FRESH FROM THE PAGES OF THE TOTAL PACKAGE:
CLAYTON MAKEPEACE – The Marketing Wizard who has QUADRUPLED sales and profits for FOUR major direct marketing companies – invites YOU to …

177 Sure-Fire Ways to Attract Swarms of New,
Paying Customers And MULTIPLY Your
Sales and Profits – Starting TODAY!

These secrets have helped my clients attract more than
3 million new customers and rake in more than $1 BILLION
in direct mail and Internet sales …
Now, it’s YOUR turn to put them to work!

• 234 BIG Pages

• 177 Proven Business Building Secrets That Have At Least QUADRUPLED Profits for Makepeace’s Clients Over The Past 33 Years …

• Tested Techniques For Attracting Hundreds, Even Thousands More New Customers Than You Are Now …

• Strategies That Make Customers Come Back To You Over And Over Again — Eager To Spend More With You Each Time …

• SAVE HALF During This Special Introductory Offer …

• Claim $227 Worth of ADDITIONAL Business-Building Guides — FREE!

A Standing Ovation From Top Direct Response Pros …

“WHEN CLAYTON TALKS, YOU SHOULD LISTEN!”

“Clayton Makepeace is more than just a great copywriter. He is a world-class marketing consultant … a gifted business advisor … and one of the best strategic thinkers I have ever known.

“In 1998, Clayton came to me with an idea for a new newsletter, then wrote several direct mail packages that quickly sold 40,000 subscriptions.

“Next, Clayton came to my office, turned things upside down and created a kick-butt marketing machine that enabled us to keep strong packages in the mail for all of our newsletter products.

“Then, he created promotions that quadrupled the active subscriber base to Safe Money Report over a three-year period — and made it the largest $99 newsletter in the industry, with 105,000 paid subscribers.

“Finally, Clayton helped us brainstorm new products for sale to our subscribers and contributed multi-step campaigns that generated as much as $5 million in sales in as little as six weeks.

“Most recently, Clayton spent 17 days in my offices creating a system for pumping e-campaigns out the door, then wrote a web-based sales campaign for Safe Money Report that generated a 13 times greater response than previous efforts.

“My advice: When Clayton Makepeace talks, I listen. I’d advise you to do the same.”

— MARTIN D. WEISS, PH.D.
Chairman, The Weiss Group
Publisher, Safe Money Report

---

90 MILLION PIECES MAILED!

“Clayton Makepeace not only created one of the most successful promotional packages for Phillips Publishing, he helped us launch an entire health company!

“His promotional launch package for Health & Healing mailed 90 million pieces over three years and generated hundreds of thousands of new subscribers. He was also our ‘go-to’ man when we needed to hit the ground running with several other launches in the health as well as the investment companies.”

— TOM PHILLIPS
President and Chairman
Phillips International Inc.

---

“CLAYTON’S TECHNIQUES EARNED ME
MILLIONS OF DOLLARS!”

“Clayton Makepeace is more than just a great copywriter. He’s the originator of response-boosting techniques that are used by many of the top pros.

“I had the great fortune of apprenticing with Clayton early in my career, and the lessons he taught me have earned me millions of dollars.”

— PARRIS A. LAMPROPOULOS
Million-Dollar Copywriter

These Secrets Are Worth Millions To
My Clients.

For a Limited Time, They’re Yours For
Just $79!

Double Your Profits in 12 Months Or LESS gives you 234 BIG pages packed with 177 proven business-building secrets that have multiplied my clients’ sales and profits over the past 33 years.

PLUS, claim your FREE copies of AD WRITER'S ARSENAL and BEAT THE BLANK PAGE BLUES … and your FREE recording of my 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN teleseminar.

This is a truly amazing collection of direct response and copywriting wisdom — one that you’ll return to time and time again to ramp up your response!

You SAVE HALF — a full $79 — on your advance copy of DOUBLE YOUR PROFITS in 12 MONTHS OR LESS …

You get AD WRITER'S ARSENAL — a $79 value, FREE …

You get BEAT THE BLANK PAGE BLUES — a $49 value, FREE …

And you get 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN — a $99 value, FREE!

