Comments on: How to Write Lead Generation Display Ads http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html Business-Building Secrets for Growth-Obsessed Companies Fri, 29 Aug 2008 21:37:51 +0000 http://wordpress.org/?v=2.3.3 By: paul sterling http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4296 paul sterling Mon, 30 Jun 2008 17:58:23 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4296 thanks Tory... That one line was a major eye-opener. they SELL THE WRONG THING IN THE AD! i sure know i have.... we teach relationship communication tools to couples and find that after filling out one of surveys... saying that if they don't take action they relationship will end... and then still don't take action. do you have some articles that address this issue? also have you written anything on writing adwords ads for Google? Paul Sterling http://www.magicrelationship.net thanks Tory…

That one line was a major eye-opener.

they SELL THE WRONG THING IN THE AD!

i sure know i have….

we teach relationship communication tools to couples and find that after filling out one of surveys… saying that if they don’t take action they relationship will end… and then still don’t take action.

do you have some articles that address this issue?

also have you written anything on writing adwords ads for Google?

Paul Sterling
http://www.magicrelationship.net

]]> By: Annie http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4152 Annie Mon, 23 Jun 2008 16:26:20 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4152 Troy, This is a great article. Lots of useful info for me, especially as I'm currently writing a similar ad for my own business. I used to work as a classified ad rep for a local newspaper and it's true, just like the yellow pages reps, the extent of ones "training" is simply to tell customers to do what others are doing. Yikes! You know, I think the quality of ones customer base is in direct proportion to the quality of ones advertising. If you want top quality clients, use top quality marketing materials and such. ~ Annie Troy,

This is a great article. Lots of useful info for me, especially as I’m currently writing a similar ad for my own business.

I used to work as a classified ad rep for a local newspaper and it’s true, just like the yellow pages reps, the extent of ones "training" is simply to tell customers to do what others are doing. Yikes!

You know, I think the quality of ones customer base is in direct proportion to the quality of ones advertising. If you want top quality clients, use top quality marketing materials and such.

~ Annie

]]> By: Tom http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4097 Tom Fri, 20 Jun 2008 18:36:35 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4097 Troy, I've been waiting for someone to show me how to apply these principles to a franchise luxury car dealership... hopefully next week you will help me out with this. Thanks for all the great advice! Troy,

I’ve been waiting for someone to show me how to apply these principles to a franchise luxury car dealership… hopefully next week you will help me out with this.

Thanks for all the great advice!

]]> By: Glen Kohlenberg http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4094 Glen Kohlenberg Fri, 20 Jun 2008 17:10:02 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4094 Great job Troy! this is needed by the clients that sell in the service business big time. My ad lady is forever trying to write my ads and I say no way. Know one understands your business better than you. Give it a try and you will see amazing results. Can't wait until next week! Great job Troy! this is needed by the clients that sell in the service business big time. My ad lady is forever trying to write my ads and I say no way.

Know one understands your business better than you. Give it a try and you will see amazing results. Can’t wait until next week!

]]> By: Randy Kemp http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4091 Randy Kemp Fri, 20 Jun 2008 16:12:47 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4091 Simple and to the point.  Offer them something free - write as you speak - and work on fear.  Guess what?  It works! Randy Simple and to the point.  Offer them something free - write as you speak - and work on fear.  Guess what?  It works!
Randy

]]> By: John Klein http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4086 John Klein Fri, 20 Jun 2008 14:52:09 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-4086 Troy... Great article, but I'm wondering if there is anything else we can offer to get leads besides free reports, newsletters, CDs and other informational products.  Aren't people inundated with so much information now? Another question: Postcards are currently a very popular medium. If we wanted to send them to a targeted list for lead generation, would you use the same approach for the post card copy? Any other thoughts/rules for using post cards or jumbo post cards? Troy…

Great article, but I’m wondering if there is anything else we can offer to get leads besides free reports, newsletters, CDs and other informational products.  Aren’t people inundated with so much information now?

Another question: Postcards are currently a very popular medium. If we wanted to send them to a targeted list for lead generation, would you use the same approach for the post card copy? Any other thoughts/rules for using post cards or jumbo post cards?

]]> By: Norm http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-537 Norm Tue, 04 Sep 2007 16:31:31 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-537 Why haven\'t I read this before? My wife\'s specialist sign business just ran a 1200 A4 page insertion into a Trade Magazine and broke just about all your rules! It looks the same as her Yellow Pages ad which looks the same as everybody elses ads. I have just re-launched my photography business and you have sent me back to the drawing board. Thanks for your free advice! About 15 years ago I was critised for \"writing as I speak\". Why did I listen to these experts? I should have honed that skill. Cheers - Norm Why haven\’t I read this before?
My wife\’s specialist sign business just ran a 1200 A4 page insertion into a Trade Magazine and broke just about all your rules! It looks the same as her Yellow Pages ad which looks the same as everybody elses ads.
I have just re-launched my photography business and you have sent me back to the drawing board.
Thanks for your free advice!
About 15 years ago I was critised for \”writing as I speak\”. Why did I listen to these experts? I should have honed that skill.

Cheers - Norm

]]> By: Bob Oni http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-259 Bob Oni Tue, 22 May 2007 12:47:28 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-259 Hi Troy, What a great article! How could I adapt the method to sell books? I mean should I try to sell from the ad or offer a free report first? My book will be published in two months time and I will appreciate your comments. Regards, Bob Hi Troy,
What a great article! How could I adapt the method to sell books? I mean should I try to sell from the ad or offer a free report first?
My book will be published in two months time and I will appreciate your comments. Regards, Bob

]]> By: Helen http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-212 Helen Tue, 15 May 2007 12:32:16 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-212 :) 8) Great information. How do you feel about realtors personal branding in the same context? The herd mentality demands a headshot and blah, blah, blah about service or \"free home evaulation.\" :) 8) Great information. How do you feel about realtors personal branding in the same context? The herd mentality demands a headshot and blah, blah, blah about service or \”free home evaulation.\”

]]> By: Chuck http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-194 Chuck Mon, 14 May 2007 07:26:20 +0000 http://www.makepeacetotalpackage.com/troy-white/how-to-write-lead-generation-display-ads.html#comment-194 Excellent article. Very nformative with outstanding xamples. Great ad for the house painting service. I\'m wondering how that ad itself was created. Was it done in Quark Express? IT has two columns and it looks like a drop cap at the beginning. Did you lay it out or have an artist do it? Thanks again. (I printed out the whole article to keep as a handy reference.) Excellent article. Very nformative with outstanding xamples. Great ad for the house painting service. I\’m wondering how that ad itself was created. Was it done in Quark Express? IT has two columns and it looks like a drop cap at the beginning. Did you lay it out or have an artist do it? Thanks again. (I printed out the whole article to keep as a handy
reference.)

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