The Ultimate
Desktop Copy Coach

The ONLY copywriting guide that gives you the processes and the secrets Clayton Makepeace has used to generate nearly $1.5 BILLION in sales …

That saves you hours, days, even weeks on every project …

And that makes writing legendary winners easier than you ever thought possible!

Whether you’re …

• An entrepreneur or business owner looking for the “magic ingredient” to explode your sales and profits …
• A copywriter determined to hit grand-slam home-runs that will rocket your income to hundreds of thousands or even millions of dollars per year …
• Or a marketing pro who knows that helping your writers ramp up the selling power of their copy is the quickest way for you to get the promotion, the money and industry-wide respect …

… The Ultimate Desktop Copy Coach is the quickest, easiest way to begin multiplying the selling power of every promotion you create!

Dear Business Builder,

It doesn’t matter whether you’re an entrepreneur, a copywriter or a marketing exec – the formula really is quite simple:

BETTER WORDS = MORE MONEY.

More than that: Being able to write compelling sales copy puts you squarely in the “driver’s seat” of your own life: YOU have the earning power, freedom, respect and mobility to fully design the life of your dreams.

Internet marketing is constantly changing
– but there will always be one way to make money
that never goes out of style

If Clayton Makepeace’s 37 years of front-line experience – and nearly $1.5 billion in total sales – proves anything, it’s that copywriting is easily among the most reliable money-making skills you could possibly possess:

In 1975 Clayton reworked the copy Security Rare Coin (SRC) used to gross about $300,000 a month. 30 days later, they were looking at $3.6 million for the month – more than a ten-fold increase.

Not bad – right? Hang onto your hat: By the end of the year, SRC was raking in a staggering $16 million per month!

The product was the same. The mailing lists hadn’t changed. The only variable: Stronger sales copy. The result: 44 times higher sales.

I know what you’re thinking. You’re thinking, “But that was decades ago.” … Right?

Consider this: When Clayton began working with Safe Money Report in 2000, the company had about 30,000 paid subscribers.

Clayton’s sales copy quickly built that newsletter into the largest of its kind in the world – with nearly 120,000 subscribers.

Still too long ago? OK – consider this …

Just over two years ago, a nutritional supplement company challenged Clayton to beat their strong control for a heart health product.

Clayton’s copy created an instant 60% lift in response – enough to enable the client to mail nearly 50 million pieces … generate tens of thousands of new customers … and rack up sales of nearly $50 million!

What’s that you say? You don’t do direct mail? You sell your products on the Web? No prob – check this out …

Last year, Clayton’s e-mails and online sales page copy generated an 80% revenue boost for a new client – with campaigns that raked in as much as $10.5 million in as few as six weeks …

And just last month, the big guy’s copy compelled 20,000 investors to register for an online event – and then sold more than $2.5 million-worth of product to them over the next seven days!

I could give you a dozen more examples like this from Clayton’s career. Blanchard & Company : $120 million in annual sales. Phillips Health: 90 million promos mailed profitably. Boardroom Inc: An entire franchise saved.

But you get the point. Time and time again, the only difference in these dramatic successes came down to one thing: THE POWER OF THE SALES COPY!

Skeptical?

Great!

Because Four Years Ago,
I Wouldn’t Have Believed a Word of This Either …

My name is Tony Flores, Clayton’s newest six-figure Copy-Cub. In 2001, I graduated from one of the most prestigious, most expensive colleges in the country – and I found myself broke and jobless.

The only thing my $150,000 degree guaranteed me was a cubicle, a desk and a puny salary. I didn’t know whether to rage or sulk. I felt like I was sold a lie. So I desperately began searching for alternatives to the 9-to-5 grind.

Those were hard times. I bounced from one part-time job to another – one disappointment to another – until in 2004, a friend handed me a book about direct response marketing and ad writing by Jay Abraham.

Put simply, I was stunned.

Jay seemed to be talking about a secret society of business owners, marketers and writers who defied all odds – they made millions “outside of the box” … they answered to no one … and they lived a lifestyle to die for.

They were living the life I wanted … making the kind of money I’d been dreaming about … enjoying the freedom and the dignity I craved.