“POWERFUL”

“Clayton is famous for the selling power of his copy. But his marketing ideas have proven to be every bit as powerful for many of his clients.

“At several junctures in the growth of “The Money Show,” Clayton provided key strategies and copy that helped us take our enterprise to the next level.

“His ideas for adding sponsors – and his strategies for attracting the big names – have resulted in a BIG improvement in our revenues and bottom line, and have helped make “The Money Show” the world’s #1 forum for active investors.”

– KIM GITHLER
President, “The Money Show”

---

“A SURE-FIRE KEY TO SUCCESS!”

“If there was ever such a thing as a born marketer, Clayton Makepeace is it. He is, without a doubt, the most talented direct marketer I have ever met — and I have worked with many of the best. I can say without exaggeration that I have never failed to see him triple the revenues of any company he has ever worked for.

“Anyone who has found a way to benefit from Mr. Makepeace’s efforts, or tap his knowledge, has discovered a sure-fire key to success.”

— BRIEN LUNDIN
Editor and Publisher, Gold Newsletter
President, New Orleans
Investment Conference

Claim $306 Worth of Discounts
And Business-Building Power Tools
– FREE!

You SAVE HALF — a full $79 — on your advance copy of DOUBLE YOUR PROFITS in 12 MONTHS OR LESS …

You get AD WRITER'S ARSENAL— a $79 value, FREE …

You get BEAT THE BLANK PAGE BLUES — a $49 value, FREE …

And you get 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN — a $99 value, FREE!

That’s a total of $306 in discounts and FREE GIFTS — just for clicking the “ORDER NOW” button below!

“AWESOME!”

“I’ve seen him take on a financial newsletter with circulation of about 25,000 and single-handedly build it to 115,000 in a couple of years. And then maintain circ at that level even when the market went against the newsletter.”

— DAN ROSENTHAL
Entrepreneur, Publisher,
Million-Dollar Copywriter

“THE REAL DEAL”

"There are tons of promoters teaching 'how to make a million dollars in marketing and copywriting' online whose only successes are selling programs on how to make a million dollars in marketing and copywriting; they have never sold anything else.

“Clayton, on the other hand, is the real deal, having proven himself the master at selling dozens of products and services through his powerful copy and marketing strategies, from investment newsletters to vitamins.

“Let me tell you the truth: Clayton is so effective, his clients pay him more money than any marketing guy I know of (well over a million dollars a year). He is, without a doubt, one of the top three in the world."

— ROBERT W. BLY
Best-Selling Author,
The Copywriter's Handbook

You SAVE HALF — a full $79 — on your advance copy of DOUBLE YOUR PROFITS in 12 MONTHS OR LESS …

You get AD WRITER'S ARSENAL— a $79 value, FREE …

You get BEAT THE BLANK PAGE BLUES — a $49 value, FREE …

And you get 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN — a $99 value, FREE!

Dear Business-Builder,

Put the secrets I reveal in DOUBLE YOUR PROFITS in 12 MONTHS OR LESS to work for you tomorrow, and they will double your sales and profits faster than you can say “Holey Moley!”

How do I know? Simple: I’ve seen it happen over and over again throughout my three decades in direct response:

• I have personally used these secrets time and time again to hand my clients tens of thousands, even hundreds of thousands of new customers.

• And I have personally used them to multiply the amount of money each customer spends with my clients by up to 1,000% in a month and up to 3,400% in a year!

My name is Clayton Makepeace — and in many of my 33 years as a direct response marketing consultant and copywriter, these brainstorms have generated well over $100 million in sales for my clients — all told, well over ONE BILLION DOLLARS so far.

