URGENT Deadline: Midnight Tonight
Win six cool gifts to help make 2009
YOUR most profitable year ever!
Dear Business-Builder,
Wendy here today with a friendly reminder that you’ve got until tonight at midnight to enter Clayton’s contest.
There’s a ton of great prizes just waiting for you to claim – in fact, Clayton is practically giving the entire store away in a frenzy of generosity!
It’s really easy for you to win, but for your reference, here are Clayton’s rules:
I want you to help Clayton help more people.
It’s like a double-karma thing. You’ll help others by introducing them to The Total Package. And you’ll help me … by helping Clayton help them. How can you possibly lose on a deal like that?
The best part is, this won’t cost you a penny. In fact, I’ll even reciprocate – with up to six gifts I promise you’ll love (because they’ll make you money).
There’s three ways you can win …
1. Make a video about The Total Package: Put your webcam to good use. Or, if you prefer, create a PowerPoint, then use Camtasia to record it along with your narration.
Explain why any entrepreneur, business owner, marketing exec, copywriter or other consultant who doesn’t read The Total Package is certifiably insane.
Prove your point by showing – as specifically as possible – how an idea or article has saved you time … saved you effort … made you money.
Then, post your video on YouTube.com and also post the link to your video in our blog comments below.
I’ll reciprocate by sending you a free copy of Steal These Secrets, Volumes 1 and 2 just for posting your video …
Packed inside these two volumes are 25 of Clayton’s slam-dunk promotions – complete with red-hot headlines … compelling themes … and marketing strategies that worked like gangbusters to make his clients millions of dollars.
PLUS, you get a boatload of bonuses: Makepeace Under the Microscope … The Intelligence Briefing … an eye-opening "How I Do It" interview with Clayton … 206-Page Headline Swipe File … Swipe File Secrets of the Rich and Famous … and his Global MegaTrends E-mail Campaign swipe file – a whopping $718 value!
These response exploding volumes go for $394 in our online store, but they’re all yours, FREE – just for making a simple video.
And if yours is one of the two best, you’ll also get your choice of any product in our online store (Value: Up to $7,500).
2. Give the gift of The Total Package to everyone you know: I figure birds of a feather flock together. If direct response marketing is your thing, you probably know plenty of others in this game, too.
It would make me really, really happy if you’d take a few minutes to write a nice e-mail about how valuable The Total Package has been to you and include this sign-up link in your e-mail: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Then, open your contacts list and send your e-mail to everyone you think would benefit from the help we offer here. They’ll get four valuable reports just for joining us: 1) Why Your Advertising Never Makes Money … 2) The Eight Components of Irresistible Direct Response Offers … 3) How to Decide Where to Advertise and … 4) How to Write Killer Ads and Compelling Sales Copy.
(You should have received those reports when you subscribed to The Total Package. If by some chance you don’t have them, click this link to download the reports now.)
If you’ll post the text of your e-mail in the blog comments below, I’ll reciprocate by sending you a free copy of How to Challenge a Strong Control and Kick It To The Curb! …
Just pop this CD-ROM into your computer and watch over Clayton’s shoulder as he transforms four lukewarm promos into certified control-killers – and give you proven response-boosting techniques that’ll set a fire under your own promotions.
PLUS, you get the special bonus session – The 37 Most Valuable Marketing and Copywriting Lessons I’ve Ever Learned – a $99 value!
This 7 1/2 hours of video mentoring and the career-exploding bonus session sells for $346 in our online store, but they’re yours, FREE – and all you have to do is write an e-mail.
And if yours is one of the two best e-mails we see, you’ll also get your choice of any product in our online store.
3. Blog your brains out: Visit every home business, small business, entrepreneurial, copywriting and marketing blog on the Web and start or contribute to threads about how THEY can get great freebies by reading this issue. Tell your own story about how The Total Package has helped you – again, with as many specifics as you can.
Give us the link to your posts in our blog comments below and you’ll get a free copy of Double Your Profits in 12 Months or Less just for playing …
You’ll be able to instantly download this 234-page e-book which is jam-packed with practical, nitty-gritty tips, tricks and tactics – including 177 proven business-building secrets that have at least QUADRUPLED profits for my clients over the past 37 odd years.
PLUS, you’ll be showered with $227-worth of response-rocketing bonuses: Ad Writers Arsenal … Beat the Blank Page Blues … and 37 Proven Ways to Get Bigger Winners More Often.
You’d have to shell out $79 to get Double Your Profits and the bonuses from our online store, but they’re yours, FREE – in return for a quick blog post.
And if yours is judged to be one of the two most persuasive blog posts we see, you’ll also (you guessed it!) get your choice of any product in our online store.
Hint:
Give him all three of these gifts if you can.
That gives you three different free gifts just for trying — plus six chances to win the product of your choice from our online store!
And by doing so, you’ll help Clayton help thousands more people get their businesses, employees and families safely through these tough times.
Oh, one more thing: Martha just reminded me that she needs to know where to send your free gift. So this is what you need to do. When you submit your entry on The Total Package blog comments, shoot her a quick e-mail at care@makepeacetotalpackage.com Give her your full name, e-mail address, mailing address and the number of your Total Package blog comment post, and she’ll get your gift out to you as soon as possible.
But make sure you get your entries in before the deadline at MIDNIGHT TONIGHT! The big winners for each category will be announced on January 15th.
So what do you say? You in?
Sincerely,
General Manager
THE TOTAL PACKAGE
P.S. When I say you could win anything in our Online Store, I mean ANYTHING – including the complete video record of my Power Marketing Summit – list price: $7,500! This is really worth doing – we have products that will position your business for huge growth … ramp up your copywriting skills … have clients lined up around the block to hire you … and much more.
To check out what you’d pick if you win, click here and window shop your little heart out!
Looking for resources related to this article? Try some of these.
Looking for more of Clayton's articles? Check these out.
Looking for past issues of The Total Package? Click here for our archives.
121 Comments »
Join the Discussion!
Let us know what you think. Or ask us anything. Or offer your own sage advice.
The only rule: RESPECT THIS HOUSE! Postings that contain abusive language and/or personal attacks will be cheerfully VAPORIZED. One cross word and – POOF! – your well-thought-out post will be gone in a puff of smoke.
– Clayton
Comment by Susan Connors — December 22, 2008 @ 2:14 pm
Hi Clayton
Excellent idea - you are on!
Sue in Aus
http://www.marketingforlife.com.au
Comment by Bill — December 22, 2008 @ 2:41 pm
Yes, Virginia (and Pennsylvania, and Colorado, and,…, well, you get the point, don’t you?) there IS a Santa Claus, and his “day name” is Clayton!!!
As I blow the dust off my digital video recorder, I wish you all a VERY MERRY CHRISTMAS!!!
Comment by Adam — December 22, 2008 @ 4:35 pm
Hey Clayton and everyone else, HAPPY CHRISTMAS and have a SPECTACULAR 2009.
Anyways, here’s the e-mail about the Total Package I wrote to 38 of my friends, colleagues, clients…
——————————–
Hi Everyone,
Look, Santa has come a few days early this year. The big guy, AKA Clayton Makepeace, has agreed to give all of you guys a FR*EE subscription to his dynamite online newsletter, The Total Package. I’m sending you all this email with the link to the sign-up page for your convenience.
Just click on it and go sign up. It’ll easily be the most profitable few moments you’ll ever spend. To my clients reading this, it’s fair to say that what I’ve learned from “Santa Makepeace” has already put gobs of moolah in your bank account through his insanely brilliant copywriting ideas, tips, tricks and techniques.
A lot of the packages you guys have gotten from me have been heavily influenced by Clayton’s teachings. So please guys and gals, give a little back to Clayton and his team by signing up for his rip-roaring newsletter.
And for friends and colleagues reading this, what I’ve written above should give you enough incentive to get involved with Clayton. Wanna make money, boost your skills and land plum new assignments?
Well, you know what to do guys. Jump over to:
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
You’ll be blown away by the content. Do it NOW and Clayton will send you at least 4 very valuable FR*EE gifts to download in just minutes.
All the best guys and Gals,
Adam
Comment by Frank O'Leary — December 22, 2008 @ 5:01 pm
Now all us TP readers know who’s REALLY ‘certifiably insane’ … it’s CLAYTON. Noooobody else is this generous !
What a great Christmas present. What a great idea. (What great marketing.)
Thanks, Clayton. Merry Christmas to you and Wendy, and all the folks at TP and ResponseInk.
(Clayton, did you do a stint with Dudley Moore at that institution featured in the 1990 movie “Crazy People”? Hilarious movie about advertising. Some of Dudley’s nuttiness must have rubbed off on you.)
Pingback by All I Want for the Holidays … | The Total Package — December 22, 2008 @ 6:13 pm
[...] unknown wrote an interesting post today onHere’s a quick excerptAs I blow the dust off my digital video recorder, I wish you all a VERY MERRY CHRISTMAS!!! Comment by Frank O’Leary — December 22, 2008 @ 5:01 pm. Now all us TP readers know who’s REALLY ‘certifiably insane’ … it’s CLAYTON. … [...]
