What Legendary Marketers Say
Behind Closed Doors …

The World’s Most Successful Marketers and Copywriters Are Having a Private Chat …

They’re Sharing Their Proprietary Secrets For Creating Blockbuster Promotions …

And For Rocketing Response, Sales and Profits by up to 1,700% …

… Care to Eavesdrop?

By Anthony Flores
Editor, The Screaming Eagle

Dear Fellow Business-Builder,

What if I told you there was a way to sneak into Clayton Makepeace’s office … wiretap his phone …

… and then eavesdrop in on his most valuable conversations — the wildly profitable brainstorms he secretly shares with the most notorious direct marketers in the world?

What would it be worth to be a “fly on the wall” as he and another world-class marketer chat it up, no-holds-barred, knowing that they routinely make $100,000 … $200,000 … $300,000 OR MORE …

And That’s NOT Per Year —
We’re Talking Up To Six-Figures EACH MONTH

Would you be interested? I hope so!

Because, right now, Clayton and a handful of other legendary marketers are candidly chatting about — all the newest copywriting breakthroughs … red-hot themes that are working like gangbusters … ingenious direct mail and web tactics … eureka moments for their next winning headline … explosive, irresistible lead copy …

… Or even bigger business-building secrets, like proven, highly affordable ways to attract more customers — and then rapidly multiply their lifetime value … specific ways to outwit, out-position and ultimately cream the competition … and so much more!

Suddenly you can hear every word they’re saying!

What will their ideas do for the promotions you’re working on right now? How will they help you become a highly respected direct marketing professional — with the razor-sharp chops to prove it? Best of all, how will they help you rocket your income to dizzying new heights?

Lucky for him, Clayton’s been having these tell-all, insider conversations for nearly 35 years. It’s a big reason why people like Bob Bly and AWAI call him the highest-paid copywriter on the planet today.

That’s the #1 Difference Between YOU
And the World’s Richest Direct Marketers!

The simple fact is, all the greats honed their
marketing and copywriting chops by listening to savvy veterans chat with each other …

… They had the rare privilege of being able to eavesdrop in on conversations between grizzled copy chiefs, marketing directors and master salesman — all with decades of hard core experience and wisdom …

… And they got to hear them “talk shop” about
life, the tricks of the trade, how they made it, their war stories and more.

Just ask about the keys to their success, and they’ll tell you the same thing: It’s one thing to read books, courses or attend seminars …

… But it’s another thing entirely when you actually listen in on the intimate, candid and often startling conversations between the highest-paid, most sought-after experts out there!

Until now, only the luckiest among us could experience this privileges.

Now, those days are over. Now there’s a way — without having to break into Clayton’s office — for you to quietly listen in on his exclusive, information-rich, tell-all conversations …

Introducing: Roadhouse Rants™
200+ Years of Front-Line
Direct Response Success
You Can Use To Light a Fire
Under Your Career —
Wherever and Whenever You Want!

Here’s the story: Each month Clayton sits down with an over-achiever in our industry. So far, some of the hottest superstars in the business have participated.

For up to 107 minutes, he does his best to squeeze each expert for the most powerful insights he or she has learned in their journey to the top …

… And since Clayton’s been around the block a few times himself — and has decades of success under his belt — he
knows exactly what to ask them in order to bring out their best for YOU!

And, as you listen to each conversation, there are several powerful insights that will instantly leap out at you:

• You’ll get to really see that each of these legends was not born a copywriting or marketing genius! Whether it’s copywriting legend John Carlton … heavyweight champ of graphic design, Rob Davis … or hard-hitting VP of Boardroom, Brian Kurtz … you’ll see how each expert came from incredibly humble beginnings — a regular person just like you and me!

  You’ll get a realistic, nitty-gritty account what it takes to succeed in direct response — directly from each expert’s mouth.

• You also learn exactly what they DID to make the leap — in plain, everyday English. Which means that you’ll also get practical steps you can take — TODAY — on your journey to making it to the upper echelon of this business.

  For example, John Carlton revealed that he took a simple, unconventional action — without being paid a dime — that may have been the single best move of his entire career! Many of the other Roadhouse Rant participants share similar stories …

• You learn their biggest lessons — WITHOUT having to go through the decades of blood, sweat and tears it took them to realize them … The short-cuts they reveal will save you years of struggle, trials and tribulations that you simply don’t need to endure … And you’ll advance faster, having lots more FUN in the process!

