality. Well for me it is, baby steps, a day at a time and it is coming together nicely.

   I have been a subscriber to ETR for four years now and look forward to the newsletters and emails daily

   I have purchased the exciting product ..’The Ultimate Desktop Copy Coach" ..let me say..nothing short of a miracle for me!

   Keep going..moving..one step at a time..thinking outside the box…

   Be passionate, excited and enjoy what you do! I talk to people business and personal, they all say I am passionate and love what I do. They are right…

   Love your work and it doesn’t seem like work.

   Sue in Aus

6. Comment by JoAnn Attison — August 12, 2008 @ 7:41 pm

   I dream of meeting Michael Masterson someday…!

   Really, sometimes it’s hard to not ‘live in your head’ – especially when times are tough.  But daydreaming of an outside force that will save you from your rut is not positive thinking – it’s positively destructive.

   Setting small goals each day can baby-step you to places you never knew possible. 

   See you soon!
   JoAnn Attison
   http://www.attison.org

7. Comment by Daniel Bonfield — August 13, 2008 @ 11:21 pm

   Very inspiring thanks for helping me wake up. Bookmarked.

8. Comment by Chuck — August 14, 2008 @ 12:38 pm

   I always enjoy reading what Mr. Masterson has to say.

   His book Seven Years to Seven Figures was the catalyst that got me seriously planning for success.  It was the key that got me from "dreams" to "goals."

   Thank you Michael! 

   Chuck

9. Comment by DON S — November 13, 2008 @ 4:08 pm

   I  RAN INTO A WEBSITE ON COPYWRITING.  HOW FEASIBLE IS IT?  I AM IN SALES RIGHT NOW AND THINGS HAVE BEEN TOUGH LATELY.  CAN I TALK TO SOME PEOPLE WHO HAVE DONE IT WELL. I HAVE ALWAYS LOVED WORDS. CURRENTLY HAVE WRITTEN POEMS AND SHORT STORIES FOR YEARS.  WOULD LOVE SOME FEEDBACK.  THANKS