I understand if you’re skeptical. These days, it pays to be. So, I’ll name names …

• I used them to help Phillips Publishing attract more than one million new, paying customers in just over three years …

• I used them to help Security Rare Coin skyrocket from $3.5 million in sales to well over $120 million (a 3,400% increase) — in a little over a year …

• In the mid– to late 1980s, these remarkable direct response secrets helped Blanchard & Company quadruple its sales to more than $115 million per year, and then allowed the owner to cash out for tens of millions of dollars …

• Between 1999 and 2003, these secrets helped Weiss Research quadruple the size of its customer file and made Safe Money Report the largest publication of its kind in the world!

And right now, I’m using these strategies to multiply revenues and profits for one of the internet’s most successful marketers of income-boosting services …

AND for a soon-to-be industry leader in marketing nutritional supplements!

Proven Business-Building
Strategies GUARANTEED To Make Your Profits EXPLODE!

No doubt about it: DOUBLE YOUR PROFITS in 12 MONTHS OR LESS is absolutely, positively, a must-read for YOU if you’re a business owner, entrepreneur or marketing pro looking for a way to light a fire under your promotions — and take your response, revenues and profits through the roof!

It doesn’t really matter what kind of business you’re growing. It may be a local dry cleaning establishment, a restaurant, or an automobile dealership …

It could be a real estate business, a consulting company, a practice for a doctor, lawyer, accountant or other professional … a publishing company … a B2B enterprise … or even a charitable organization.

To explode the size of your business, your sales, and your profits, all you have to do is:

1) Attract more customers and …

2) Sell more things to those customers!

And the simple truth is, DOUBLE YOUR PROFITS in 12 MONTHS OR LESS is by far the quickest, most effective way I know to do just that!

Here’s just a sampling of the practical, nitty-gritty tips, tricks, and tactics you’ll discover in this amazing 234-page volume …

• Is Yours a Smart Company? Or a DUMB One? Make this one simple change in how you think about your company, and you’ll multiply your profits in record time! … Page 11

• 5 Simple Steps That TRIPLE Sales Almost Overnight: Plus 9 surprising secrets that will bring you tens of thousands more customers and millions more dollars in profit every year from now on! … Page 17

• How To Sell MORE To Every Customer You Have: How combining my “vertical” and “horizontal” marketing techniques will have customers lined up begging you to take their money … Page 25

• Direct Response ‘Rithmatic: 19 Numbers Every Direct Response Marketer and Copywriter MUST KNOW! … Page 33

• How I Make My Clients Richer: 8 ways business owners, marketing execs and copywriters can produce bigger winners, more often! … Page 51

• How To Get MORE Than Your Money’s Worth From Direct Response Experts You Hire: How to turn copywriters and other outsiders into a goldmine for your company … Page 55

• Boost Your Internet Sales 1,000% In 90 Days or LESS: 3 “Waking Nightmares” stalking Internet marketers now … the one missing ingredient that can easily multiply the response to most Web promotions today … And MORE! … Page 63

• How I Bagged $5 Million in Internet Sales in 5 Short Weeks: Secrets of maximum internet marketing: 5 easy steps to multiplying sales and profits in every promotion … Page 75

• Your 4 Most Savage Productivity-Killers – And How to Beat Each One: 4 mental tricks that will ramp up your productivity … help you explode through creative logjams … and get bigger winners, more often! … Page 83

• Your #1 Obstacle to Turning Dreams Into Reality – And How to Kick Its Fanny! The real reason why you’re not as rich or successful as you want to be – and the secret that unlocks the door to living your dreams … Page 95

• Grab Your Prospect By The Eyeballs! Three powerful ways to write a killer headline for your ad … Four easy ways to supercharge any head … A six-question “Litmus Test” for headlines you’re working on now … Plus 30 GREAT headline idea-starters! … Page 103

• How To Create a Killer Ad: 21 tips, tricks and tactics: key lessons learned from 34 years in the direct response trenches! … Page 113

• The Simple Secret That Turns Good Sales Copy Into Great Copy! Plus, it turns great copy into a WINDFALL for direct response marketers and copywriters! … Page 131

• TURBOCHARGE Your Ads! How business owners and marketing execs can make good sales copy great … And how "B" copywriters can become "A" writers in 4 easy lessons! PLUS, the 5 preliminary sales you must make before the final sale is made … Page 141

