Posted by:
Troy White
September 5, 2008
Issue #113
In this issue:
- 3 key ways to build any retail type store (and websites could easily be considered similar to a retail store) …
- Making a fortune with Fortune Cookies (the how, where and why this wonderful item can make you stand out from the crowd) …
- Leveraging yo-yo's to draw in traffic and buyers to your store …
- And Much More!
For something different this week, I thought it appropriate to show how some of the various articles through Small Business Mastery could be tied together into a new client generation system.
We all need new clients. Some businesses have an easier time finding them than others. But the basics of lead generation and first time buyer conversion can be quite similar to online businesses as well as offline.
Following is a plan that ABC Juice Company could use to grow their business in their office tower location. Remember - what follows may be tailored to ABC Juice Company - but the marketing strategies CAN, and SHOULD be applied to your business as well.
The 3 Ways to Build Your
New Juice Business in an Office Tower
1) Attract lots of new clients – You are in a new location, people are unfamiliar with you being there, people do not know where you are, who you are, or how you can help them – you need to get the word out.
2) Get them to spend more on their visits to you – Find ways to upsell them at the till to make their visit more profitable – also need to address how to continually get them to purchase more products and services from you consistently.
3) Get them to visit more often – Once they are a client on your contact list, you can do extensive forms of marketing to get them in the door as often as possible.
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Posted by:
Troy White
August 29, 2008
Issue #492
Fellow Business-Builder,
I received this e-mail a couple days ago …
From: mark ……. [mailto:…….@yahoo.com]
Sent: Wednesday, August 27, 2008 2:23 PM
To: troy@smallbusinesscopywriter.com
Subject: need your info on local marketing
when it comes to direct mail what’s my bang for bucks. reg envelops vs postcards i sale cellphones i wont to be the number one sale person in the state what sould i do
Is it just me … or is this person an idiot that should be put out of his misery?
He wants to be the number one salesperson in his field – yet can’t put in the effort to spell-check, acknowledge my name, or even use the correct $*@$%^ words!
He couldn’t even be bothered to try and sell me on why I should help him.
Me thinks he has a looooong way to go if he wants to be a master of persuasion and expert salesperson.
The reason I am bringing this up?
Carline wrote a brilliant post a few days ago about the power of a good sales letter. It saved her well over $800 with a few minutes of typing.
I also have an experience much like this that I want to share.
NOTE: I wrote this a few years ago so the actual dollar amounts may not make sense to you now … but the point behind the letter is what’s really important.
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Posted by:
Troy White
August 22, 2008
Issue #487
Fellow Business-Builder,
Have you ever felt stuck with a marketing campaign?
… Maybe at a loss with where to start?
… Or at a point where it just ain’t doing it for ya?
I’m working on a couple new client projects right now, and this is the #1 problem they had.
The best part is … the most obvious solution is right there in front of their eyes!
They feel uncreative, boring, and in need of something to spice up their image and message.
Yet … not once did they think
that their story should be told.
When I start working on one of my own projects - or on a client’s project - the #1 spot I start with is the story behind the scenes. It helps me go deeper than surface level and find some real good material that can be used in the marketing.
For example,
You may have heard of an ad that ran 65 years ago with the headline:
"Hand Woven by The Mountain People of New Mexico"
New Christmas Patterns in these unique ties.
Wearers say an exceptional value.*
Sold only direct from weavers to you.
It was a one-page ad that ran in the November 1940 edition of Life. Simple - copy intensive - with a picture of the ties.
Get this: That ONE AD SOLD 26,000 TIES!
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Posted by:
Troy White
August 15, 2008
Issue #482
Fellow Business-Builder,
Can you believe August is almost gone?
Yeesh! That kinda flew by.
In between dealing with the insurance companies, estimators and police with our recent break-in, I found myself knee-deep in a brand new project for an exciting new client.
She has a program being released in a highly competitive field and hired me to help her find ways to grow her sales as fast as humanly possible.
Now a few details on the project:
- She is in Canada – and wants to focus on Canadian buyers (but the content applies to those who live pretty well anywhere).
- She has an amazing story (she went from $0 to $3 million in her first 6 months), and then another $3 million in the next 12.
- She is selling training in a field that is oversaturated with “gurus” – but she has no goal to be one. All she wants is to share the formula she used to create speed wealth like she did … rather than feeding people a little here – then upsell them to a little more – another upsell – a little more content, etc. She wants to give it all at once – for a sizable premium.
- She is the real deal and has proven to me time and time again she over-delivers.
- She is only offering the program three more times and then is out of it.
So, the foundation is set and I need to find out how to market her services, and who to market to.
We had discussed using online and offline media for maximum results in the timeline we set … and I think she really needs print materials mixed in to stand out from all the others.
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Posted by:
Troy White
August 8, 2008
Issue #477
Fellow Business-Builder,
Last Sunday night, while we slept, someone cut through the screen on a kitchen window, crawled through, rifled through a few things, opened one of the vehicles out in front of the house and went through the glove box and console, then stole the keys to the other vehicle (the dreaded minivan) and took off.
I woke up (fast) at 7:45 am when one of my 7-year-old daughters came in the room asking why all the doors in the house were "wide open." I ran out and sure enough the front screen door and main door were pried open.
The back doors the same.
** Something was most definitely wrong.
Then I noticed the kitchen window screen was cut, and the ledge below the window had been cleaned clear of all the photos that used to sit there.
Someone has been in the house - maybe was still there - and we had yet to figure out what was stolen. I see my laptop still sitting there. An iPod and a cell phone both lay on the kitchen counter. Cash still sitting on my tabletop in the bedroom.
Luckily everyone is safe and sound.
In a case like this, anything could have happened.
The person may have gotten startled and done something drastic.
One of the kids could have gone to the bathroom and ran into the thief.
Anything could have happened.
** Fortunately, nothing did.
A missing purse and minivan - who cares?
We are all fine - which is what really matters.
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