Thanks, Greg.

One mistake that could have killed your response from radio would be redirecting your prospects to a URL.

Over 2 years of appearing on radio regularly and trying many different approaches I found that sending prospects to a URL instead of a phone number suppressed response by over 90%.

And it\\\\\\\’s worse than that because the website would only convert at 10% whereas over 97% of people who called a phone number would buy.

So we found you get less than 1/100th the sales if you send radio prospects to a website instead of getting them to call a phone number.

Having said that I have heard of successful promos radio to URL…haven\\\\\\\’t actually seen proof of any though!

Kindest regards,
Andrew Cavanagh

Glad to hear the event was a success.

As always thanks for sharing your knowledge.

Mike Z.