• 15 More Ways To Create Bigger Winners, More Often: Secrets for breaking through in challenging markets … Page 157

• Direct Response Graphic Design 101: The 3 types of graphic designers – and the ONLY one you ever want to hire … 4 secrets for generating maximum attention-getting power … 10 design strategies for getting your promotions READ and responded to … and more! … Page 175

• Scary LEGAL Issues You NEED to Know About: 3 Golden Rules for avoiding most legal nightmares … 4 MORE secrets for KEEPING the millions you're going to make as a savvy business owner … and MORE! … Page 187

• Answers to Your Most Pressing Questions About Getting Bigger Winners! How to become a better marketer … Writing for the Internet vs. direct mail … What to do when you have no testimonials … 5 sure-fire ways to get your envelopes opened … Long copy or short copy — what’s best? … And more … Page 203

• And much, MUCH MORE!

PLUS, you get a comprehensive Direct Response Marketing Glossary and my complete list of the hands-down, absolute best books on direct marketing and ad copywriting — books I read EVERY YEAR to stay on top of my game!

These Secrets Are Worth
Millions To My Clients.

For a Limited Time, They’re
Yours For Just $79!

DOUBLE YOUR PROFITS in 12 MONTHS OR LESS gives you 234 BIG pages packed with 177 proven business-building secrets that have multiplied my clients’ sales and profits over the past 33 years.

You get my tested techniques for attracting hundreds, even thousands more new customers each year than you are now …

And you get my proven strategies for making your customers come back to you over and over again — eager to spend more, more, MORE with you each and every time!

I know self-proclaimed marketing gurus — guys who, unlike me, make their living teaching, not doing — who charge $5,000, even $10,000 for a single volume.

But to help your business jump on the fast track to growth as quickly as possible, I’m offering DOUBLE YOUR PROFITS in 12 MONTHS OR LESS at HALF the cover price of $158.

You get all 177 proven profit-skyrocketing secrets for just $79!

Special Introductory Offer:
Claim 3 MORE
Great Business Building Guides
– A $227 Value, FREE!

And to sweeten the pot — and to make this generous offer even MORE impossible to refuse, I’m throwing in three MORE of my most powerful business-building guides — FREE!

1. You get AD WRITER'S ARSENAL– a $79 Value, FREE! gives you 48 Super Weapons that explode through your prospects' defenses by speaking directly to his most powerful emotions.

And shows you how to use the astonishing power of Dominant Emotion copy to rocket your response!

You’ll discover…

• How to multiply the selling power of your ads by targeting your prospects’ 29 most powerful emotions…

• 6 major objectives to instantly connect with your prospects’ DOMINANT EMOTIONS in your headline and lead copy to drive readership and response through the roof…

• 8 ways to spot powerful dominant emotions your prospects already have that could skyrocket your response rates…

• Simple 5-step exercise to connect your products’ benefits with your prospects’ most powerful response-boosting emotions, exploding your response…

• And MORE!

Plus, for even MORE insights on creating ads that sell, you get the eye-opening interview I did with Daniel Levis for his amazing volume, Masters of Copywriting.

You’ll discover …

• How to multiply the selling power of your ads by targeting your prospects’ 29 most powerful emotions …

• 8 preliminary sales every ad must make — and how to make each one …

• 6 quick, easy ways to use the power of Dominant Emotion copy in headlines that drive readership and response through the roof …

• 8 ways to spot powerful dominant emotions your prospects already have that will skyrocket your response rates …

• Simple yet powerful 5-step exercise to tie each product benefit to the emotions that make it nearly impossible for readers NOT to order …

• Plus, Much More!

2. You get BEAT THE BLANK PAGE BLUES – a $49 value, FREE! In this little gem, I give you three fantastic starter outlines for every kind of copy you’ll ever write!

With this handy guide at your side, you’re guaranteed to write better ads faster and get bigger winners, more often!

• You get a short outline that works great for e-mail blasts, small print ads, TV and radio spots, short sales letters, and postcards.

