1) Since the sales cycle is extremely long between needing a new system, you need to find ways to either get them to refer you to others, or get them to buy more in between.  Referrals - I would think that referral systems are key for you to get in front of their friends or family who are in need of a system as well.  If you are not using some form of a regular contact system, you must. In your industry, I would think a regular newsletter (in print form) would keep you top of mind with them.  This is also a great spot to ask them for their referrals.  High ticket sales with long sales cycles are a different thing in themselves. It is all about staying in front of them and giving them good reasons to talk to others about you.  Have a look at http://www.bigassfans.com - they have a fairly boring product, high ticket price and long cycles. With the use of creative marketing and online videos, they have gotten a ton of publicity and good media attention - which has results in fantastic sales results.  How could you apply what they did to you?  Or have a look at http://www.willitblend.com - again - blenders, not too exciting, until you do it the way they do.

2) what else can you sell to them?  There must be other products and services that your clients need.  Find out what they are, and set up some joint ventures to supply it to them.  One sale every 15 years is tough - but finding new offers that can make smaller sales once a year (or more, preferably) is much better.  If they use your septic systems for a farm, or an acreage, or whatever - there must be quite a few things they also need to buy to keep things running top shape out there. Find out where they are spending their money (or want to be) and sell it to them through others.

Hope that helps a little?

Troy

And yes, it is a scary thing.  But, all that really matters is the safety of my family… now and in the future.  Sad that things like this happen, but it can be a not-so-subtle reminder to all of us that this can happen to anyone, no matter where you live, no matter how prepared you think you are.  Thanks again for writing me back about this.

Thanks again.

Have a safe and happy weekend.

Troy

Good example of turning something bad into something positive.

Procrastination is something I think we as entrepreneurs are often guilty of. You start off with all these great plans and ideas then somewhere along the line you forget to implement.

After attending your Wild West Wealth Summit this point was driven into my head by yourself and most of the other speakers.

So, let’s all of us out there in the vast marketing kingdom remeber to stop procrastinating and start Implementing.

Thanks for the great advice Troy.

And best of luck with your new dog and alarm system.

Rick
http://www.magneticcopywriter.com

On a more positive note, great post, and very thought-provoking.

Tony.