Comment by Greg Thompson — December 22, 2008 @ 6:26 pm
Hi Clayton,
I’ve posted a video for you here:
http://www.youtube.com/watch?v=dDvYFW1pPNc
And I’ve also included a link on the YouTube page to your holiday signup page. (Sorry, no friends to email who don’t already know about you, so I did this instead)
I’ve profited over $200,000 from seeing your Summit videos and reading your articles. I’ve also been on your teleconferences before where you personally answered my questions and think you’re a really nice guy to boot, which is kindof a rare thing in the marketing world. There are a lot of jerks out there who sound great in their newsletters but you wouldn’t wanna meet ‘em. But Clayton, you really are who you are in your newsletters and I appreciate that.
I’ll still be using the stuff I learned from you when starting my next business here in the next 2 months.
The video explains all.
Thank you,
Greg
Comment by Sean Donahoe — December 22, 2008 @ 6:32 pm
“Who wants to be a firetruck?” (my favorite quote from that movie…
Clayton, as always a fantastic post and a great marketing idea to thank you for all these marketing articles you have provided to the Total Package reader base.
Just wanted to say a big “Merry Christmas” to you and the TP crew and see you in the new year.
Regards
Sean Donahoe
The Manic Marketer
Comment by Kevin Puls — December 22, 2008 @ 7:27 pm
Second Thing. (This was sent to my life insurance agent who already subscribes to Early to Rise):
Hello, & Happy Holidays!
I wanted to send you this link to a great resource that I have been subscribed to for a little over a year. I know that you, Rob, are signed up for the Early to Rise newsletter.
This one deals with marketing and direct response marketing, and since you are in the insurance biz, you could always stand to learn some more- Enjoy!
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Best,
-K
http://www.for-the-troops.com/shop/
P.S. By the Way, Clayton is a regular contributor to ETR.
Comment by Mark Dresner — December 22, 2008 @ 9:35 pm
Here’s my referral email….
Dear Friends,
I’d like to give you a very special gift.
And I’m very excited about this gift because it’s something you’ll treasure each day of the New Year. In fact, my gift so useful and valuable I know you’ll even want to re-gift it to others.
Sounds nutty, I know - so let me explain.
About two years ago I stumbled upon a unique business resource on the Web. Though calling this resource a “resource†really doesn’t do it justice – it’s really much, much more.
What would you call something that combines:
· Team of expert mentors,
· Archive of proven marketing tactics and strategies and
· Daily stream of latest field-tested business ideas.
I think “The Total Package†sums it up nicely.
Wanna know the best part? It’s all absolutely free. No kidding.
Every day I get a new and fresh “lesson†sent directly to my email box. Of course I can also search the entire archive of past lessons whenever I want. Topics range from copywriting tips and techniques to powerful direct marketing strategies to new and profitable business models.
Okay, I’ve kept you waiting long enough.
My secret resource really is called the “The Total Packageâ€. It’s a combination newsletter/blog/archive/community created by World-class copywriter, marketer and businessman Clayton Makepeace and his talented team.
You can subscribe by signing up at the link below. http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
But there’s more. You’ll also get a boatload of special holiday gifts from Clayton just for signing up for The Total Package. Imagine that.
Well, there you have it, a really useful and special gift from me to you. And as I mention earlier this is something I hope you’ll pass along to others. It’s THAT good.
Best regards,
Mark Dresner
P.S. Let me know when you get your first “Aha moment†from Clayton Makepeace and The Total Package. My guess is it won’t take very long!
Comment by Pavel Davydov — December 22, 2008 @ 10:39 pm
Well, this offer is truly something special. Clayton rules)
I’m taking the 2nd option. I’m the direct-response copywriter in Russia (and “the” is quite justified as I was the first one who introduced copywriters over there to the DIRECT RESPONSE))…
…so the text below is a translation from Russian — from the Email that I sent to the VIP list of my customers and clients.
——-
“Hello,
The New Year is coming. People are receiving gifts (the smartest actually OFFERING them)…
…So how can I stay aside?
Especially when it comes to my VIP clients and customers.
Thank you all, for being and remaining. It’s the best proof that what I do for you does work.
The gift I want to offer you is quite special.
It’s the ezine of Clayton Makepeace — probably “the most expensive” Western copywriter.
In fact — it’s a true “direct-response electronic magazine”. Apart from Clayton himself, there are about a dozen of other copywriters and marketers contrubuting. And it is issued every single day (except weekends).
If you’re scared of reading so many Emails — no need to worry. Look for those that say “The Week In Review”. There is a weekly overview of all new articles.
And the best part: as a gift for subscribing there, you’ll receive four PDFs on different direct-response advertising matters. And I do recommend to get them.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Personally I’ll have a gift just for making this recommendation) But it’s absolutely sincere — otherwise I wouldn’t recommend it.
So do check this out… and I’m not saying bye this year)
Pavel”
——-
Comment by Karen P — December 23, 2008 @ 12:45 am
Some beginning copywriters start down the path to direct mail copywriting because they bought the hype … just “write a simple letter like this one,” and your bank accounts will fill up with tens of thousands of dollars per deposit. And then we try writing one of “those letters.” That’s when the shock hits: the learning curve suddenly swings for the skies. If it weren’t for sheer desperation (and the current ZERO bank balance), we’d go back to college or get a ‘real’ job. And then, in the nick of time, we come across an amazing e-zine chock full of tips and training, all for free. Such a site is Clayton Makepeace’s The Total Package. I’ve been stuck on more than one AWAI assignment, and it seems that just when I need it, a link to The Total Package will show up in my email in-bin. Sure enough, the post invariably contains a secret or a key that unlocks my problem. One in particular was an article bemoaning pseudo-, or faux-benefits, you know, where we take features and reword them to sound like benefits. I want you to know that his advice was a big help, but I also want you to know that his style of writing is terrific, so I’ve pasted here a tiny chunk of the post, which was entitled “Are Faux Benefits Killing Your Copy”:
“Apply my patented “forehead slap” test to each … headline and you’ll see what I mean.
* Have you EVER jumped out of a warm bed to holler, “I gotta flush some deadly toxins out of my colon!”
“No? Me neither! …While “flushing toxins out of my colon” is nowhere near the top of my personal “to do” list, I WOULD prefer not to be constipated, or plagued with uncontrollable diarrhea, or have to poop in a bag for the rest of my life, or die from colon cancer.”
I strongly encourage you to take advantage of the great–FREE–information at The Total Package, and add yourselves to his mailing list. Here’s the link again: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html. It might just help you nail that learning curve.
Oh, and by the way, Clayton will give you 4 bonus e-books when you sign on.
Wishing each of you the best holiday season ever,
Karen Patry
PS to Clayton: Do you have room for any more copy-cubs??
Pingback by Big Marketing For You » Blog Archive » All I Want for the Holidays … | The Total Package — December 23, 2008 @ 3:38 am
[...] unknown wrote an interesting post today onAll I Want for the Holidays â?¦ | The Total PackageHere’s a quick excerptExplain why any entrepreneur, business owner, marketing exec, copywriter or other consultant who doesn’t read The Total Package is certifiably insane. Prove your point by showing – as specifically as possible – how an idea or article … [...]
Comment by Julius James — December 23, 2008 @ 4:33 am
Hi Mr. Makepeace. Here’s a video I made and posted to youtube. Thanks for all of your great information.
http://www.youtube.com/watch?v=fDFntEWTuQ4
Comment by Julius James — December 23, 2008 @ 4:46 am
Your stuff is so good I’ve made everyon in Stephen Dean’s blog community aware.
http://www.stephensblog.com/the-argument-between-my-sister-and-i-required-mediation/comment-page-1/#comment-138
Comment by Chu D. Obii — December 23, 2008 @ 5:41 am
Clayton, thank you for such a wonderful 2 months of great information which I have been so blessed with since October. I know I would be staying connected to the TP for a very long time. I would send the videos, emails and more as my special thank you gift to you.
Actually, if I had got this idea earlier I would have put out video on YouTube on your behalf for FREE, because you’ve been a blessing. However, the FREE gifts you are offering as so-ooo enticing, that I MUST have them. I would make the videos and write the emails at ONCE!! You hear from me shortly.
[May I also use this opportunity to wish you, Wendy and all the wonderful workers and helpers at Total Package a Merry Christmas and a super properous New Year 2009!!!!!
Comment by Chu D. Obii — December 23, 2008 @ 6:56 am
Dear mastermind,
Its been a wonderful year for me, and you have been a key contributor
to the sparkle I have enjoyed this year, and I’ll like to say thank you!
The Year 2009
I believe the New Year will be beautiful and super prosperous for my business.
I can say this mainly because of the advanced marketing knowledge I have
acquired this year on how to prosper in any market or economic circumstance –
even in this recession. I am grateful for what I have learned from one exceptional
marketing mentor and coach named Clayton Makepeace of the Total Package.
I have learned a whole lot from Clayton, for FREE – believe it or not. And I
believe, if you run your own business or are planning on starting one up you to
would benefit greatly (as I have) from this guy by subscribing to his
newsletter – The Total Package.
I am not being paid to endorse Clayton’s Total Package, however I believe you
will benefit greatly from this resource, and if you come across any resource that
would be of benefit to me as well, you would be compelled to reciprocate and
inform me as well. Click here to subscribe to the Total Package Today, and prepare
for your prosperous 2009!
