Comments on: Small Business Growth Strategies Your Marketing Blueprint For Success In 2007

By: Denise

Denise — Tue, 17 Apr 2007 16:42:21 +0000

I\’d love to have an article on how to write a JV for insurance. What is a compatible company to make this offer through and how can one be unique in insurance?

Thanks.

By: Donna Kaluzniak

Donna Kaluzniak — Tue, 17 Apr 2007 15:59:15 +0000

Clayton, I just started listening to your \”Confessions of the Info-Marketing Superstars.\” I plan to write some books and publications related to my field of expertise (environmental - water), but I\’m having trouble finding out what people would be interested in. If you could add that to your list of articles it would be helpful. Thanks, Donna

By: Troy White

Troy White — Tue, 17 Apr 2007 14:35:30 +0000

Great question Dave. Once you have a solid USP - one that no one else in your industry would dare try and use themselves - then use it in every single piece of marketing you send out.

From your letters to your business cards - a solid usp is one of the keys to standing out from the crowd and making your offer the one they buy from.

That said, a usp takes time - and lots of pen to paper to find a good one. Once you have it though - milk it!

Troy

By: David

David — Tue, 17 Apr 2007 13:56:39 +0000

Hi…

Good article.

Would you insert The Unique Selling Proposition (USP)into your joint venture letters?

Thank you.

Have a good day.

Dave

By: annette

annette — Tue, 17 Apr 2007 13:08:00 +0000

Nothing seams to come to mind
everything is Still a blurr I am still swirlling with the
tons I have accumulated to date… Thanks aka

By: Paul Stackpole

Paul Stackpole — Tue, 17 Apr 2007 13:02:09 +0000

Good ideas; different from what everyone else is publishing. This is not easy in a crowded field