Posted by:
Troy White
November 28, 2008
Issue #556
Fellow Business-Builders,
You are going to love the rest of this success story!
If you haven’t read the first half, make sure you go back to last week’s article and go through the details.
Brendan Ready shared with me his brilliant strategy for selling a commodity type product for huge margins over his competitors.
Some of the things he covered in our last week’s article …
- Do what your competitors aren’t willing to do to open up new territories.
- Go where the real money is … and charge appropriately.
- Find areas that are not being served properly.
- Be creative in how you pay your team members – get them excited about how much they can make … and how much of a mini-celebrity you are making them.
- Charge very high premiums for a unique service and product that creates an unforgettable experience … one they can’t wait to share with their friends.
- Plus a lot more was covered … make sure you read it!
back to the interview …
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Posted by:
Troy White
November 21, 2008
Issue #551
Fellow Business-Builders,
You are going to love this success story!
I know I do … I’ve probably shared it with a thousand people by now.
Why?
Because it is packed with useful tips on how a relatively average, commodity-type business turned things around and now charges > 12,000% more than his competition.
The next best thing about this: Brendan Ready did this without buying 400 e-books, $1,500 home study programs, or attending thirty different $2,500 per person workshops.
Here is a guy who is well on track for a $1.5 million dollar a year business in his first year. I can see it tripling in size every year, if they can handle it.
Now, I am one for training through books, home study programs, and seminars. I invest $20,000+ per year in this … not to mention what I pay my coach and mastermind groups (more than my education investment). I would highly recommend you invest in your education too.
Even with Brendan’s success, he had never even heard of some of the strategies I shared with him. One of which is an easy extra million a year for him if he wants.
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Posted by:
Troy White
November 14, 2008
Issue #546
Fellow Business-Builders,
Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best?
Right now is when you need to be out there in front of your clients - showing them exactly why they should shop with you again.
This is on top of your efforts to attract new clients.
How To Maximize Your Results
This Holiday Season With 8 Easy Steps
1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “Holiday Packages” that are not available at any other time of the year.
Why?
Because they are looking for a deal. A deal they can’t find anywhere else - and it doesn’t mean the cheapest price either … it means the most attractive offer.
Do you have multiple products and services?
Have you created an inventory of your products and services?
Do it - right now … the results will amaze you.
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Posted by:
Troy White
November 7, 2008
Issue #541
Fellow Business-Builders,
A short and sweet one this week. I am out of town for a business conference and look forward to sharing my insights with you when I return.
Question for you …
Can you use long copy for selling soda?
Most people love to question the use of long copy.
"It’s not needed" … "No one will read all of that" … "You can do the same job without all the words," etc.
All untrue.
How do I know that?
Facts. Based on a hundred years of measurable, scientifically proven tests.
The results of the test? Long copy will always outperform short. A four page letter will outperform a two page. An eight page will outperform a four page … and so on.
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Posted by:
Troy White
October 31, 2008
Issue #536
Fellow Business-Builders,
Casino the Crusader … and a damn fine puppy
After two years of pestering and some on-paper commitments from them, we just got a new puppy for the girls 8th birthday. They have wanted a dog for soooo long (me too) … and I made sure we were all in agreement with how they would help, and the type of dog they would get.
(Note: this contains non-puppy content too … and some great marketing ideas learned in the process.)
Rather than opting for a purebred dog, we decided to rescue one.
And I was shocked at how many rescue companies there are in Calgary!
We have been watching all the rescue websites for the right time and the right dog. The night of October 1st, I decided to check out the Misty Creek Rescue Web page (http://www.mistycreekdogrescue.com).
When I read Casino’s story … I knew he was the right one for us.
From his blog (yes, they had a blog up for him!) …
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