Wishing you a Merry Christmas and a Super Prosperous New Year!!
Warmest regards,
Chu D. Obii
Comment by Chu D. Obii — December 23, 2008 @ 6:57 am
I sent the email post above to my mastermind group…
Pingback by Whats up with My wife in bed with Clayton Makepeace the secrets | tecacentre.net worldiwde community — December 23, 2008 @ 7:01 am
[...] clayton makepeace wishlist 2008 christmas [...]
Comment by Linda Byam — December 23, 2008 @ 10:49 am
Clayton, Wendy, Martha and all:
Sometimes simple words say it best. Thank you all for the the wisdom, the humor, the insight and the good counsel you provide so generously. You add a profitable - and fun! - factor to every week.
I wish all of you a Merry Christmas, a Happy New Year and a year filled with health, happiness and hope.
Best to you,
Linda Byam
Comment by Chu D. Obii — December 23, 2008 @ 12:47 pm
Hello Clayton, here are my blog posts..
http://blog.myspace.com/index.cfm?fuseaction=blog&pop=1&ping=1
http://www.guardian.co.uk/business/2008/dec/23/economicgrowth-recession?commentpage=1&commentposted=1
Comment by Julius — December 23, 2008 @ 1:09 pm
I first heard the name Clayton Makepeace when
reading bencivenga’s bullets a short while
ago.
If you don’t know what that is, it’s a
newsletter written by the titan of all
copywriters Gary Bencivenga. An honorable
mention for Mr. Makepeace by this legend
piqued my interest.
I came across this name again today when
reading a sales letter for Daniel Levis’s
2008 masters of copywriting 2008 course.
I decided I have to check this dude out.
It turns out he rakes in $650,000USD a
month in royaltees and fees.
He’s arguably the highest paid copywriter
in America.
I downloaded an interview that Levis
makes available and I’m glad I did.
In this interview Makepeace describes
How to instantly increase productivity in
writing. Here’s the jist of it:
Every writer has a creative and an
analytical side. You can only be analytical
for so long in a given day. Once your
analytical gas runs out, just switch to your
creative side.
For example, if you’ve spent 4 hours in
research and feel mentally spent, rather
than calling it a day, you can get several
hours of creative writing in if you drop
the research and spend some time writing
headlines or something.
There are so many other profound strategies
that have been honed over Mr. Makepeace’s
30 year career, which he shares in this
interview.
One is the most common and the most diabolical
mistake that every freelance copywriter makes.
Everyone swares this one thing is key to
success, but, the exact opposite is true.
Find out what it is on page 19 of this
PDF.
I’ve been working on a sales letter for months
now. It’s perfect. At least that’s what I
thought.
After reading this entire interview, I decided
to analyze my this letter with the Makepeace eye.
I instantly realized this letter sucks. I’m not
going to spend a dollar getting it out to my
target audience as is.
I’m going to rework the whole thing starting tommorow.
From this article I made I way to
makepeacetotalpackage.com and instantly did
this…
http://www.youtube.com/watch?v=4pXfHLUlZf4
Are you kidding me? There are nearly
600 articles written by Mr.
Makepeace himself on his blog.
They’re available to everyone.
I’m going to read every last word on that
website. If you haven’t been yet, you need to go.
Julius James.
Comment by Allen W — December 23, 2008 @ 2:33 pm
Hey ,
I know you are interested in improving your copy and copy writing skills.
You and I both know there are a ton of wannabee’s out there professing to be experts who haven’t done sh*t. Except for proclaim themselves the second coming of Claude Hopkins… As we both know, at first it’s hard to tell the real deal from the bozo.
I found a real deal. You really should subscribe to Clayton Makepeace’s ezine. He completely over-delivers, and like the late great Gary Halbert, he wants to make sure you understand the inside stuff. He does not charge for his ezine. And it’s not a “pitch fest” with every email trying to get you to buy into the latest “guru” marketing scheme. He’s not like that yet, and if he does get like that, I’ll unsubscribe in a heart beat.
Instead of constantly trying to pitch the next JV deal, Clayton and his group of excellent writers seem to be in a contest to out do each other in providing the most useful and actionable information. Now of course Clayton does not do this for nothing. He does have copy writing products for sale.
I bought some of Clayton’s stuff and it’s really, really good. Expensive, but really, really good and worth the price. Let’s face it, you can get a $29 ebook on improving your copy from some bozo that’s all re-hash stuff, or you can get better information for free from Clayton.
He also has several blogs going and he even answers posts to the blog!
Speaking of $29 ebooks. I think you need to go right now to http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
and subscribe. It costs not even a penny, and you get 4 free reports just for subscribing.
FREE reports: 1) Why Your Advertising Never Makes Money … 2) The Eight Components of Irresistible Offers … 3) How to Decide Where to Advertise and … 4) How to Write Killer Ads and Compelling Sales Copy.
You can’t lose. And if you decide to take my advice and subscribe, you will be thanking me. And you and I can also discuss the concepts and ideas in the zine. Oh yeah, one last thing. There is a ton of information and his zine comes out every day. All the back issues are archived and still alive for discussion.
Sincerely,
Allen
Comment by Mike Humphreys — December 24, 2008 @ 1:53 am
Clayton,
I love what you’re trying to do for other copywriters and want to do my part to help. I sent an email out to one of my email lists of 100+ copywriters. Here’s the email that was sent out.
Happy holidays to you and the rest of the Total Package staff. Keep up the great work in 2009 and beyond!
Take care,
Mike Humphreys
Hello {!firstname_fix},
It’s Michael Humphreys from the Copywriters Recession-Proof Roundtable. If your copywriting business struggled or did poorly in 2008, then this may be one of the most important emails you will ever get from me.
Please note that in this email I don’t have anything to sell you. I’m contacting you purely out of holiday good-will and wanting to see you succeed even more as a professional copywriter. In fact, in just a moment I’m going to share a few online resources that should be of great use to you and are 100% completely fr*ee.
It’s almost the end of 2008. Many of us will take a few minutes and reflect back over the past 12 months. What goals did we achieve? What goals are we still working on reaching?
For me, 2008 was one of my best years ever. I became a dad for the second time. I had my first home-run piece for a client that produced over 6 figures in a month for them. I even ghostwrote for one of the biggest named copywriters in the industry.
The amazing part is my copywriting business more than doubled in sales even though I could only work part-time for 5 months mid-year. That was due to my wife being in a major car accident right before the birth of our son Gregory in May. Fortunately, my son was born fine and my wife has made a full health recovery.
Now, I hate to sound like I’m bragging because I’m really not. Despite my respective accomplishments, I’m actually a pretty down-to-earth guy.
How did I create more success in 2008?
Well, I believe it’s a three-part answer.
First, you need to take ACTION. Without taking action, even the best ideas will never be launched. Without taking action, your marketing and networking efforts can’t attract the copywriting clients that you deserve.
Second, you need a PLAN. You need to know what direction you want to take your business. How are you going to market your copywriting business? Are you just winging it? Or are you using a proven marketing plan?
Third, you need to working on refining and improving your COPYWRITING SKILLS.
Now you can grab a bunch of old ads online and try studying them. You can find out who might be the hottest online copywriters right now and swipe their sales letters to study.
Or you can study the most successful copywriter in the industry.
That’s the route that I chose to go: Studying the best. Now for the longest time, I didn’t reveal this resource that I constantly studied. I felt like it gave me a real competitive edge. I was able to keep bumping my rates up every month and my client load never slowed down. The raving client feedback kept flowing in.
I kept spending every spare moment studying this copywriter’s work. And his track record over the last 25 years is simply amazing.
His name is Clayton Makepeace and quite simply, I’ve become one of his biggest fans.
Clayton started a website a few years ago that has become a virtual priceless resource for copywriters. At first, Clayton wrote every article on the site… literally hundreds of fr*ee articles on how to write better sales copy. Eventually, he brought in other guest authors.
That’s how I discovered other great copywriters like Doug D’Anna… Carline Anglade-Cole… Bob Hutchinson and many others. A-List copywriters who were also eager to share some of their tricks of the trade.
Here’s my holiday wish for you: Check out Clayton’s site at http://www.makepeacetotalpackage.com
That’s a direct, non-affiliate link. I’m recommending this resource because I believe it will help you succeed even more.
Take some time to read some of the past articles by Clayton and the other authors. If this site were owned by most internet marketers, they’d charge $500 or more per month for access and yet Clayton makes it available for fr*ee.
Here are a few of my favorite articles and resources on Clayton’s site to get you started.
Over 20 different ways to write powerful bullets
http://www.makepeacetotalpackage.com/clayton-makepeace/happy-holidays.html
How to close the deal with prospective clients
http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-close-the-deal-2.html
The 3 Unforgivable sins that copywriters make with their body copy
http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-navigate-the-body-copy-minefield-without-getting-blown-to-smithereens.html
Here’s hoping 2009 is your best year ever.
Happy Holidays,
Mike Humphreys
Comment by Idris Arkette — December 24, 2008 @ 3:33 am
“Set Your Brain To Sponge Mode And Soak Up Money Making Ideas,
Strategies And Tactics From The Billion Dollar Man…
For Free”
Guys,
This man has built a mammoth library of over 500 issues of
his newsletter.