• You get a medium-length outline for larger ads, Internet landing pages, and longer direct mail promotion pieces.

• And, you get a long copy outline for everything else — up to 32-page tabloids and 64-page bookalogs!

3. You get 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN – a $99 value – FREE! A few days ago, I spent an hour on the telephone with 100 direct response copywriters, and YOU NEED TO HEAR WHAT HAPPENED!

In those 60 action-packed minutes, I gave them 37 proven secrets for producing ads that turn prospects into customers and each customer into a gold mine for direct response marketers:

Just a sampling …

• How to select promotional themes for peak response: How to select major themes that connect instantly with readers — and get your sales copy READ!

• Rate your headline: The answers to these 11 questions tell you instantly just how powerful your headline really is!

• Opening copy that sings: How to compel prospects to read every word of your promotion — and order NOW!

• The #1 blunder that even “A” list writers make: How doing your job too well can damage response and turn a winning effort into a sorry loser.

• How to make your guarantee sell like crazy: The secret to writing guarantee copy that does more than relieve the prospect’s risk — it compels them to order IMMEDIATELY!

• Closing copy that prospects can’t say “no” to: Use this simple secret when asking for the sale and you’ll turn tire-kickers into buyers in the twinkling of an eye!

• How to navigate the response device minefield: 5 easy ways to create an order form that almost mails itself!

• And much, MUCH MORE!

This amazing teleseminar is titled 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN and it’s worth $99 — but I want you to download the complete MP3 file right now, FREE!

It’s my way of thanking you for ordering your copy of DOUBLE YOUR PROFITS in 12 MONTHS OR LESS today!

Add it up yourself: That’s $227 in valuable FREE gifts — just for clicking the big, blue “ORDER NOW” button below!

99,000% PROFIT GUARANTEE

When was the last time anyone GUARANTEED you a 99,000% return on your investment?

That’s exactly what I’m doing now:

Just click the “ORDER NOW” button below and you’ll be downloading DOUBLE YOUR PROFITS in 12 MONTHS OR LESS … AD WRITER'S ARSENAL … BEAT THE BLANK PAGE BLUES … and 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN — and taking the first step to explosive profit growth — in just seconds!

Then, take a full year to decide for yourself: The ideas I give you must put AN ABSOLUTE MINIMUM of $79,000 into your pocket in the next 12 months — that’s ONE THOUSAND TIMES what you paid and a 99,000% return on your $79 investment.

Otherwise, just let me know and I’ll refund every penny you paid — and insist that you keep everything I’ve sent you completely without cost or further obligation.

BOTTOM LINE: You have absolutely nothing to lose by checking out DOUBLE YOUR PROFITS in 12 MONTHS OR LESS — and thousands of new customers and millions in new profits to gain!

Attract Swarms of New, Paying Customers
And MULTIPLY Your Sales and Profits
– Starting RIGHT NOW!

Please remember …

• You SAVE HALF — a full $79 — on your advance copy of DOUBLE YOUR PROFITS in 12 MONTHS OR LESS …

• You get AD WRITER'S ARSENAL— a $79 value, FREE …

• You get BEAT THE BLANK PAGE BLUES — a $49 value, FREE …

• And you get 37 PROVEN WAYS TO GET BIGGER WINNERS, MORE OFTEN — a $99 value, FREE!

That’s a total of $306 in discounts and FREE GIFTS – just for clicking the “ORDER NOW” button below!

PLUS, there’s NO WAY you can lose! The ideas I give you WILL bring you at least TEN TIMES MORE MONEY than you invest in DOUBLE YOUR PROFITS in 12 MONTHS OR LESS in the next 12 months, or it’s all FREE!

This should be the easiest decision you’ve made in a long, long time.

After all — these secrets have helped my clients attract more than 3 million new customers and rake in more than $1 BILLION in revenues.

Now, it’s time to put them to work for YOU!

Please — get your business on the fast track today. Click the button below NOW!

Yours for Bigger Winners, More Often,

Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE