My name is Prasaad Gadkari and I have authored a book on eMarketing. I am from India and now working in Dubai. I offer consultation service and would like to know if this method of marketing would work for me in Dubai.

The header would go like this (you can steal it hee hee):

I will buy you lunch at FirePower - Dubai Marina
and also help you to:
FIRE YOUR MARKETING DEPARTMENT AND KICK OUT THE EXPORT MANAGERS…..

Sure you would! If you learn how to double your business every six months….blah blah…

Please comment on my email.

Prasaad Gadkari
http://www.prasadgdkari.com

But, some ideas for you:

* talk to some list brokers out of the US. This would be a list you could easily find - people who have bought/invested in pens like this before.
* I would also test lists that are watch investors - similar type of buyer. 
* leverage some PR here.   Maybe come up with the worlds most expensive pen and send out some press releases to the top online media sites.  If creating one is not feasible - have a contest around one.  Help us create the worlds most expensive pen type of approach.
* test some banner ads on websites that target the affluent

Your question of internet vs direct mail - both will work to get to this market.  They typically do much of their research online then phone and order offline (or mail in). 

I love the saying… "If you have more money than time - use direct mail (through list brokers).  If you have more time than money - use the internet."

Hope that gives you a few ideas. 

I need to ask you some questions about selling luxury products to clients. Who should I target to sell luxury pens worth £500-£10,000, Is it best to sell via mail order or internet?

Have you got a copy for a luxury pen retailer in your rolodex?

I appereciate your input?

chuks uwaechia
ceo winston dale
chuks@winstondale.co.uk
http://www.winstondale.co.uk

As for the furnace letter - Kory is the man that wrote this beauty - email him direct for the full version (his email is above). 

Cheers, Troy

I’m "korn-fused."

The headline asks a  question that can be answered with a quick "No."
My understanding is asking a question that can be answered this way should be avoided.

I live in Florida, I don’t even own a furnace, but I would guess they last 10, 15 years like my air conditioner.

The only time I’d think about replacing my AC is if it quit working.

So, if I got a dm piece with the headline "Are you thinking about replacing your air conditioner?" - - if I’m not sitting in a tub of ice trying to stay cool  ’cause my AC quit, my answer would be an immediate "No."

Your post brings back some good memories

Guys, nothing makes me happier than seeing my buddy Troy (who is the hardest working marketer I know) sharing his wisdom here on this forum.

I’m totally embarrassed and awestruck at having one of my letters presented to such an esteemed audience, but if it helps anyone out -  I’m happy to send you a PDF of the letter.

Just email me at kory @ highperformancemarketing.com and I’ll send you a copy.

Go Troy!

Brilliant article. If I was to pay for consulatancy I would be paying £5,000 per session. Good insights into how to use copy.Please give us more. Clayton and the contributors to this web portal make this the best website to read about copy. If I was to sum up your ideas and content its definitely worth over £100 million.

As they say "Wisdom is the principal thing" therefore get Wisdom.

Thanks again guys.

Chuks Uwaechia
Ceo Winstondale.co.uk
Luxury Pen Retailer
chuks@winstondale.co.uk

Thank you for such a great example of smart marketing.

Any possibility to get a photo or a scan of the full DM letter mailed by the furnace guys?

Thanks in advance

But you are back, so the world is good again.

Chick J