I like to call it super letter.
It’s mad amounts of information on that baby.
He calls it “The Total Package”
When you click the link below you’ll get to
download 4 of his reports right away.
Then you’ll need to go down to makepeacetotalpackage.com
and soak up all the info there.
The letter I wrote which I sent to the offline companies
I leared how from that super letter site.
Check it out.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Comment by Lisa Marie — December 24, 2008 @ 3:36 am
And since you are obviously a quality individual … since I am NOT an easy guy to buy presents for … and especially since my mission here is to make your life easier; not harder … I’m going to solve your problem for you.
Comment by Alex — December 24, 2008 @ 5:10 am
This is one of my first, if not fist comment.
What a offer! It made me to get involved
I’ve been your subscriber for few months and not only that I still keep reading/listening to you guys but I am also studying how you have craft the text of your every web page.
In fact, my wife is meant to start getting involved and help me with copy writing. Try to guess from who she is learning copy writing
English language is not my mother language as for her is, another reason why I do not write so many comments.
Sure, I will take action and create video, send e-mail and make blog post. Gifts that are given are worth much more than time one needs.
Thank you for this great opportunity!
Comment by James Palmer — December 24, 2008 @ 8:40 am
You’re on, Clayton,
Here’s the text of an email going out to my list:
I hope everyone is enjoying a festive and happy holiday season. I just wanted to pop in real quick and tell you about a great free copywriting resource you can use right now to start learning the secrets of effective copywriting and marketing.
See, when I was just starting to learn about copywriting, I scrounged around for every resource I could find, and this was one of the firstBand still the bestBI=ve found.
It=s called The Total Package, a website by super copywriter extraordinaire Clayton Makepeace. Every day it comes to you jam packed with copywriting and marketing wisdom.
Clayton and his small army of major league business gurus, including Daniel Levis, Troy White, Michael Masterson, Bob Bly, and many more, bring you proven, tried-and-true methods for creating bigger winners more often. Not only that, but I=ve learned so much about writing just from reading Clayton=s writing. His style is infectious and makes you want to read his messages all the way to the end. He is truly one of the greats, and you can learn everything you need to know to become a successful, A-level copywriter, create your own info product business, or market your current products and services more effectively.
So do yourself a humongous holiday favor and sign up for The Total Package today. When you do, you’ll get four of Clayton’s best business-boosting reports absolutely free. So what are you waiting for? Click this link to sign up now: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
You’ll be on your way to bigger winners more often in 2009.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Happy Holidays,
James Palmer
Comment by Kevin Puls — December 24, 2008 @ 9:45 am
OK, so I posted my e-mail I sent to my life insurance agent (Comment # 7). So, now, here is my comment I left on Yanik Silver’s blog:
http://www.internetlifestyle.com/blog/?p=426#comment-4916
Best,
-K
http://www.for-the-troops.com/shop/
10% of after-tax proceeds goes to military charities!
Comment by Susan — December 24, 2008 @ 4:28 pm
Cool, marketing Clayton. And a great Christmas pressie for your readers. Can’t see the red suit and whiskers but I’m sure you’re wearing them as I write this.
Decided on a little, understated blog post. Hope it brings you some readers. As well as raising my street cred for learning from the likes of you, of course! lol
http://www.sansmoneysecret.com/index.php/Sans-Money-Secret/copywriting-tips/christmas-copywriting
Best wishes to you and those you love. Have a wonderful holiday time.
Susan
Comment by Dean Kennedy — December 24, 2008 @ 9:49 pm
I’ve created a blog post about TTP asa Christmas gift resource for my blog readers … (http://www.deankennedy.com/blog/copy-tip-16-must-have-resource/) — video promo and email out tomorrow, after Christmas Day!
I pointed out what’s obvious to me after reading TTP for the last two years …
“If you were a business owner, and you could marry a website, this would be THE ONE!”
Comment by Tim and Jen — December 26, 2008 @ 10:33 pm
Hi
We intended to write just a quick message & email it to you, to wish you a merry Christmas for 2008 and happy holidays also to let you know we are doing well. BUT it turned out too much news so we broke it into a few videos and posts as well as the below.
We just had to let you know a few new exciting action video blog posts are ready including our boxing day event at http://tecacentre.net/wpress
As you may know tecacentre.net is all about helping you, just like the person we are referring you to, who is Clayton Makepeace. He CAN really HELP YOU in making a better life for yourself with the MONEY you make from implementing his strategies.
Check out a short video about Clayton. http://au.youtube.com/watch?v=orVAlINRmU8
or
a longer video and post about Clayton and the team.
http://tecacentre.net/wpress/whats-up-with-my-wife-in-bed-with-clayton-makepeace/
OR read on for the full story in the original intended email below.
http://ausis.info/wordpress/Merry-Christmas-Clayton-Makepeace-you-are-TOPS/
NOTE IF YOUR READING THIS ON OUR AUSIS.INFO BLOG YOUR ALREADY HERE.
Either way please don’t miss out on your total package experience by signing up FREE at
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Financial crisis WARNING YOUR JOB DEPENDS ON IT.
What does this stock market crash and financial crisis stuff have to do with me I hear you say.
Well Tim and I have been nose to the grindstone this past year coming up with ways to help YOU in these tough times. We put up 20 websites Tim has MADE and developed some great software and courses which are for sale at our sites. We have been studying with Stompernet, Clayton Makepeace and other marketing Gurus to help not only help our business but your business and your personal relationships as well, to help survive these tough times.
We know it is the holiday season but we also know you would have to have rocks in your head not to invest in your future especially in these wildly troubling times.
Experts have said this instable climate could go on for many years maybe 2, 4 or EVEN 10 YEARS or more, causing countless job losses and business closures. At this point most experts are saying the traditional business including BIG business will NOT survive in EXACTLY the same way as the dinosaurs became extinct. This EXACT type of climate change is what experts believe caused the extinction not being able to adapt just like MANY BUSINESSES REFUSE TO CHANGE Starbucks is only one example of this.
EVERY BUSINESS IS BEING AFFECTED..! Some of the HARDEST HIT business types are non essential products or services, home shopping, luxuries, amongst the many others.
SO HOW CAN WE HELP YOU? If you haven’t already heard about a really useful newsletter called the Total Package, or maybe you have and just have not yet subscribed to it, let me share it with you some. Several things have happened to us this year, but mostly this year has been a very positive wake up call for us, to which The Total Package has played a major role in.
It has opened our eyes wider to the many wonders of writing & copyrighting that we have been simply overlooking due to not knowing how valuable it is in our business, based on what we felt was invalid. Which made us wonder how much of the same you have done and as a result been MISSING OUT ON. Take for example long copy, nearly everyone I know either does not know what it is or, like we used to, thinks it has no place in advertising for their businesses.
BECAUSE PEOPLE WON’T READ IT. THOSE PEOPLE ARE WRONG your copy will be remembered. On Christmas eve 2008 I was out shopping and ran into a friend who had gotten our old adverts and the new one. She stated it was so much she took quite a while to read it all. In the past we did articles and more recently one is posted at ausis.info our latest specials.
This newsletter will not only tell you that line of thought is wrong but it actually has an issue that proves it. We have dramatically changed the way we look at both long & short copy advertising. But the Total Package has not only helped with our advertising, it has also worked well with the teachings from our other Gurus on the internet to greatly improve our sites & our articles, it has even had an effect on our videos.
We are much more confident now we know how to present ourselves as we are, people, potential clients and friends just like you. Each newsletter has either some new thing for us to look at, or a new perspective to inspect. Funny stories & anecdotes that actually help remember the lessons are also entertaining.
Clayton has been copyrighting for many years which is often brought up in a funny way in his copy. We have been subscribers for quite a while now but only the past year, have we really been studying with great anticipation. Even so we have learnt SO MUCH which your yet to see!
Your going to lose your job one day BUT… Did you ever think it would be like when 1000’s of Starbuck’s people LOST JOBS in 2008.
Don’t miss out YOU CAN ONLY BENEFIT from joining us by signing up at the link below.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Clayton has informed me that just for signing up you will receive 4 reports
1) Why Your Advertising Never Makes Money
2) The Eight Components of Irresistible Direct Response Offers
3) How to Decide Where to Advertise
4) How to Write Killer Ads and Compelling Sales Copy
If you know us, YOU will know, that we do not recommend things that are no good or do not work, & we are both recommending it for our own reasons. Just because Clayton told us he would be happy to accept our earnest recommendations to others and the heart felt thanks that we give him, as his Christmas present, ( and he is not an easy person to think up a gift for) was the icing on this cake. To start with the 4 reports are his gift to you, RIGHT NOW, so you can see what I mean by he is difficult to get gifts for, bit like us actually.
To help make the best for your next year onwards, head on over joining us and benefiting as Total Package subscribers, by signing up now. We hope to hear that you DID NOT MISS OUT, or sent this on to someone we don’t yet know that you do, who will benefit from its income producing wisdom & humour.
DON’T FOGRGET TO GO NOW TO:
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
AND Have a great holidays
Tim & Jen Short
from
tecacentre.net
We are Australian solutions providers.
