Help! Ronald Reagan killed my response!
It was November, 1980.
We Americans had just suffered through four long years of Jimmy Carter’s “diminished expectations” … the 444-day hostage crisis in Iran … and double-digit inflation and interest rates.
We were fed up — and we were ready for a change.
So when Ronald Reagan — the first real conservative presidential candidate in decades — won the White House that November and the nation breathed a long-deserved sigh of relief, Clayton quickly became a growling grizzly to live with.
Why?
Because suddenly, promotions that had been mailing like gangbusters – pulling huge response rates – inexplicably TANKED.
Not only did his clients lose big bucks, Clayton feared he’d lost out on what would have been some healthy royalty checks in the months that followed.
Unfortunately, that wasn’t the only time response rates on proven winners suddenly cratered.
Years later, response plunged as much as 60% to 80% in the buildup to both Gulf wars and the invasion of Afghanistan … during the O.J. trial, the fall of the Berlin Wall and the anthrax scare … and in the aftermath of the Princess Diana tragedy and 9/11.
And through it all, we’ve discovered something that has made us a bundle ever since …