Eureka – I found it!

I began to devour everything about direct marketing I could get my hands on – but I didn’t have my big breakthrough until I discovered that copywriting was what drove the entire marketing process.

I saw that even the big marketing guys like Dan Kennedy, Jay Abraham, Bill Bonner and others – guys who didn’t even consider themselves to be “copywriters” – ALL had the ability to write a killer sales letter that would bring in the money.

So I began studying, writing real ads and lo and behold …

• I took my employer’s small company from just over $1 million in sales to nearly $3 million …
• I got kicked out of copywriting legend John Carlton’s program for (in his own words) getting “damned good” too fast …
• I wrote a simple letter for a friend in a custody battle – a letter which turned her entire case around and allowed her to keep her beautiful little girl …
• And I made a work proposal to the world’s highest-paid copywriter Clayton Makepeace – who hired me on the spot!

Since those days, my life has only continued to get better. I now work when and where I want (I’m typing this as I look out over the Santa Monica beach right now) … I travel all around the Country (in the last three months, I’ve been to Charlotte, Miami, Orlando, New York, Louisville, Nashville, Los Angeles, San Diego and more) – and I’ve been able to “work” in every single one of those places.

I say “work” because when you make great money doing what you love, I’m not sure if you’d call it that.

And what I love is to relentlessly obsess over copywriting 24-7. Specifically, I love figuring out how ANYONE can make more money by harnessing the unlimited power of good copy – faster and more easily than ever before.

That’s what this letter is all about …

The UDCC is the culmination of three long years poring over Clayton’s best sales letters – some of which mailed to over 90 Million people, that’s 2.5 TIMES the population of California and earned the big guy royalties of up to $650,000.00 a month!

As you can imagine, this is THE definitive copywriting guide: 1,075 big, power-packed pages of secrets Clayton has used to sell nearly $1.5 BILLION in products and services …

To regularly earn royalty checks for $300,000 … $400,000 … even as much as a $650,000 in a single month …

And to multiply the annual sales and profit of established companies BY AS MUCH AS 44 TIMES OVER IN A SINGLE YEAR!

The response-boosting power of these secrets
has already been replicated by everyday marketers
– and PROVEN – hundreds of times over!

Two years ago Clayton hired me to follow him around … he invited me in to get on the “inside” of everything he was doing … to study all the little copywriting secrets, tips and techniques he uses to make millions … and then teach those secrets to a very elite group of his friends.

Over that time, we’ve “tested” much of the information inside The Ultimate Desktop Copy Coach and the response has been nothing short of breathtaking.

If you were to peek inside our inbox and look at the wonderful feedback we receive, you’d see real people raving about how these secrets have.…

“Finally made copywriting easy”…

“Increased response by 52%” …

“Helped me create an ROI of 913%” …

“Allowed me to add 2,200 new subscribers” …

“Gotten me $20,000 in additional work” …

And that’s just the tip of the ice cream sundae!

Our small club of guinea pigs has only seen “snippets” of the information in The Ultimate Desktop Copy Coach – and still they’ve experienced amazing breakthroughs.

What they have NOT seen – what no one on earth has seen up to this point – is Clayton’s COMPLETE A-Z system for writing winning promotions. This is the process that starts at the very beginning of the writing process – with research and getting to know your prospect – and then finishes with your closing copy and guarantee.

It’s the SAME PROCESS Clayton’s used over the years to not only create an outrageous personal income and lifestyle to die for … it’s the SAME PROCESS that he’s taught to at least seven high profile copywriters (like Parris Lampropoulos, Kent Komae, Carline Anglade-Cole, Bob Hutchinson and others) who’ve gone on to make millions in the business …

… And, most importantly, it’s the SAME POWERFUL WRITING PROCESS he’s used to help a variety of companies add tens of millions – sometimes HUNDREDS OF MILLIONS – to their bottom line!

More than Just Another Course –
The Ultimate Desktop Copy Coach
Is Your Lifetime Copywriting Guide and Companion –
Making Every Minute You Spend at Your Desk More Profitable!