IF YOU NEED HELP just drop a ticket in at our helpdesk.
or contact us in person below
BOX 3273 HELENVSALE TC
4212, QUEENSLAND, AUSTRALIA
PHONE 0418 479 768
P.S.
Have you checked out our latest Video adventures at
http://australiansolutions.blip.tv/#1620983
We have been so happy with Clayton we have left comments around the internet including posted at the following external links:
http://www.pajamamarket.com/pajama_market_small_busin/2008/05/pajama-market-1.html#comments
http://librarycopyright.net/wordpress/?p=180#respond
http://www.businessblogconsulting.com/2008/05/five-more-reasons-you-need-to-start-blogging-today#comment-816099
http://themarketingcaddy.com/must-read-recession-survival-secrets/
http://www.wealthydragon.com/blog/2008/11/19/recession-an-example-of-success/comment-page-1/#comment-1417
http://www.leebandoni.com/2008/11/28/affiliate-marketing-in-glasgow/
appears deleted http://legalblogwatch.typepad.com/legal_blog_watch/2008/01/are-cease-and-d.html#comments
Comment by Philip Wong — December 28, 2008 @ 11:21 am
Dear Clayton
Thank you for moving the free line again with your tantalizing treats for us. Here’s my swig with the email:-
—-
Dear Friends,
This holiday season’s got me a bit poetic and so I thought it would be appropriate to let you in on my secret source of copy as this season is the Season to be Happy.
It’s titled “Help Yourself to the Store of Copy†and here it goes:
When the weight of this year bears you down,
With little to show for and the hunger to drown,
There’s still one more chance to redeem what’s left,
As the Father of Copy won’t leave you bereft.
As birds of a feather flock together,
There’s only one place left to gather,
To pick clean the mind of this legend,
And plunder his goldmine like a brigand.
Just for walking in you’ll find,
“Why Your Advertising Never Makes Money,â€
Look some more and you will learn,
“How to Write Killer Ads and Compelling Sales Copy.â€
“The Eight Components of Irresistible Direct Response Offers,â€
Is kind of long but packs so much punch,
And “How to Decide Where to Advertise,â€
Is certainly very sage advice.
There’s a mountain to steal from his store,
If you linger around and browse some more,
Each week brings forth new seeds to grow,
Steadily coming forth in a row.
The store’s open to those who know,
Exactly where on the ‘net to go,
The Total Package awaits your turn,
Free for all to learn and earn.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Go Forth And Multiply…Your Wealth.
—-
Pingback by Copywriting God Goes Crazy, Offers Store For Peanuts « My Inner Diablog — December 30, 2008 @ 12:56 am
[...] those who are interested in helping themselves to his store. Go here to take advantage of it. Signing up helps as well, and FYI, I don’t get any moolah for this, [...]
Comment by Philip Wong — December 30, 2008 @ 1:02 am
Dear Clayton
And here’s my blog post about your mission.
—-
http://philipwong.wordpress.com/2008/12/30/copywriting-god-goes-crazy-offers-store-for-peanuts/
—-
I may have stuffed up on the trackback URL - please accept my apologies. Still new to blogging scene.
Happy 2009!
Comment by Martina Roters — December 30, 2008 @ 2:57 pm
Dear Clayton:
This is a copy from the post in our copywriter forum (in Germany):
Subject line: Warm recommendation in icy times (a valuable resource)
I am NOT sorry to disturb your little End-of-year hiatus (if you have one) because I have a late holiday “present†for some of you, if…
yes if this sounds familiar to you (I bet it does):
- You kissed your copywriting certificate,
- You jumped into the air when you landed your first copywriting client,
- Your self-confidence plummeted when you were confronted with the apparently so simple decision to hit the send button to get your first promo on the way to your client.
- You perhaps even coped with the devastating experience of having to hire your first damned lawyer to get good money for good work from bad clients.
And through all those times you searched the web for valuable resources (mostly for free, as you did not yet rake in those fabulous sums of money the copywriting course had promised.)
In the meantime, if you are like me, your most important NEW-YEAR-RITUAL has become to GET RID OF SUBSCRIPTIONS, as you have the very strong SUSPICION that your daily struggle with your inbox stands between you and your “really productive workâ€.
Now, here is my late little present:
Forget about most of those newsletters! There is one to keep – and your finger will itch in anticipation to doubleclick on the subject line – DAILY! Yep, I mean it: If you are not a complete moron – and I know you are definitely not – this single e-mail will make your day, because you will get one or several impulses for your daily work: whether you are writing a promo, a press release, even a book, whatever you are on.
Even the worst case (BAD RESPONSE) is provided for!
I swear: No longer wading through waves of newsletters for fear of missing a little gem of advice.
In one article, this famous copywriter and his guest bloggers offer you up to a dozen gems.
GET RID OF THIS FEELING THAT YOU ARE READING E-MAILS FOR AN EXCUSE, waiting for inspiration. The work will not get done on its own. But it will get easier with a sparkle of inspiration from these daily articles. You can count on it.
What’s the name of this wonder?
It’s Clayton Makepiece’s “The Total Package†(it’s free!)
Try it yourself. Just now there are welcome gifts for new subscribers, 4 special reports:
1) Why Your Advertising Never Makes Money
2) The 8 Components of Irresistible Direct Response Offers…
3) How to Decide Where to Advertise and …
4) How to Write Killer Ads and Compelling Sales Copy.
Just click this link: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
PS: Sorry for all those who are already subscribers!
Here my consolation gift: I will reveal my other favourite blog: Martin Avis’ “Kickstart Today”. (Not on copywriting but on IM and life in general. It’s good for your heart and soul).
Comment by Heidi — December 30, 2008 @ 10:32 pm
I really enjoy reading the tips and information you send-not just for the great information, but because of your great sense of humor. (Especially the one about the Harley ride)I literally can’t stop laughing sometimes!!
Just wanted to say thanks!!
Heidi
Comment by MAURICE LAROSE — December 31, 2008 @ 6:00 am
Dear Mr. Clayton,
I am soon joining a website called : Mr. Tom Kulzer,
CEO & FOUNDER
A WEBER COMMUNICATIONS IN
2865 S. Eagle Road # 338 Newtown, PA 18940
who gave me the opportunity to establish a website free until April 1st 2009 for JUST $197.00 and register my own website “LAREXIM.COM”
Can I trust this Organization ? As you know I have to set-up and layout the functions of my website and this takes time.
Please advise and oblige.
Happy New Year to all of you
MAURICE LAROSE
Comment by Steve Newdell — December 31, 2008 @ 2:44 pm
Good Day Friends, December 31′08
If you were up early and somewhat lucky you saw two articles offered on the same page by Yahoo. One is the 10 words we must never never use in 2009 according to a university. The other is the words or phrases we must never ever use while writing advertising. Never!
I suppose no matter what you write from now on “free†must be replaced by “gratisâ€
“no chargeâ€
“For nothingâ€
“Nyet, nada, zip, zippo, zero, not requiredâ€
“we require absolutely no moneyâ€
“Keep you wallet in your pocketâ€
Damn them all. If I’m offered a free look at a book I’m taking it and I don’t care if it means gratis or not!
And finally, the one phrase no one mentioned is given for your serious consideration here: (and I have seen every one of these, the first today in a beautifully done graphic full monitor frame ad on line)
For all your South West Florida Fishing Needs
For All you Septic System Needs (written by my boss’s wife who “studied marketing in college.†Hush, silence! Be Reverent!)
For all your spice needs
For all your painting needs
For all your plumbing needs
Your Cooking needs
Kitchen needs
Car repair
Yacht maintenance
Hurricane protection
Home security
Oh my G_d I’m going to go out of my mind! What has happened to imagination? Has most of the country turned into a band of blathering idiots with a 200 word vocabulary?
“(I know how to speak Amerikan therefore I know {all there is to know} about Advertising and Marketing. — and I know it don’t work!)”
Good tidings for 2009. Let the discussions continue, and THANKS TO YOU Mr. and Mrs. Makepeace, Daniel Levis, Gary Bencivenga, Carolyn Cole, Drayton Bird, Larry Chase, H. Gordon Lewis, David Deutsch, John Carlton, Troy White, Ken McCarthy, John Ford, and so many other generous gentlemen and ladies for a wonderful, useful and educational year. Thank you from all of your readers. I look forward to making this year the year I come out of the office and into the light.
Steve Newdell
Comment by Steve Newdell — December 31, 2008 @ 2:50 pm
Good Day Friends,
If you were up early and somewhat lucky you saw two articles offered on the same page by Yahoo. One is the 10 words we must never, never use in 2009 according to a university. The other is the words we must never ever use while writing advertising. Never!
I suppose no matter what you write from now on “free†must be replaced by “gratisâ€
“no chargeâ€
“For nothingâ€
“Nyet, nada, zip, zippo, zero, not requiredâ€
“we require absolutely no moneyâ€
“Keep you wallet in your pocketâ€
Ignore them all. If I’m offered a free look at a book I’m taking it and I don’t care if it means gratis or not!
And finally, the one phrase no one mentioned is given for your serious consideration here: (and I have seen ever one of these, the first today in a beautifully done graphic full monitor frame ad on line)
For all your South West Florida Fishing Needs
For All you Septic System Needs (written by my boss’s wife who “studied marketing in college.†Hush, silence! Be Reverent!)
