Chuck

Great article! I now know why I enjoy your articles and get so much out of them - the stories.

Celebrity obsession - even my kids notice it. I see it locally in the neighborhood newspaper. There are certain local people that seem to make it into nearly every edition. I have often thought how great that would be for my business.

My kids roll there eyes when I tell them stories to make a point. Telling stories comes naturally to me, it seems.

Based on my desire for a bit of local celebrity and my natural need to tell a story, I am going to try using it in my business. Especially now, with this wonderful economy!

Thanks for the inspiration!

PS I love telling stories and have a few I think you might like as well as a bunch of cartoons (ask MISS MARTHA about those). Let me know if you’d like to check them out.

We get a promise,a deck leads into a story that makes a point, (Eating breakfast and sharing fruit with monkeys on our porch) leading back to how we bought land in Panama and how you can do it too thus leading back to prove the promise.

You know that ad, you’ve seen it. There are many similar. We’ll take a lesson and work on it.

Meantime you guys, read a lot of short stories to see how they’re done.

Steve Newdell

BUT, rather than fighting it - use it to your advantage.

Like you say, Tiger is front and center now. Anyone in the golf market, marriage market, divorce market, etc. should be ALL over this!

All it takes is a headline from the news, find the important and pertinent points, and write your articles and blog posts around that.

Works like a charm. And delivers relevant and timely content to those who are interested in your business.

Thanks for the contribution. Troy

I couldn’t agree more on your point that we all need to find ways to LEVERAGE this very annoying obsession with celebrity culture. Look at the Tiger Woods story right now. How long is this thing going to dominate headlines? My guess is he’ll be gracing the cover of gossip tabloids for at least a year or two now.

But what are some ways to leverage stories like these? Simple, find the lesson to be learned, talk or write about it, and use it to sell your products in a newsworthy fashion.

It’s really a pretty simple formula. But who out there is doing this? Very few.

Excellent article! Very good timing for me!

Coach Donnelly

Chris Rock was there talking about his documentary he is doing on ‘Good Hair’.

One of the guests, Solange Knowles, was sharing something that confirms this incredible obsession. She is an R&B singer and the sister of Beyonce Knowles.

Recently she cut off almost all her hair, opting for a very close cut look.

She was personally disgusted in the fact that there were almost double the interest online for information about her haircut, versus the recent results from the election in Iran.

More people are interested about her haircut than the potential worldwide consequences of a new leader in Iran.

It does show the sad state of affairs this celebrity obsession has become…

…but it is also an opportunity for an astute marketer.

Find ways to tap into the celebrity game.

Don’t fight it - accept it and leverage it!

Troy