If you’ve been in this business for any length of time, I’m sure you’ve come across other copywriting products. Many of these books and courses are excellent – we’ve endorsed them to our list many, many times.

But The Ultimate Desktop Copy Coach is not merely a course. It’s DIFFERENT.

For one thing, Clayton and I set out from the very beginning to make it – by far – the single most valuable copywriting guide and resource ever produced.

Not only does The Ultimate Desktop Copy Coach take you by the hand and walk you through every critical detail of the writing process … it’s also designed so you can quickly use it for ANY purpose – anytime – in a matter of minutes!

Even if you have no intention of going through Clayton’s entire A-Z process, we designed The Ultimate Desktop Copy Coach so that you could quickly work through any copywriting problem. For example:

Need to find out exactly which EMOTIONS are going to make your prospect buy? Look at page 82. You’ll find some simple questions that pinpoint what your prospect is feeling right now!

If your product isn’t selling like you think it should be … your OFFER may be the culprit. Fortunately, the 5H1W formula revealed on page 102 can turn that around in a matter of minutes!

Not sure which BENEFITS to include in your e-mails, your sales letters or product launch? There’s a chart on pages 140 and 141 that shows you a laser-accurate way to hone in on the benefits your prospect is sure to respond to!

Believe it or not, you might only be a few PROOF ELEMENTS away from millions. Page 171 shows the proof elements every piece of copy must have – and page 182 reveals a simple technique Clayton used to increase response on a promotion by 1,300%!

Okay so you’ve got a great product … a killer headline … body copy that’s impossible to stop reading … a generous guarantee … SO WHY AREN’T YOU GETTING RICHER THAN MIDAS? Page 208 explains why – and then, it gives you a simple process guaranteed to dominate your market!

Split-testing one headline against another can give you a huge edge in your Internet promotions. When combined with the dozens of quick, easy headline writing secrets you’ll discover in Chapters 9, 10 and 11 – you could be one split-test away from a massive breakthrough!

First few paragraphs of copy stumping you? Flip over to the sure-fire “lead starters” in Chapter 12! You’ll get 24 instantly useable ways to start your copy off with a bang, more quickly and easily than you’ve ever done before.

Copy feels dull, boring or slow? There’s emergency help for you on page 538.

Sometimes it only takes one killer BULLET to get someone to buy an information product. And Chapter 16 gives you 21 proven formulas for writing like the world’s best. This information has become legendary among A-list copywriters!

Having trouble asking for the sale? Clayton’s unique and uniquely powerful process – revealed on page 609 – has caused copywriting legend Gary Bencivenga to call him “A Master Closer in Print.” Why? Because Clayton’s used it to close nearly $1.5 billion in sales over the years.

Will The Ultimate Desktop Copy Coach work for you? Will it ever!

I could go on and on for hours – you get the point: Whatever your challenge is – whatever part of your copy and advertising you want to improve – you can do it quickly and easily with The Ultimate Desktop Copy Coach!

The world’s most comprehensive, step-by-step resource
for writing more responsive, more profitable copy

It doesn’t matter whether you’re an entrepreneur looking to make small changes to your existing ads and sales letters … or a copywriter writing full blown sales letters … or even a marketing exec who wants to become a better judge of copy, making sure the writers you hire give you better work …

… The Ultimate Desktop Copy Coach gives you EVERYTHING you need to make more money from every single word in your promotions.

It’s like nothing else you’ve ever seen before because …

1. It’s MASSIVE: You get 1,075 big pages, positively packed with tips, tricks and techniques to multiply your response. In every section, we take you by the hand and explain everything to you in a simple, foolproof series of steps.

2. We don’t just tell you how to do it … INSTEAD WE SHOW YOU HOW TOP WRITERS DO IT! We never leave you guessing about how to use or apply these money-making techniques. Instead, … we show you how it looks and works in the real-world, with one winning example after another.

3. You’ll never be overwhelmed – because you can use the course to suit your own unique needs. Whether you’re a future copywriting star who wants to follow Clayton’s own A-Z process for creating a blockbuster promotion … or you’re a super-busy business owner who recognizes that a few little changes in your copy could make you a LOT more money and need to find answers and ideas FAST …

… The Ultimate Desktop Copy Coach is designed to sit next to you on your desk – fit you “hand in glove” – and effortlessly give you the breakthroughs that you need.

