Comments on: The Easy Way to Boost Sales by 163% http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html Business-Building Secrets for Growth-Obsessed Companies Fri, 21 Nov 2008 10:28:09 +0000 http://wordpress.org/?v=2.3.3 By: borrow website traffic http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-3196 borrow website traffic Fri, 23 May 2008 05:28:12 +0000 http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-3196 <strong>borrow website traffic...</strong> Bayton... borrow website traffic…

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]]> By: Los Angeles Dentist http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-2182 Los Angeles Dentist Thu, 03 Apr 2008 13:30:43 +0000 http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-2182 Great article. However, there's one caveat I would like to add regarding the Direct Mail Information Service survey you cited...  I'm always skeptical of what people SAY they do, versus what they actually do when it comes to actually pulling out their wallets to order. Nonetheless, some really good ideas.  Thanks! Great article.

However, there’s one caveat I would like to add regarding the Direct Mail Information Service survey you cited…  I’m always skeptical of what people SAY they do, versus what they actually do when it comes to actually pulling out their wallets to order.

Nonetheless, some really good ideas.  Thanks!

]]> By: Ernest Nicastro http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-2164 Ernest Nicastro Tue, 01 Apr 2008 18:37:39 +0000 http://www.makepeacetotalpackage.com/troy-white/the-easy-way-to-boost-sales-by-163-percent.html#comment-2164 Great article Troy!  Here's another unique attention-grabbing mailing idea from my own experiences. Here's the story. I had a meeting with a prospective client that went very well. He was going out of town for a week but told me to call him after that and we'd set up another meeting to move forward. A week went by and I called. He wasn't available so I left a voicemail. Another week went by and I didn't hear back. So I called again. Not available. I left another message. Same result as before. I tried email and more voice mail. This goes on for a couple of months. Then one day while surfing the web I happen upon a site that sells lifesize cardboard cutouts of celebrities. Voila! An idea hit me. I order up an Elvis.  I'll use "The King" to make sure I get a positive response from this guy.  When Elvis arrives I write up a letter, affix it to his right shoulder, package him up and ship him off to my elusive prospect. The letter began: "Dear Tom: As you know, I've contacted you a number of times over the last couple months. And the fact that I haven't heard back from you, quite frankly, has me 'All Shook Up.'" I went on to humorously -- and effectively -- use several other Elvis song titles and closed the letter by saying that when Tom engaged my firm's services he would soon hear his prospects and customers singing "I Want You, I Need You, I Love You." The day Elvis arrived in the building I got an email from Tom with the subject line of "You Got My Attention." We went on to do a lead-generation project worth several thousand dollars to me. More importantly, I was asked to write an article about this story for Deliver Magazine, published by the USPS (on my website at <a href="http://www.positiveresponse.com/elvis.pdf" rel="nofollow" target="_blank">http://www.positiveresponse.com/elvis.pdf</a>). And an inquiry from that article generated several thousand dollars of additional business. You can read that article at the link below. So to "The King" I say: Thank Yah, Thank Yah Vuhry Much! I enjoy your stuff.  Keep up the good work. Great article Troy!  Here’s another unique attention-grabbing mailing idea from my own experiences.

Here’s the story. I had a meeting with a prospective client that went very well. He was going out of town for a week but told me to call him after that and we’d set up another meeting to move forward.

A week went by and I called. He wasn’t available so I left a voicemail. Another week went by and I didn’t hear back. So I called again. Not available. I left another message. Same result as before. I tried email and more voice mail. This goes on for a couple of months. Then one day while surfing the web I happen upon a site that sells lifesize cardboard cutouts of celebrities. Voila! An idea hit me.

I order up an Elvis.  I’ll use "The King" to make sure I get a positive response from this guy.  When Elvis arrives I write up a letter, affix it to his right shoulder, package him up and ship him off to my elusive prospect.

The letter began: "Dear Tom: As you know, I’ve contacted you a number of times over the last couple months. And the fact that I haven’t heard back from you, quite frankly, has me ‘All Shook Up.’" I went on to humorously – and effectively – use several other Elvis song titles and closed the letter by saying that when Tom engaged my firm’s services he would soon hear his prospects and customers singing "I Want You, I Need You, I Love You."

The day Elvis arrived in the building I got an email from Tom with the subject line of "You Got My Attention." We went on to do a lead-generation project worth several thousand dollars to me. More importantly, I was asked to write an article about this story for Deliver Magazine, published by the USPS (on my website at http://www.positiveresponse.com/elvis.pdf). And an inquiry from that article generated several thousand dollars of additional business. You can read that article at the link below.

So to "The King" I say: Thank Yah, Thank Yah Vuhry Much!

I enjoy your stuff.  Keep up the good work.

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