Bottom line: Hearing inside information like this
from the industry’s superstars — over and over again — will shake you up in the best possible way!

The more you listen to Clayton talk with these amazingly successful folks — the more YOU feel like you’ve got exactly what it takes to succeed … YOU feel like you’re part of a tight-knit group of supportive people … and as a result, YOUR confidence grows like never before.

And that’s not to mention all the practical, real-world tactics and secrets these sessions are absolutely filled with. To prove that, let’s look at just a taste of what you can expect to hear on each CD and downloadable MP3 you receive …

Roadhouse Rant #1
Who Else Wants
“Insider” Business-Building
Secrets
That Can Multiply Profits
by 1,000% or MORE?

Brian Kurtz is a legend in our industry.

Why? Because, in many ways, this Boardroom VP is the brains behind their outrageous success over the years.

Today, Boardroom is the most powerful soft-offer publisher in the country — mailing millions and millions of winning promotions every month.

And Brian has spent years systematizing their entire process, measuring the response every promotion generates to a fraction of a percent …

And that’s not even the beginning
of what Brian has to teach you!

First off, this Roadhouse Rant is one of the quickest, most comprehensive lessons you’ll ever get in the “nuts and bolts” of direct response — key business elements you MUST understand if you want to bring more value — and income — to everything you do.

For example:

… If you’re a copywriter, Clayton and Brian help you discover exactly how to get to the point where somebody at Boardroom will notice — and maybe even want to hire you …

… If you’re a marketer or marketing exec, Brian’s personal insights for acquiring new customers, creating new products, and maximizing customer value will help you master the skills that allow you to raise your fees, get promotions and establish a world-class reputation …

… And if you’re a business owner, the nitty gritty lessons Brian’s learned in the trenches — lessons that have helped take Boardroom from a $3 million company to a $50 million-a-year titan — will quickly optimize the way you view your company. And in the process, all the essential facets of growing your company will quickly snap into focus!

In this interview:

• How to tell when you’ve got a “nose” for something. Believe it or not, this could mean all the difference between achieving the incredible success you were always destined for — or failing miserably because you followed a career path that just wasn’t meant to be!

• Why becoming a “student of the mail” — especially in terms of offers — is one of the smartest career moves you’ll ever make. Brian used this process to rapidly advance up the income ladder, and produce staggering results for Boardroom.

• The “anecdotal” secret that — when combined with one of Jay Abraham’s principles — allows you to roll out one winning product after another!

• The “constant contact” principle that pays you to learn from industry leaders. If you’re in information publishing, making this priority #1 is the smartest way to maximize customer value.

• Why most writers have the idea of “editorial copy” all wrong. But shifting your perspective can help your client perform up to 80% better — and allow YOU to dramatically improve your copywriting skills, even if you’re not writing traditional “sales copy.”

• The chief mindset secret of the legendary Marty Edelston. It’ll give you the consistent ability to know what your customers want, and exactly how to give it to them.

• How almost any copywriter can make the transition to “marketing genius” — and the fortune that awaits you when you do!

• The “master of the universe” factor that accelerates your ability to acquire new customers.

• On Becoming a Killer Fascination Writer: How to ride that delicate balance between being too “salesy” and being too bland.

Roadhouse Rant #2
The Simple Secret
to Consistently Achieving
Any Goal You Want
In This Business —
With Kim Krause Schwalm!

She’s absolutely on fire right now.

As one of the most sought-after writers in the country, Kim has written controls for major mailers like Boardroom, Soundview, KCI, and many others.

In fact, she’s on the rolodex of every major player in direct response — and for good reason: Few writers are able to blend cold hard facts … emotions … benefits … and persuasion into a single, tightly-written package!

For example, just recently she and Clayton partnered on a winning health promotion — one filled with eye-opening spreads — that’s turning a dull, mediocre newsletter into a red-hot information product. It’s just one way in which …

Kim’s Unique Path to the Top
Reveals Priceless Lessons for YOU!

As you listen to Kim’s interview, one of the coolest things you’ll realize is that it’s okay to start slow and work your way up.