For all your spice needs
For all your painting needs
For all your plumbing needs
Your Cooking needs
Kitchen needs
Car repair
Yacht maintenance
Hurricane protection
Home security
Oh my word I’m going to go out of my mind! What has happened to imagination? Has most of the country turned into a band of blathering idiots with a 200 word vocabulary?
As in: “I speak Amerikan therefore I know all there is to know about advertising and marketing, and I know it don’t work!â€
Good tidings for 2009. Let the discussions continue, and THANKS TO YOU Mr. and Mrs. Makepeace, Daniel Levis, Gary Bencivenga, Carolyn Cole, Drayton Bird, Larry Chase, H. Gordon Lewis, David Deutsch, John Carlton, Troy White, Ken McCarthy, John Ford, and so many other generous gentlemen and ladies for a wonderful, useful and educational year. Thank you from all of your readers. I look forward to making this year the year I come out of the office and into the light.
Steve Newdell
Comment by Ron Winsor — December 31, 2008 @ 5:44 pm
Hello Clayton,
This is a copy of the email I just sent to my whole email list. Thanks for all that you do.
Hello Everybody,
As most of you know we have a Marketing Business where we promote items on the internet through websites that we build ourselves. Normally I don’t give this kind of info to our friends. The reason is I don’t want you to think I am trying to sell you something. You guys know what that is like. I give it to our business partners.You know, I thought this is just to good of info to not let you in on this time.
You can use the info to help you with writing your eBay auctions or to sell things on Craigs List. This info is just the cat’s meow. This will help you get the attention that you want for your ads or auctions. You may be trying to write a book for all I know. It doesn’t make any difference. If you are writing anything THIS WILL HELP.
Plus this guy will give you four reports just for opting into his email list. This is just a start. You will have access to all the other reports as well. I know you think this is just another one of those things that when they get you to there list it will never stop right? Wrong!!
I ran across this guy the other day from another company that I trust. He is a fantastic copywriter and has been for more than 30 years.Clayton Makepeace is the mans name. The TOTAL PACKAGE is his game. When it comes to copywriting he is the best thing since sliced bread. Just click on this link http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html to see what I am talking about.
I am using his ideas and expertise in a new website I am doing now. I also am changing the copy or text in the existing websites that we have now. I can already see better results. I know this because of the number of pages that my visitors are looking at and how long they are staying on our site. Not to mention the conversion rate. This stuff really does work.
You have heard the saying “He has a way with words”. Well now, Clayton gives a whole new meaning to that phrase. Did I mention he is going to give you four FREE gifts just for opting into his list. The TOTAL PACKAGE is just what it says. He gives you info on how to write your headlines as well as the copy.Clayton is a straight shooter. He won’t try to sell you anything but is very generous at giving you things. Yea, he has things he can sell you but he doesn’t push it. He will just keep sending the TOTAL PACKAGE every day. You can opt out any time you wish. Clayton is really full of it, ideas that is. Go ahead and check him out. I don’t think you will be disappointed. That link again is http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html .
Sorry I got long winded
Later
Ron
Comment by Julius James — December 31, 2008 @ 11:16 pm
Mr. Makepeace,
“On Wednesday December 31st 2008 B.C. (before Clayton) I was a neophyte copywriter,but by Thursday January 1st 2009 I was a battle-scarred veteran with the savoir-faire of a top professional with 36 years of experienceâ€
How did I do that you ask. Simple. I read Double Your Profits in 12 Months or Less. Your book had me, a hairy-knuckled, stone-cold emotional cripple on the verge of tears at times with excitement. I too come from humble beginnings and now I know what life can be like.
Not since 2005, when I was first introduced to direct response marketing by Jay Abraham and Dan Kennedy have I been this excited. My arse is literally “lit up†right now with what I’ve learned. This is the best book on marketing I have ever read. And I’ve read many.
This book made me realize that in order to make it to the top, you have to be adept at every aspect of client acquisition. Not just writing solid copy. For example, you need to get more clients, sell more things to them and charge them more for each product. These are issues of marketing strategy. Double Your Profits in 12 Months or Less gives us all the tools to make these three things happen.
Now, for anyone else reading this, I should mention that I’m not being paid to say these things. Though I’d be lying if I said I wasn’t being compensated.
Mr. Makepeace has an offer on right now that you can’t refuse. I know because I myself couldn’t. If you go to http://www.makepeacetotalpackage.com/clayton-makepeace/all-i-want-for-the-holidays.html
You’ll find out how you too can acquire almost $800 worth of free life changing marketing information.
Without this information, you have no place being in this line of work. PERIOD.
Mr. Makepeace, you are the Kosher salt on my brisket.
Yours truly,
Julius James.
PS: I’ve reworked an entire promotion based on your advice and I’m going to send you specific results as soon as they are available. I’m expecting big things.
PPS: Have a wonderful 2009. I know I will.
PPPS: Visit http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
for even more free information.
Comment by Carlos Juez — January 1, 2009 @ 8:33 pm
Clayton, 3 words… You’re the best!!!
Here’s the email I sent:
Hey Everyone!!!
You all know that i don’t write very often (almost never)
sorry for that..
But this is a very special occasion…
First of all, merry Christmas to all of you… and talking about Christmas, i thought about it and I realized that this is the best gift I can “send†you..
Check it out:
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
i know some of you guys want to improve your businesses using marketing and advertising, specially direct response marketing and this website is the best place to find FREE direct response marketing and copywriting advise, directly from one of the best in the industry, Clayton Makepeace.
If you sign up on that page you’ll instantly receive 4 free reports written by Clayton himself, and I’m sure you’ll be able to ‘transform the information inside those reports into cash’ immediately..
Hope you enjoy them,
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Merry Christmas again,
Carlos
PS: go now, you can thank me later
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Comment by Robert Schwarztrauber — January 2, 2009 @ 4:53 am
Happy Holidays Clayton!
Thanks for all your gifts throughout the year!
I posted a video for you on Youtube explaining why folks would be NUTS not to be getting The Total Package.
Wishing you and all the folks at The Total Package
enormous success in 2009!
Here’s the link, enjoy!
http://www.youtube.com/watch?v=dRbkajrLkpk
Comment by Robert Schwarztrauber — January 3, 2009 @ 12:33 am
Clayton,
Here’s the email I sent out.
Subject Line: In your opinion, which will sell more?
Hey Guys,
If you could choose just one marketing advantage to add to your arsenal this year, would you choose: A. a sexy girl, or B. a Blog?
O.K., maybe that’s not fair. Need more information?
Check this out. Within minutes the correct answer will become clear. Just as the fresh clear water reveals itself from the old tap - after the rust of disuse is allowed to escape.
Clayton has the answer along with some bonus goodies for you. (Even if you chose the wrong answer!)
Go to: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Wishing you great success in 2009!
Bobby S
http://www.totalfitnessphotography.com
Wishing you great success as your ganf gets the word out!
Comment by Robert Schwarztrauber — January 3, 2009 @ 1:04 am
Clayton,
I urged my readers to join you when I wrote this blog post
at totalfitnessphotography.com:
Increase Your Income in 2009
January 2, 2009 by totalfitnessphotography
Just a short post today, as the new year begins, to remind everyone that it’s not enough to be great at taking pictures. I have no doubt that there are great photographers across the planet wondering where their next dollar will come from.
Great income comes from great marketing.
Here’s a new link to one of my best resources, Clayton Makepeace and his crew over at The Total Package.
Go here for great money making techniques that will send your income soaring. (I almost forgot to mention…it’s FREE!)
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Best Wishes!
Comment by Barb Johnson — January 3, 2009 @ 11:54 am
I sent this to 15 of my friends and family, people who are interested in marketing and writing copy.
Hello,
Here is a link to your future. This guy really knows marketing inside and out and you get absolutely FREE emails daily. The emails are always valuable and a big help.
He is also the most generous fellow in the field. So you will get four free reports with this.
Clayton makes it fun! Let me know what you think.
Barbara Johnson
Comment by Kathy — January 3, 2009 @ 10:41 pm
Hi, Clayton,
I love your contest idea–it’s terrific! I especially like the way you give players four options to choose from–1, 2, 3 or all 3 options–and everyone wins (you, me, and those I touch through telling them about The Total Package).
I’m in. Merry Christmas and Happy New Year1
Comment by Jesse Hull — January 4, 2009 @ 12:54 pm
Hi Clayton,
Hope my message resonates with all the other engineer entrepreneurs out there…
Here is my video:
http://www.youtube.com/watch?v=H7CqcM0nK24
Thank you for all your great content.
Happy New Year!
Jesse
Comment by Denis — January 5, 2009 @ 4:38 am
Sorry I couldn’t do a video, as I don’t have the hardware.
Text of email sent to friends, promoting The Total Package.
Hi ,
And thanks for thinking of us this Christmas.
Cute card!
We’re still in love with Tassie, and our old guesthouse.
I’m also re-inventing myself as a website architect, specialising in websites that actually make businesses money! (Now there’s a revolutionary thought!)
As part of my studies, I stumbled over what must be the best source of free material from a very successful marketer.
If you have a spare moment, have a look at http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
I’ve only used a couple of Clayton’s ideas in our business, but they’ve added significantly to our bottom line!