Shorten your learning curve –
and get to the big bucks faster

We’ve also included many more powerful ways for you to “step on the gas” and experience real results in record time – for example …

• You get easy-to-use, “action steps” worksheets for each chapter. With as many tips and secrets as we condense onto each and every page of this course, the process of implementation can sometimes be daunting. But don’t worry – we’ve taken care of that for you!

At the end of each chapter, you have a quick summary of the key points in the process … specific actions you can take to apply the process to whatever you’re writing now … plus, you get the easiest and best ways to transition into the next section of your promotion!

• You also get a complete history of direct response – with many of the biggest “aha” moments and insights discovered by the legends of advertising over the last hundred years.

Remember: Direct response marketing is rich in tradition – and if you want to be great you must learn to stand on the shoulders of the giants who’ve come before you. From Kennedy and Powers … all the way to Ogilvy and Schwartz, you’ll be taken through their stories … their discoveries … and how to apply what they discovered in today’s tough markets.

• You also get the most complete, most instructional “direct response glossary” available today. (Over 55 dense pages long!) This is priceless if you’ve ever been confused by terminology other marketers use …

… Also, this glossary is NOT filled with mere definitions – each term comes with a full explanation (almost its own “mini-course”) so that you understand it immediately and can use it whenever necessary.

• You get detailed, page-by-page analysis of two of Clayton’s most successful promotions. Just so that there can be no confusion about the step-by-step process revealed in the course, I walk you through not one BUT TWO of Clayton’s most successful magalogs …

… And I show you, page-by-page, EXACTLY how he used the same process you learn in the course to create these blockbusters!

RESULT: You can “model” Clayton’s proven approach in your own writing assignments – and personally experience the amazing explosion in response that these tested techniques invariably produce.

• Ever struggled to judge the quality of your copy, once it’s been written? NOT ANYMORE! We also give you the time-tested “QwikCrit template” (the process Clayton personally developed to measure the strength of a promotion).

This process is something his students used to charge $750 for, and it makes it easy for you to measure the quality of your own copy – or simply hand it over to someone else so that they can critique it for you.

Think of it as “insurance” against the risk of running namby-pamby, limp-wristed copy. Now you’ll be able to tell how well you’ve done … instantly identify any weak spots … and shore them up BEFORE they have the chance to diminish your response.

• And many, many more that I simply don’t have room to list here!

And that’s only the beginning …

In addition to the 27 Chapters of response-boosting dynamite … in addition to all the “learning accelerators” that are sure to multiply the rate at which you experience actual, measurable results – you’ll also be getting a separate audio and video component to The Ultimate Desktop Copy Coach …

You get six “Getting Started” Audio Interviews

On these fascinating CDs, you’ll hear many of today’s most successful copywriters reveal how they began their careers – and then go on to divulge their secrets for creating promotions that turn little companies into huge ones and that have made them millions …

Audio Interview #1 – Makepeace on establishing quality relationships with your clients: How to make sure there’s enough chemistry (and why you should leave when there’s not) … the secret to avoiding “losing” situations way before you ever get involved in one … and so much more …

Audio Interview #2 – Makepeace (again!) on his secrets of mind-blowing productivity: You’ll discover how to avoid procrastination (and how to make it “productive” when you do procrastinate) … the simple secret to staying motivated all the time … why your “breaks” may be the most important part of your writing process … and so much more …

Audio Interview #3 – John Carlton’s secrets for storytelling that SELLS: The “Marketing Rebel” whose hard-hitting copy has exploded the sales and profits for countless entrepreneurs and spawned a whole generation of Internet marketers who rip off his copy, tells you how he does it!

Audio Interview #4 – The legendary Jim Rutz on how to unleash the creative genius inside you: Jim commands a $100,000 flat fee for every new promotion he writes – once you hear this interview, you’ll know why!

Audio Interview #5 – David Deustch on creating irresistible curiosity and insatiable desire: The “A“ list copywriter and creativity expert whose had as many as six red-hot controls for Boardroom at one time comes clean!