Her rare blend of traits — character traits that YOU can easily adopt, which you’ll discover in her talk with Clayton — are what’s allowed her to reach that amazing level of skill and success she enjoys today!

Hearing Kim and Clayton walk through this process is invaluable for any writer — no matter where you’re at in your career. We all want to advance and make more money, but Kim’s approach is so relaxed … consistent … both relentless and sustainable at the same time — that it can’t help but put your career on auto-pilot.

In this interview:

• When NOT to listen to your parents! How Kim ignored her parents advice … got into marketing instead … and the rest is history! PLUS, when trusting your instincts — no matter what others are telling you — is a life-saver.

• The “stepladder” approach that Kim used to inch her way to the top. It’s not always the fastest way, but the likelihood of you reaching your goal this way is MUCH HIGHER!

• How a “one-man-marketing-machine” revolutionized an entire company. PLUS, the surprising truths Kim discovered while working with this wacky guy, and the priceless insights you can steal from his “mission impossible.”

• The “internal compass” most bureaucrats lack that cripples their marketing. PLUS, Clayton’s perspective that makes darn sure YOU have it.

• When “failure” actually sends your confidence soaring.

• Why you can start with the most meager writing assignments, and still work your way up to the very pinnacle of this business. Kim did it, and hearing her amazing story can’t help but inspire you!

• If you’re a business owner of any kind, this “insert” technique could be worth a fortune to you.

• How to let your customers build red-hot profit centers for you. The trick? You’ve simply gotta LISTEN to ‘em!

• If you’ve got a little dumb luck — and can mix it with this rare “entrepreneurial” quality — then you’ve got what it takes to build a multi-million-dollar business! This is all Phillips started with, and they’re doing hundreds of millions in sales today.

• The #1 secret Kim discovered in crafting winning supplement promotions. Using this, she created a control that’s lasted nearly six years! If you write even a word promoting supplements, you won’t want to miss this.

• How to turn a dumb mistake into a goldmine. This is money in the bank for copywriters, marketers and business owners alike.

• The “chemistry” secret you MUST have going for you — or you can KISS YOUR RESPONSE GOOD-BYE! Even Clayton was shocked by how effectively copywriting superstar Eric Betuel used it to hit an out-of –the-park grand slam.

Roadhouse Rant #3
How Copywriters and Small Businesses
Can Get Rich —
Simply By Flipping Through
The Pages of History!

If you haven’t heard of Brad Petersen, that’s understandable.

That’s because Clayton’s been known to reserve Brad’s time for YEARS in advance — and he simply doesn’t have time to work with anybody else!

One of the most unique things about Brad — why he’s become such a successful writer — is his amazing commitment to learning from history. Few writers, if any, have spent as much time studying the masters and everything they did … as well as history’s biggest imposters, and all the costly mistakes they made.

And as a result, Brad’s able to show YOU a variety of little-known ways to become a master salesman in print, insights that can ONLY be gleaned from the in-depth study of guys like John Kennedy … Claude Hopkins … Albert Lasker and others …

… Plus, he and Clayton examine the most dangerous psychological traps that ensnare writers, dooming them to mediocrity … and the simple mindset secrets that virtually guarantee you’ll be writing bigger winners in no time!

In this interview:

• The secret of “rational selfishness”: How to never again feel guilty about aggressively pursuing the wealth and success you deserve.

• Winning Through Intimidation: The sneaky little word “trick” which can instantly make your ads a dominant force to be reckoned with.

• How to get bookstores to pick up your advertising bill.

• The quickest, easiest way to make thinking like a salesman more natural.

• How to make the leap into a direct response career — no matter what! If you can swallow your pride for a little while, this might just be the breakthrough you need.

• The Magical Power of Proximity: How to get closer to the companies you want to work for — and force them to notice you!

• Why your prospect doesn’t “need” your product — and why that’s good news! Finding the right sales appeal is so much easier once you understand this.

• If you want to rapidly improve your copy, do NOT start with copywriting books! Instead, read the kinds of books Brad recommends here.

• The simple “tape recording trick” that allows anybody to write a pretty damn good sales letter — no matter how little knowledge, experience or talent they have.

• When being a “nice guy” isn’t just stupid, it’s EXPENSIVE. PLUS, the right time to be a jerk, and why it’s good for both you and your client!

