Comments on: Frank talk about Selling Lobsters By The Boatload

By: The $36 Billion Dollar ‘Secret’ Mickey Mouse Loves To Share | Jan The Marketing Man

Thu, 07 Jan 2010 21:17:13 +0000

[...] high-priced, high-value products, services and experiences you could create.Remember the Million Dollar Lobster [1] story I have shared here [...]

By: Copy Tip 16: Must-Have Resource | DeanKennedy.com

Copy Tip 16: Must-Have Resource | DeanKennedy.com — Thu, 25 Dec 2008 02:39:32 +0000

[...] gold dust. If you can’t find at least 5 good ideas to use in your own business (here’s part 1, part 2 and part 3), then you’d better check if you have a [...]

By: kip

kip — Tue, 25 Nov 2008 16:57:50 +0000

We do hunting expeditions and video the kill and the custom skinning so why not. Good marketing idea. Anybody that’s spent 5 minutes looking at a menu to decide what wine goes with their rabbit knows that the little cut up bunny on their plate was happily hopping around until someone slit it’s throat. Everyone should see a slaughter at some point so they appreciate reality. If that bothers you go to China and see how they skin live puppies right next to your restaurant table. At least here we whack them or something first to take away a little of the pain.

By: Dean Kennedy

Dean Kennedy — Tue, 25 Nov 2008 09:45:51 +0000

Thanks for sharing this success story Troy! Can’t wait for your next instalment!

What a brilliant concept to completely differentiate themselves via the experience they provide — that has nothing to do with price and everything to do with premium value. It makes for a great story and positioning … and a 12,000% price premium — wow!

By: Alan

Alan — Mon, 24 Nov 2008 12:30:09 +0000

Slaughter house on video, hah… Sounds like a torture. That would make the 10 o’clock news, so maybe the publicity would be worth it, or just invite people to come and whack their own rabbit with a brick and give points for doing the best job.

The "lobster theory" and all its detais are excellent. It’s an example of thinking outside the ol’ box and for those willing & determined enough to try it, put their name on the line and not listen to the fearful who criticize or say jems such as "that’ll never work" (a great motivating statement from the dark ages) they deserve all the success their innovation creates.

This may work with growing crops too. Rent parts of the field. what about restaurants. Imagine the concept of renting out a table against it’s yield, or a barbers/ hair dressers chair to hair dressers: They get the chair and pay a % of the business they do.

(hey, I wonder if you could use the concept with the "oldest profession" too)…..

By: Katie Langston

Katie Langston — Sat, 22 Nov 2008 20:47:00 +0000

While I can’t say I’m yearning for my own personal lobster catch, I think the principles–especially about selling to the elite–were very well taken. Great work!

By: Marcelino Latorre

Marcelino Latorre — Sat, 22 Nov 2008 00:24:14 +0000

THIS WAS AWESOME, NICE JOB ON THE POST TROY!!

By: Steve

Steve — Fri, 21 Nov 2008 21:41:12 +0000

Eww. That’s disgusting- showing the rabbits eating and then being skinned. Normal people will not pay a dime for that opportunity. Maybe you should show the killing part or just skin em alive. That way all the weird-os will sign up for the thrill of the kill. Gross.

By: Helder

Helder — Fri, 21 Nov 2008 19:43:54 +0000

This sounds like a good idea. I wonder if this Video idea would work for our family operated slaughter house. We specialize in dressing out rabbits. Maybe show a video of the actual chosen rabbit in the its pen, then as it’s being moved into the slaughter building. I’m not sure I would show the actual killing part because that’s kind of shocking to some (or maybe it would be ok, its reality right?). Or we could skip that and go to the after part, skinning and cutting up and packaging and edit out the other stuff. You know, "from our field, to your table" would be the slogan/concept. We could show the actual rabbit the customer bought eating grass pellets in the beginning, ending up with the same rabbit all dressed out in the styrene box use for shipping. Anyway, this seems to fit right in with what you are saying. Thanks for the idea. Maybe we will try this first on youtube and see if people find it interesting to watch.