Audio Interview #6 – Brad Petersen on the dumbest blunders marketers make: The “No BS” copywriter Clayton has partnered with dozens of times reveals how you can avoid today’s most common response-killers!

Normally, we’d charge at least $79 for each of these one-hour plus interviews — you get all six … a $474 value in all … with your copy of The Ultimate Desktop Copy Coach!

You get three eye-opening Video Training Sessions on DVD

Video #1 – Copy Autopsy … with Clayton Makepeace: How a master copywriter performs post-mortems on both winning and losing promotions … identifying what worked and what didn’t … and what must be done to turn a luke-warm promotion into a big winner … and much more!

Video #2 – Secrets of Winning Graphic Design … with Clayton Makepeace: You’ll discover why lousy design equals lousy credibility … the #1 purpose of all graphic design both online and off … and scores of techniques for maximizing the attention-getting power and readability of every promotion you create!

Video #3 – How to Crawl Inside Your Prospect’s Brain … with Clayton Makepeace and John Carlton: Not one, but TWO of the world’s leading writers reveal their secrets for instinctively knowing what must be said to grab your prospects’ attention, cause him to devour your sales copy and compel him to order – not tomorrow; NOW!

Clayton has often charged $99 for a single one-hour online training session. You get all three of these videos — a $297 value — FREE with your copy of The Ultimate Desktop Copy Coach!

You get my 240-page volume,
Swipe Files of the Copywriting Superstars

Want to see how other copywriters frame a headline? Create a world-beating eyebrow or deck? Craft the first few all-important lines of body copy?

Would it help you to see how million-dollar copywriters use these secrets to raise intrigue to a fever pitch? Intensify the value of every benefit they offer? Make the price seem like a steal?

How about the secrets they use to close the deal – and get the money flowing right now, today?

Your wish is my command: I’ve included a special 240-page copy of Swipe Files of the Copywriting Superstars, replete with full-color scans of winning promotions from “A” list writers like Parris Lampropoulos, Carline Anglade-Cole, Kent Komae, Bob Hutchinson and Brad Petersen!

Nobody has ever seen this volume outside of our offices. It has never been for sale anywhere before at any price.

In the past, The Total Package has offered other swipe files for $197 — but Swipe Files of the Copywriting Superstars is yours, FREE when you order The Ultimate Desktop Copy Coach now!

You get Emotional Trigger Words: The 60-page desk reference that automatically cranks up the temperature – and the selling power – of every promo you write!

Have you ever struggled to infuse your headlines and sales copy with emotion?

Now, those days are over!

Why? Because when you reserve your copy of The Ultimate Desktop Copy Coach today, you’ll get Emotional Trigger Words – the never before released, 60-page volume I wrote when I first began working with Clayton.

Emotional Trigger Words is your step-by-step guide to applying what Clayton swears is his most unfair advantage: His ability to tap into his prospect’s dominant resident emotions each times he writes.

Actually, it’s much more than that. To develop this book, I spent nearly a year scanning a huge archive of winning promotions – and I carefully picked out the words and sentences the top writers were using to trigger emotions in their readers.

Then, I categorized those words according to the emotions they “trigger.” Which means if you want to stimulate your prospect’s anger – just flip to the “anger section” find the word you need … and PRESTO … your copy has just become more ALIVE!

Also, each word comes with a sample sentence, so you see exactly how the top writer used it in his own copy. This is like your own “swipe file” of emotional words and killer sentences – just modify them for your own copy and you’re off to the races!

Plus, I did this with DOZENS OF DOMINANT EMOTIONS – all the ones you need to write more emotional, more responsive copy.

Emotional Trigger Words is not for sale anywhere – but when we finally do add it to our online store, it will be listed for $147. But it’s yours, FREE when you reserve your copy of The Ultimate Desktop Copy Coach today!