• Use your guarantee like this, and you’ll paralyze your competition.

• How to spot small businesses poised to make you rich … How to weed out pretenders who’ll do nothing but make your life hell … And why — even if your copy and strategy is only slightly “above average” — you can still dominate a business sector with the power of classic salesmanship!

Roadhouse Rant #4
Two of the Five Biggest Factors
In a Winning Promotion —
And How Graphic Design Legend
Rob Davis Will Help You Master Them!

There are two things that your direct response promotion must always accomplish, or it’s toast.

The first is attention — because without that, you have nothing. And the second is readership, because if your prospect doesn’t read, he won’t buy.

Most writers and marketers focus purely on the copywriting part of these two factors — but that’s a HUGE mistake, because graphic design has the power to multiply or destroy your results — all by itself!

Clayton realized this very early on in his career and developed a keen eye for design — a skill that’s added many hundreds of thousands of dollars to his personal bottom line. And it’s also why he developed close personal relationships with geniuses like Rob Davis …

In this interview:

• The #1 secret to becoming a world-class graphic designer. Believe it or not, it’s NOT studying graphic design!

• How to make the right value decisions in the design stage — and the incredible, “make or break” impact they have on your response.

• Secrets of a “hair on fire” entrepreneur. What to do when you get bored with your work, so that you never stop making money.

• The multi-step process of designing a magalog. Just like writing, it’s important to just start doing something — ANYTHING — and never to wait for the feeling of inspiration to hit you.

• The best ways to prevent “eye fatigue.” The instincts you’ll develop using Rob’s secrets ensure that your reader never gets tired and bails on you!

• Why design is even more crucial in the health and investment markets. Because if your promotions are not ultra-readable in these fields, your response will drop like a rock.

• How to select the best colors for your promotion. Proven secrets for matching colors to your prospect, market, and product. PLUS, the benefit of using “warm” colors and how this helps consistently trigger your prospect’s emotional hot buttons.

• The warmest color on the pallet spectrum. Rob uses this more than any other due to its unique emotional impact.

• Rob’s #1 design consideration above all else. This one “cost-minded” discipline helps his promotions become more controls than any other designer — and it’s why copywriters love him to death!

• The “four color assumption” that throws good money after bad — and can even destroy the mailing life of an otherwise red-hot control.

• When reverse type will kill you. And when it works like gangbusters.

• Sometimes the highly popular ‘impact’ font works well. Other times, it destroys readership. Here’s how to know the difference.

• Picture Selection 101: Exactly how to use photos to strengthen and add power to your copy … . The #1 image in ANY promotion and how Rob commits to finding the right one … The “hierarchy” of image selection that guarantees you don’t waste time on unimportant pictures … PLUS, which online stock photo agencies work best.

• Design secrets for making your order page crystal clear. Most designers and copywriters overlook this — but it’s where Rob puts LOTS of his attention. PLUS, adopt the unique attitude that makes his order pages pull like crazy.

• The “just do it” mindset that makes Rob’s clients WORSHIP him — and want to hire him over and over again! In fact, both he and Clayton have used it to build long-lasting, highly profitable client relationships over their careers.

Roadhouse Rant #5
How to Eavesdrop
On A Conversation Between
Not One — but TWO of the
Greatest Copywriting Teachers EVER!

It’s one thing to hear a top copywriter talk. Or reveal what he does to create winners …

… But when two of the greatest living copywriters — who many believe to also be the two very best teachers of this craft — get on the phone and reveal everything they’ve learned in nearly 60 years in this business …

… Well, that’s an unmatched experience that can easily double or triple your motivation, confidence and commitment to success!

This is especially true with copywriting legend John Carlton on the line, because he’s got a notorious knack for getting his students to adopt the mindset of a real pro — a fierce, tough-as-nails competitor who consistently delivers real results.

That’s why many of the most successful Internet marketers have regularly sought out his advice … why his ads are stalked and ripped off more than any other writer … and it’s why John’s one of the most sought-after copywriting teachers alive!

The best part: In this exclusive one-on-one session, John Carlton reveals not only how he became one of the highest paid copywriters and marketers of all time — but how YOU can follow his example!

These two guys are ultra-connected … their promotions are legendary … they’ve trained some of the most successful writers, marketers and entrepreneurs on the planet today — and they’re sharing everything with YOU!

