Dear Business-Builder,

Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: January and September.

Why? Well, because these two months signal watershed events in our prospects’ lives.

In January, we’ve just endured the holidays. We ate too much, drank too much, gained too much weight and did too little work.

In September, we’d just survived the summer. We ate too much, drank too much, gained too much weight and did too little work.

So on these two dates, we feel guilty, fatter, poorer – and more than a little panicked that our lives deviated from the mean – than at any other time of the year.

And so, beginning bright and early on January 2 and September 2 as our heads begin to clear, we observe our semi-annual penitence: A time for agonizing reappraisals of our priorities. A time for resolutions. A time to reapply our proboscises to the proverbial grindstone.

You know what? Nothing has changed. Because human nature never changes.

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Here’s your SECOND holiday gift
… to start your New Year off with a bang!

Dear Business Builder,

The New Year is officially here, and Clayton is getting back in the proverbial saddle after a much-needed break.

But that doesn’t mean he isn’t thinking about you!

In fact, he told me to give you a special gift to get your New Year off to a revenue-rocketing start. It’s a recording of one of our most popular webinars – a "masters" class Clayton taught with Bob Bly on creating …

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