And there are literally hundreds of ideas in the archives he makes freely available. I’m busily compiling them into an organised “swipe” file that I can refer to as I prototype website for clients.
If you have no further interest in marketing, then I apologise. Just read our Christmas letters, attached, and know that I actually enjoyed our Amway days (even though nobody but Diamonds ever made any serious money!) The exposure to Advertising and Marketing skills got me off on a whole new (and profitable) career!
So Thanks, Evan. And all the best to Judy. She was a very special lady. Amway widows all were!
Warm regards,
Denis
http://www.bayviewguesthouse.com
PS. Have a look at our “Guide to Stanley” on the website. That stemmed from one of Clayton’s ideas.
The Guide has resulted in …
(1) People staying longer, when they realise just how much there is to see and do around the ridges, and …
(2) People returning for a second, longer stay as they couldn’t do it all first time round, and …
(3) Guests hang on the the hard copy we provide in every room and use it as a reference for their holiday snaps nights with friends.
And then the friends visit us too!
Comment by Trijo Jos — January 6, 2009 @ 9:52 am
Hey,
We indians are used to offline world and are really at rookie status online (online we just check our emails)… however, i have created a powerpoint telling my story of using makepeacetotalpackage tips and advice to accumalate Rs 10,00,00,000/- plus in just 15 days.
Have posted the video on youtube and you can find the same at http://in.youtube.com/watch?v=lZTBP7pldcY
Hope, it meets the minimum online standard.
Regards,
Trijo Jos
Comment by Trijo Jos — January 6, 2009 @ 10:17 am
Hey,
I really do want to confess before you… Do you remember, calling me the guy born with the golden spoon, because time and again i would keep performing at high levels in the office outperforming most of you and thereby grabbing a major hike in every performance appraisal.
I need to tell you, most of the ideas and strategies were robbed from the http://www.makepeacetotalpackage.com
Do you remember, the SQA team leader praising me for the wonderful script prepared which later pulled in more than 10,00,00,000 Rs in just 15 days (the secret to writing killer benefits that actually removed the resistance for reviving the policy was learned from clayton)
You wanted to know how people started immediately calling the contact centre in large numbers even though you had tried before so many times in so many ways. ( the secret was in creating value in calling the contact centre… stealed from claytons posts)
I bet you are wondering, how did i start a business in october’08 and by december’08 had more clients than i can handle.(Hey sam, visit makepeacetotalpackage.com and you’ll find out all the secrets that i used and you too can use them for being successful!.. And the best part it’s free)
Today, i want you to register at makepeacetotalpackage.com and change your life for the better (best).
I’m attaching a link below for you to sign up… And remember sameer, you cannot reach even half of what i achieved if you just keep reading… act on the information and i can promise - you’ll never fail - it’s experience talking.
Your’s truly
Joe
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Comment by Tian Yan — January 7, 2009 @ 11:16 am
Hi Clayton,
This is Tian Yan from Malaysia.
I genuinely found The Total Package to be an
excellent resource to me as a copywriter ever
since I stumbled into it a year ago.
So I shared the message below to all my subscribers.
Be Well and belated Happy New Year,
- Tian Yan
=====================================================
I have a gift for you…
A year ago, I discovered a treasure chest
online. I was researching for conversion
tactics to improve my sales, and accidently
stumbled upon this site — that many people
know nothing about.
I don’t blame you if you haven’t heard of it.
Most marketers don’t even dare to share it
because it makes their paid products look like
trash in comparison.
But the other reason why you probably have not
heard about this site is because the URL made
it difficult for it to get high rankings.
Which is really a shame, considering the whole
library of articles by top gun copywriters and free
interviews with some of the legends in the industry
available on the site.
Before I tell you more about this resource, let me
tell you something even more interesting…
I didn’t recommend you to go to this site just
because it has made me money and has every resource
available to help you thrive in these tough economic
times.
It’s also because I’m literally bribed to tell
you about it!
The man behind the site, Clayton Makepeace, a genius
copywriter… gifts every one of his readers a copy of
his best-selling products, just for recommending his site
to others.
Now, that’s ingenious.
And here’s why…
What Clayton has is a very good site to begin with.
But he knows that just because he has a good site,
doesn’t mean people are going to spend every minute
of their life telling others about it.
Does it cost much to incentivise others to spread
the word? Not much. Although he is giving out physical
products, the cost to manufacture them is a mere pittance
compared to the free advertising his site receives.
For a few dollars, he got every one of his loyal readers
to pay attention, make a video about him, recommend him
to other potential customers via email, and give him free
links on blog posts.
I challenge you to name me 1 advertising network that could
do all that. He doesn’t have to pay out affiliate commissions
either.
So if your website needs more traffic, and you do give out
solid content, get creative and make your own incentivised
campaign.
And if your website needs more sales, print out every article
in Clayton’s site and implement the techniques shared. I
have to warn you, with 600++ articles there, this will keep
you busy the whole year.
Now… go indulge in all the free copywriting/conversion
secrets at his site… and wish the man a Happy New Year
on my behalf.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Be Well,
- Tian Yan
Coming up in the next issue…
I’ll present you with more insights on Clayton’s
marketing move… but also warnings to some of the
long term damages you might inflict to your business
if you do this incorrectly.
Comment by Deb — January 7, 2009 @ 7:55 pm
Happy New Year!
Just when you thought the holiday gift-giving was over…there’s one more amazing gift I’d like you to have.
The gift of a Wealth of Words, from one of today’s great word (and marketing) wizards, Clayton Makepeace.
If you do your own writing for your business, I just know there are times you stare for hours at a blank page (or blank computer screen), searching for what you can say to get people to opt in, to buy, or to take some other form of action.
Or maybe you are wondering if you really understand your customers. Whether you have identified their needs and wants so that you are truly serving them through your business.
It never fails that when I am stuck in that vast idea void, I head on over to Clayton’s blog. Invariably he has written a post or had a guest blogger in who answers my question and gets me heading in the right direction. And not only moving forward again, but inspired. Smiling. Eager.
To say that all business owners should be reading the MakepeaceTotalPackage regularly is like saying that everyone should eat a good breakfast. We know we should do it. We have better results in our life when we do it. There is a lot of real data out there that supports our doing it. Facts. Personal stories.
But we are busy, distracted, drawn away from the truly important by the merely urgent.
Well, today is your day. Go check out this blog post right away - because for a few more days Clayton is giving away powerful information that can transform your business.
Just click on over and grab your gifts: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Go for the goodies, and stay for the very real, constant and long-term value you will receive.
And have a very, merry (and profitable) new year.
Deb
Comment by Dan Curriden — January 7, 2009 @ 11:18 pm
Hey Clayton,
Happy New Year! I sincerely appreciate the great content you continue to pump out, it’s been a big help. Hope this campaign attracts a bunch of new followers. So many people could benefit.
1. Posted the video on YouTube, it’s a Camtasia capture of how I’ve benefited and what I like best about the site:
http://www.youtube.com/watch?v=uBC7otPqFPc
2. Here’s the email I sent:
Subject: Cool Free Resource
Fellas,
First, Happy New Year! Time to get re-focused on our businesses! (Or was it just me that fell off the wagon over the holidays?)
I don’t remember, have I ever shared this site with you guys?
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
I was there today downloading a winner of a package by Jim Rutz, one I hadn’t been able to find elsewhere, to copy in my own hand. They’ve got some deal where they’re giving away 4 great e-books in addition to the huge archive of stuff. I figured that since you’re also into studying great copywriting you would want to check it out.
Anyway, go take a look if you haven’t before. Really a ton of useful info there, not just copywriting.
Later,
Dan
p.s. Make sure you get the 13 point copy checklist. When I was there today the link was on the right side, a little ways down. Great time saver when you need to crit your copy.
p.p.s. If you can’t find the swipe file with Rutz and about 20 other controls, let me know, I’ll send you the link.
3. Made a couple of blog posts, here are the links to two:
http://www.allbusiness.com/media-telecommunications/11736195-1.html?doconfirm=1
(That’s a PR6 Blog!)
http://www.ducttapemarketing.com/blog/2009/01/05/get-closer-to-your-customers-now/#comment-403510
(Also a PR6!)
Two more were awaiting approval, so maybe, maybe not:
http://blog.entrepreneur.com/2008/11/advertising-for-all.php
(PR6)
&
http://smallbusiness.logoworks.com/marketing/2008/12/22/free-marketing-opportunities-for-your-small-business/
(”only” PR5)
Comment by Deb — January 8, 2009 @ 1:35 am
Oh, yeah. This is fun!
I made a PP video on MakepeaceTotalPackage and uploaded it to YouTube. It’s called ‘When Good Copy Goes Bad’ and talks about how to fix it - using Makepeace info, of course!
http://www.youtube.com/watch?v=riXUHIoVKD0
I have to tell you - this whole idea is brilliant. I think I’ll have to file this away in my business strategies swipe files! ;-D
Thanks again for this energizing gift-giving opportunity.
Deb
Comment by Tian Yan — January 8, 2009 @ 10:32 am
Dear Clayton,
Tian Yan from Malaysia again.