In this interview:

• The magic of discovering copywriting secrets on your own — rather than having them handed to you on a silver platter. This is how both Clayton and John cut their teeth — and it’s something that’ll work for you, too. Not to mention that it’s often — by far — the most affordable approach!

• How to model yourself after the great writers, without sounding like a clone.

• Why so many top copywriters are libertarians. Do you share some of the same priceless personality traits?

• The “classic” mindset that puts you light years beyond ordinary advertisers. Just like it did for John and others, this perspective will give you unshakeable confidence in virtually any situation.

• How to turn yourself into a “one-man-shop” who’s able to help companies grow at will.

• The “gun to the head” secret that supercharges your motivation beyond anything you’ve ever experienced before.

• John’s #1 principle for successfully dealing with clients. He learned this way of thinking directly from Jay Abraham, and in a matter of minutes, you can be experiencing greater freedom and bigger paydays with your clients!

• The contractual clause that John includes in every agreement, which has repeatedly made him — and SAVED him — a fortune in royalties!

• Why telling Jay Abraham, “I don’t want your money!” was one of the smartest decisions John Carlton ever made.

• Is your client too comfortable? Are you not pissing him off enough? If so, you’re probably only getting a fraction of the results you should be. Check out Clayton and John’s brilliant solution.

• The amazing benefits of writing for entrepreneurs — benefits you simply can’t get working with major mailers. PLUS, a great way to avoid boredom throughout your career.

• The “superego” mind trick and why it’ll save you from the wild streaks of inconsistency that plague most writers. John’s Jedi-worthy advice helps you install it directly into your brain.

• Discipline only seems boring — because you don’t understand everything it does for you! Both John and Clayton reveal how to make sure the process of discipline gives you more than just productivity, it creates fun and freedom.

• Why “business before pleasure” actually helps you have way more fun.

• The #1 character flaw of D-list writers.

• The two-part secret to becoming a good “sales detective.” The first part is “crossing over” the company line — and the second part allows you to find the hook that makes your promotion a smash hit.

• If you’re not dealing with the person who’s signing the checks, you might be getting screwed.

• YUCK! The powerful “blob visualization” that John uses to motivate even the laziest, most stubborn prospects.

• How to spot the absolutely perfect client. This includes the little-known “remove the leash” benefit that’s worth much more than money — because it gives you your own private, scientific laboratory where you can test and refine all your skills to wicked perfection.

Roadhouse Rant #6
How Clayton Finally Convinced
A Legendary
“Copywriting Hermit”
To Reveal His Most Prized Secrets!

Jim Rutz doesn’t teach.

He’s got no copywriting products to sell.

But if you’ve been in the industry for any length of time, you’ve probably heard his name — and the stories of his wildly successful packages for the world’s biggest mailers.

For example, Jim’s famous “Read this or Die” package broke all the rules, mailed millions and millions of pieces … and inspired an entire generation of rip-offs.

And that’s just one! He’s written strong controls for virtually every player in this business.

Because Clayton and Jim go way back, he gets Jim to share something immensely valuable: How Jim approaches his

assignments — and hits them out of the park!

Remember, this is privileged information that Jim has never publicly revealed before. But you’ll get it all and more as you listen to the sixth Roadhouse Rant™.

In this interview:

• The “putting it together” success secret that Jim learned in college — and how he used it to create spellbinding promotions!

• How to become a “big picture guy” — and why this is one of the most powerful qualities you’ll ever have as an ad writer.

• The “linguistic” secret that helps you fit your sales message to your prospect like a glove.

• The magic of door-to-door selling — and how to acquire this unique advantage even if you’ve never sold a thing in your life.

• How to strengthen your imagination, by turning off the TV and listening to this instead.

• Why taking “boring” assignments — like copywriting for tires — can bring incredible liveliness to your writing. Your copy will dance and dazzle like never before!

• The sneaky way to raise your “going rate” for promotions. Most rookies miss the boat on this, by making themselves way too available.

• How to “push the creative envelope” — and why you should never stop, no matter how much resistance you encounter from clients or legal beagles.

• What Jim does to multiply his own personal creativity. As one of the most creative guys in the history of this business, it’s certainly worth knowing!