Remember – when you RSVP today …

• You get The Ultimate Desktop Copy Coach two-binder set – totaling 1,075 big pages  … complete with all the examples of each technique in real-world promotions … your personal worksheets, my detailed analysis of Clayton’s promotions … and so much more – a $1,497 value …

• You get your six-part “Getting Started” audio series – with amazing copywriting insights from million-dollar copywriters like Jim Rutz … John Carlton … David Deustch and Brad Petersen … PLUS, two exciting interviews with Clayton that will empower you to create enjoyable, highly profitable relationships with clients – and maximize both the work time and play time you experience as an independent marketing pro – a $474 value …





Or call toll-free, 1-800-827-0940 (Int’l: 1-828-456-9277

• You get three, eye-opening one-hour-plus Video Training Sessions on DVD: Clayton’s Copy Autopsy … Secrets of Winning Graphic Design with Clayton … and How to Crawl Inside Your Prospect’s Brain with Clayton and John Carlton  – a $297 value …
• You get Swipe Files of the Copywriting Superstars – my never-before-released, ten-promotion, 240-page volume featuring some of the greatest copy ever written by some of Clayton’s most successful former students (Parris Lampropoulos, Carline Anglade-Cole, Kent Komae, Bob Hutchinson, and Brad Petersen) – a $197 value  …

• You get my groundbreaking new, 60-page Emotional Trigger Words– the ONLY complete resource for putting one of Clayton’s most explosive secrets to work for you – a $147 value and …

All in all, that’s $2,612-worth of money-making materials – it’s all yours for just $1,497!

Heck: That wouldn’t have even covered my gas money in college!

Remember? I spent $150,000 and four years of my life for a degree and all I got out of the deal was a $40,000 dead-end job offer.

For just $1,497 - 1/166th of my tuition … a measly one-half of one-percent of what I blew on my degree – you can have an education and a lifetime resource packed with the copywriting secrets that have not only made Clayton a rich man  … they’ve turned his copy cubs into seven-figure copywriters, too!

Just click here, or call toll-free, 1-800-827-0940
(Int’l: 1-828-456-9277) to order your copy of The Ultimate Desktop Copy Coach for only $1,497.

You Can Test-Drive The Ultimate Desktop Copy Coach
for a FULL 30 Days Risk-Free and make sure it delivers
everything you need to make all the money you want
or you don’t pay one red-cent!

Here’s the deal: When your course arrives, rip open the box and dig through some of the 1,075 pages … pop in and listen to any one of the killer audios or watch a video training session … feel free to even steal ideas from the Copywriting Superstars Swipe File … and if you’re not 100% confident you have everything you need to ramp up your response, profits and income for the rest of your life – just return it anytime in the next 30 days and I’ll promptly refund your money, no questions asked.

That’s right. You get to look through the entire course and even put The Ultimate Desktop Copy Coach through its paces – and keep it ONLY if you agree that it’s the best career investment you’ve ever made!

I ask you: What could possibly be fairer than that?

I’ve invested three years to make this
the ultimate career-making tool for you

I’ve loaded it up with
extra response-exploding tools
worth thousands of dollars

… And I’m willing to let you use it without risk,
then get 100% of your money back if it doesn’t
multiply your response, profits and income.

Now, my friend, the rest is totally up to you …

Look: Great sales copy is the single most important factor in multiplying the success of your marketing.

It’s the magic ingredient that can create money almost out of thin air … produce 6-week, $10.5 million e-mail campaigns … quickly turn $20 million pipsqueak companies into $120 million empires  … and it can earn copywriters as much as $650,000 per month in royalties.

Now, there’s an important decision to be made …

You could, for example, choose to do nothing … go on from here alone … and miss out on the powerful multiplying effect more compelling sales copy would have otherwise had on your promotions.

Or, since there’s absolutely no risk – since you’re guaranteed in writing that The Ultimate Desktop Copy Coach will magnify money and accelerate your success or your money back – you can choose to take action now and rocket your career to the next level.

There simply are no other choices.

I sincerely hope you decide to give us the chance to blow you away with the proven processes and secrets I reveal in The Ultimate Desktop Copy Coach. I look forward to welcoming you aboard, getting to know you, answering your questions and more.

Now, it’s decision time. The choice is yours: Here’s the link – you know what to do.

Sincerely,

Tony Flores