Don’t Miss It, It Could Be
The Most Profitable Thing
You Do This Year
In this issue:
-
2 sample letters you can modify and send out right away for generating quick cash flow …
-
Leveraging unusual, silly, even downright ridiculous dates from history for your next blockbuster promotion …
-
FORGET Christmas! Here is what you really should be doing at this time of year for your clients …
- 12 exact dates from the past that may help you make this holiday season your best ever …
- And much more!
Fellow business builder,
We are headed into the busiest season of the year for many businesses. The question is … are you ready for it? What are you doing to plan your promotions and make sure you make the most out of it all?
It’s now time to start planning and preparing for your October and November promotions.
Look at the time it will take to write your promo, organize printing and envelope stuffing, mailing etc. three weeks can fly by in no time.
I am about to hand you some templates
that may work for your business.
You will have to modify them to suit your business and offerings, but these may help you think a little differently about how you can promote yourself, using highly unusual occasions and events from history.
Here are a few upcoming events (with grabber ideas to be attached to top of the letter – see www.orientaltrading.com for a ton of grabber ideas) that tie in nicely to your promotions:
>>>> UPCOMING OCTOBER EVENTS <<<<
DON’T MISS: Canadian Thanksgiving!
No matter where you live or work, you may have Canadian clients on your list… and their Thanksgiving is October 8th (the US Thanksgiving is November 22). Instead of a Christmas card (which is done by EVERYONE), why not send a Thank you card for Thanksgiving?
SAMPLE THANKSGIVING GREETING CARD …
Hope you have a great Thanksgiving!
During this time, I would like to express my sincere thanks to you as a valued client and friend.
So, I have prepared an extra little Thanksgiving surprise for you.
[offer]
You may claim your Thanksgiving present anytime before ________. I do hope you enjoy it.
While it’s on your mind… go to www.yourthanksgivingdaylink.com – to collect your holiday bonanza!
To a great year.
Troy White
>>>>> other side of card <<<<<<
In this season of gratitude,
I give special thanks for your
friendship and support.
Best wishes for a joyous
Thanksgiving holiday!
I hope you have had a fabulous year so far… and that it
only gets better heading into the last of it.P.S. Remember to claim your thanksgiving present at www.yourthanksgivingdaylink.com
THE BIG ONE: Halloween!
One of the biggest adult holidays and the 2nd biggest kids’ holiday of the year.
Be prepared.
Some grabbers for the top of your mailer, from Oriental Trading.com:
SKELETON CARDBOARD DECORATIONS
GRIM REAPER FOIL HANGING CUTOUTS
HANGING JACK-O-LANTERN DECORATIONS
LIGHT BULB BUBBLE BOTTLE NECKLACE
Unusual dates to note:
October
2) Indigestion kills Aristotle (1907)
3) Jelly babies were invented (1870)
4) Silent screen star Buster Keaton’s B-day
5) Picture postcard introduced (1872)
8 ) First photocopier marketed (1907)
12) Columbus discovers America (1492)
21) Edison invents the light bulb (1879)
(How can you make these fit your campaign?)
November
1) Michelangelo finishes Sistine Chapel ceiling
6) Motor car bumpers patented (1905)
13) Bra patented in the USA (1914)
26) First table tennis sets made (1889)
29) 26 shopping days until Christmas
How can you make the most of this email?
The possibilities to tie in holidays to your promotions are endless.
The key is to pick one, craft a sales letter around the theme, and get it sent out in a timely manner.
*** SAMPLE LETTER CUSTOMIZE TO YOUR THEME AND BUSINESS ***
Fellow _______________,
As you can see, I’ve attached a __(choose one of the grabbers mentioned earlier, or choose your own)_____ to the top of this letter. Why have I done this? Actually, there are two reasons:
1. I have something very important to tell you and I needed some way to make sure this letter would catch your attention.
2. And second, since what I’m writing about concerns ______________, I thought using a ____________ as a little __________ was especially appropriate.
Here’s what it’s all about:
[details go here
offer goes here
risk reversal here
testimonial here
call to action here]
To your success,
[your name and signature]
P.S. Summarize and reinforce the offer – even offer extra bonus for taking action today, or within the next 2 weeks.
If you can’t find an idea or two for a promotion with all these big dates coming up – we REALLY need to talk!
To your success,
Troy White
Editor, Small Business Mastery
Supplement to THE TOTAL PACKAGE™
Looking for resources related to this article? Try some of these.
Looking for more of Troy’s articles? Check these out.
Looking for past issues of The Total Package? Click here for our archives.
A Final Note:
If you have specific subjects you would like addressed, or have any comments on what you have seen here, please submit a comment below and I will see how I can help.
"Don’t wait. The time will never be just right.”
–Napoleon Hill
|
“3 days, solid, packed with information and great speakers! It was great. Well worth it." Troy, you did fantastic. By far the best seminar I’ve been to. Thank you." – Denise Williams HOME STUDY NOW AVAILABLE FOR PRE-ORDER  |
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