All I can say is WOW! Extremely nice layouts, awesome graphics and great articles. No matter how many times I come here, I am still impressed by the very professional appearance. Congratulations on a job well done….

I can see your marketing antennae never rests.

I’m been finding more and more that there’s more money in charging less and attracting more.

I often tell clients to sell their ebooks at lower prices. Sure they can sell it at $47. But for a lead generator, I’d rather sell it $17, end up twice as many customers, which means twice as many repeat sales, and twice as many happy people wanting to spread the word.

When the sale price is too high, the customer is always judging the product/service severely. If it’s plainly obvious they got a great deal, then their eager tell others.

Of course, the viral effect is so hard to track. You almost have to have an organic sense of whether it’s happening or not.   

I used to give away free fluffy’s(frothed milk) to all the children that came into my cafe in Auckland(New Zealand), but I had my barista design a police car on the froth for the boys and a ballerina for the girls.

Being a parent, like you, I knew that the parents would take their children to the place that gave them the best experience … once you have the child, you’ve got Mum and Dad buying food and drinks aswell. Needless to say my cafe turnover grew over 60% in 4 months.

If only I had known then about some of those other ideas you shared today about the ‘Trough’.

Once again - thank you for sharing these ideas. They are easily worth tens of thousands of dollars.

 James MacGillivray

Those pictures are in Canmore, not Cochrane.

Thanks for sharing your review. I’ll have to check that restaurant out next time I’m there… I’ll see if the experience is similar!

Troy, your last sentence is key. It really is important that business owners look at this case and realize that almost all of the principles (if not all) from this restaurant can be applied to any kind of business, regardless of the industry.

Thanks again Troy.

Michael Zipursky
Profitable Relations