• Jim’s “prospect reaction” secret that allows him to perfectly modify each sentence — on the fly — making it as persuasive as possible.

• Why most clients don’t know what’s good for them — how to assertively tell them what to do. They’ll actually listen to you when you adopt the “right level of aggressiveness” that Jim recommends.

• No matter how saturated or competitive a market, here’s how to always come up with something fresh.

• The “write to your sister” technique that forces you to write with integrity and sincerity. Better yet, it helps you avoid the biggest mistake many writers make over and over again, and quickly separates you from your competition.

• How to grab your prospect by the throat on the first page — and why if you don’t, you’ve
  lost.

If You’ve Ever Wondered What It’d Be Like
To Sneak INSIDE THE OFFICE of
A Direct Response Legend
Like Clayton Makepeace —
Here’s Your Chance!

Roadhouse Rants™ is truly the only product of its kind — the only product that literally gives you a rare look into the minds and lives of those who are winning big — in the real world, right now — with frightfully high stakes on the line!

You’ll hear Clayton push the industry’s hottest stars to reveal everything they’ve used to make their way up to the top … what advice they have for writers, marketers and business owners of every level … how they stay “on top of their game” week after week, year after year … and so much more.

Remember, up until today, experiencing the life-changing process of two world-class business builders talking candidly — revealing everything they do to rake in six and seven-figure paydays, would require that you …

1. Attend a top-notch seminar that costs between $2,000 and $5,000. For example, you could have listened in on conversations between Clayton and master copywriters at last year’s Power Marketing Summit — but it would have cost you
$5,000, plus traveling and accommodations, or …

2. Pay for high-end coaching club or mentoring programs. There are several experts who offer these kinds of programs — and they’re phenomenal — but expect to pay $5,000 … $10,000 … or even up to $20,000 over the course of a year …

3. Or you can simply grab your copies of Roadhouse Rants™ — listen to hours and hours of the world’s best writers marketers share everything they did to make it to the top — and, most importantly, discover exactly what they’re doing — RIGHT NOW — to succeed every single day!

Frankly, only the third choice makes any sense at all. Especially since most seminars and services cost you thousands of dollars — and still don’t fill your mind with the elusive, behind-the-scenes insights you’ll find on a single session of Roadhouse Rants™ …

… Or the fact that each instantly downloadable MP3 – and the audio CD you’ll receive by mail — contains the very same secrets countless industry leaders have used to push their incomes up to six figures a month, and seven figures a year …

… And finally, it’s why I believe you’ll be pleasantly surprised to find that each session of Roadhouse Rants™ is modestly priced, at only $99.

At this rate, the price for all six would normally be $594. But since you’re a reader of The Total Package™, we’re willing to part with all six sessions for the price of three — ONLY $297!

That’s 50% off — a savings of nearly $300!

Listen to Each Roadhouse Rant™
From Beginning to End
— And Prove Its Career-Accelerating Power —
All Without Risking a Single Penny!

Try this groundbreaking, behind-the-scenes product for yourself. Use it as often as you want — for up to twelve full months. Take notes on every single secret, lesson and insight you discover … try them out in your own daily life … and watch the powerful difference they make in your life.

You must experience every benefit we’ve promised here … the nitty-gritty career lessons … the power actions that Clayton and others have done — and still do — to skyrocket their incomes … the mindset secrets that help them stay confident and enthusiastic, week in and week out … and so much more …

… Otherwise, just return your Roadhouse Rants CD(s) and you don’t owe us a single penny. In the unlikely event that you’re not delighted with the information you receive, every cent you paid will be immediately refunded.

You’ve seen all the evidence. You know that you risk absolutely nothing.

Now it’s up to you.

With so much riding on your ability to think, work and operate like the top pros do — this should be one of the easiest decisions you ever make.

If your success means anything to you, let me hear from you right away!

Sincerely,

Anthony Flores,
Editor, The Screaming Eagle

	$297 SAVINGS CERTIFICATE YES! I want to rocket my response with The Roadhouse Rants Interviews! I understand that I must be delighted, or I can return the CDs anytime within one year for a full, no-questions-asked refund. BEST VALUE: All six interviews – a $594 value – just $297.  I SAVE $297! GREAT VALUE: Any five interviews for just $99 each.

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