I wrote a blog post about this… and you’re in the first post! Man, you’re going to get all the Google “link love” from the all future content I’m put there.
http://copywritingheroes.com/blog/
Be Well,
- Tian Yan
Comment by Tian Yan — January 9, 2009 @ 4:16 am
Hi Clayton,
Tian Yan from Malaysia again.
Just put up a video on YouTube for others to find out about The Total Package and the free swipe files blog post by John Newtson.
http://www.youtube.com/watch?v=PpfQDLEJi24
However, there’s another interesting thing I want to talk about.
Remember the email I sent to my list to share your site?
Today, I gotten a reply from a subscriber, someone I didn’t knew, and he wrote me this:
=========================================================
Hello Tian,
You informed me about The Total Package with Clayton Makepeace. I went to his site and found all the free info to be absolutely amazing !! So I am writing you to THANK YOU VERY MUCH !! Tell me more about yourself and your online marketing. I’m fairly new and still learning, still putting all the info together from all the Ebooks I bought. God bless you with a joyful,peaceful and prosperous new year !!
On the success road,
- Bill D.
=========================================================
I’m sure you receive emails like these everyday, but my list is still new, so this is the first time I get an appreciation email in the inbox. It really warms my heart and I’m glad I shared your site with every subscriber in my list.
Karma feels so good.
Be Well,
- Tian Yan
Comment by Jeremy Reeves — January 9, 2009 @ 8:57 am
Hey Clayton,
Thanks for this incredible offer - like others said this is absolutely brilliant
Here’s my blog post - http://controlbeatingcopy.com/the-best-copywriting-decision-i-ever-made/
The video I made on Youtube is also on that same page so you can check them out at the same time
I’ll be sending an email right after I submit this comment.
Thanks again!
Jeremy Reeves
http://www.controlbeatingcopy.com
Comment by Tom Schmidt — January 9, 2009 @ 11:20 am
Great idea…this is going to all my local vendors and USA photographer friends.
Hey Rick,
You and I have been students of Kennedy, Abraham and Halbert for years and I thought I knew all the big players but I have never heard of this Makepeace guy. About 5 months ago I discovered his treasure chest of marketing stuff–things you and I have not seen and it gets updated everyday!
It’s not the usual “get rich on the internet today” crap that is just a rehash of what 100 other wannabe gurus have read or concocted to sell to the blind, stupid or confused. There are tons of real examples, for real biz like ours and for the web geeks that sit in front of their computers all day.
You HAVE to check this link here is one of the BEST educations I have ever seen for differentiating a biz when everyone else sees it as a commodity. We both have paid s***loads of money for programs that did not lay it out this simple and better than this and it was FREE… just like every day of the week you get good stuff worth the time and effort to read. (Read all three posts… it will make 2009 your best year ever)
http://www.makepeacetotalpackage.com/troy-white/troy-white-interviews-brendan-ready.html
The cool thing is that it’s not just Makepeace with one perspective. He has like a dozen other guys all adding to the archives with different spins and vantage points. (He must have some interesting blackmail pictures or stories about these guys forcing them to give up real info and not just blatant pitches for themselves)
Here is the link to get your daily dose of good marketing info. If I am wrong I owe you dinner anywhere you want!
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Tom Schmidt
Comment by David Markov — January 9, 2009 @ 9:18 pm
Hi Clayton,
Below is the email I sent to a mess o’ corporate marketing people, many of whom had their 2009 budgets slashed. Thanks for the contest!
Dave
Subject: Defibrillate 2009 Immediately
Dear Marketing Friends,
Well, I’m scratching my bewildered head….
Consider this: we all know the “powers that be†need MORE marketing and need it MORE than ever (thanks to these heart-stopping times). So what did they do? They chainsaw your budgets! (But my gut tells me they won’t be lowering their marketing expectations by the same amount.)
Bottom line: some people think 2009 is DOA – but not me. We need to find new ways to do new things to succeed in ‘09. That’s why I wanted to point you to a great resource.
Fact is, Clayton Makepeace is one of world’s top copywriters (having sold a billion dollars in products). He’s Babe Ruth, Ernest Hemmingway and King Midas all rolled into one.
In short, he knows his stuff – and he’s generous in sharing it. That’s why I wanted to steer you toward his free newsletter, “The Total Package.â€
Here’s the deal: every day he emails a few gold nuggets to members of the marketing world. On top of that, other legends (like Gary Bencivenga, Drayton Bird and Bob Bly) toss their gems into the Total Package hopper too.
The best part is you can subscribe to this freebie now by visiting http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Anyway…. 2009 isn’t going to be a cakewalk; there will be losers in your industries. We can either try to succeed by doing the same old thing (but on a slashed budget) and keep our fingers and toes crossed, hoping for the best — or we can grab new big ideas that will lift us to success.
My strong hunch is you’d be bonkers not to grab The Total Package right now. Personally, Clayton’s work is a great help to me as I write my sales letters. And I believe his ideas will make you more successful too.
Here’s to a great 2009!
Dave
PS: There’s just one more thing…. You also get four free reports along with your free subscription. (My favorite covers writing killer ads and copy – his 21 “non-rules†are great.) Grab ‘em while they’re free.
Comment by iris — January 10, 2009 @ 7:07 pm
Hi Clayton,
Thank you for all the marketing articles you have provided to the Total Package reader base.
I am really impressed by your such a marketing idea. So I wrote a message to a friend who
would like to start internet marketing business.
———————–
Hi Ale,
Happy New Year. Nice to know that you are stepping in internet marketing business.
I send you her a link to a great resource that I have been subscribed to for a while.
It is full of valuable marketing and direct response marketing articles and other resources,
I am sure that you could always some fresh ideas and learn more things on marketing there. Try to go to have a look at the link below. You will get some nice free report while you subscribe it (free also).
Wish you a happy and successful 2009.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Iris
————
Hope I will find time to comment some blogs to introduce your totalpackage.
Wish you a wonderful 2009
Iris
Comment by Iris — January 10, 2009 @ 7:18 pm
Hi Clayton,
Thank you for all the marketing articles you have provided to the Total Package reader base.
I am really impressed by your such a marketing idea. So I wrote a message to a friend who
would like to start internet marketing business.
———————–
Hi Ale,
Happy New Year. Nice to know that you are stepping in internet marketing business.
I send you her a link to a great resource that I have been subscribed to for a while.
It is full of valuable marketing and direct response marketing articles and other resources,
I am sure that you could always some fresh ideas and learn more things on marketing there.
Wish you a happy and successful 2009.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Iris
————
Hope I would get time to comments on some blogs and will be back to you.
Wish you a wonderful 2009
Iris
Comment by Tom Schmidt — January 10, 2009 @ 9:29 pm
It ain’t Hollywood but it is my first YouTube and first iSight movie. Be kind…
http://www.youtube.com/watch?v=EwCllvuNnz8
Thanks for the great Holiday offer and forcing me to try some tech I know I need to learn fast.
tom s
Comment by Beau Smith — January 11, 2009 @ 1:09 am
Ok Clayton, here we go. I posted my video at:
http://www.youtube.com/watch?v=DNBcqf4IUII
I’ve been sending emails like this one:
Hi, remember me? I sat next to you at the Rich Dad seminar on Tuesday. I got your email address from the business card you gave me. Nice card, by the way.
I mentioned a newsletter I read when you told me you were a copywriter. You can subscribe for free at http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html if you don’t already get it. It’s a great resource for a copywriter.
I’ve also posted a youtube video about it. It’s a little rough because it’s my first ever, but you can see it at:
http://www.youtube.com/watch?v=DNBcqf4IUII
Anyways, I hope business is going well for you.
(end email)
Not to mention, two of my contacts are Libertarian bikers! Small world, eh? I had to mention that you are too in the emails to them.
Got to go now. I have some ‘blogging to do!
Beau Smith
Comment by Juri Saragih — January 11, 2009 @ 1:41 am
Hey Clayon,
I’m Juri Saragih from Indonesia.
I wanna give it a try to this contest
Here’s my email for my list
==============================================================
Subject : Special gift from the “ real†Santa, download it now!
Have you even been see the “real†Santa ?
I never…
…as I am live in Indonesia here, the celebration Christmas is not feel much better. Just a little numerous of people celebrate that kind of it. But, I feel a little bit taste what its felt like about for real is by particularly here in every mall transforms its style become so glamour
There are Christmas tree, the light, and it’s all accessories about Christmas thingy.
Eventhough we have no winter season here.
I still felt what the Christmas likes.
But, Hey…. you see ‘where the santa is?’ , I’m not mention that person in front.
You could see the ‘ real’ Santa over here.
The ‘real’ Santa a.k.a. Clayton Makepeace now give you special gift to transform your business in a progress by giving you 4 free ebook that better than enough impact easily, short (without spending a lot of time to read it), and step by step that so powerful to be followed.
The excitement here is.
Would you receive this four special gift from the real santa?
Sounds interesting ?
Good.
Here is where the real santa gift’s :
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
By downloading this four special gift from him, you may restructure your unusual irresistible offer to your prospect and email list, you may can write better ads as using gotta be yourself personality. Many things may could happen and change, by receiveing this things four special gift just a easy click by :
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
You can also checked more than 600 articles found on his site http://www.makepeacetotalpackage.com give your business cool a revolution by printing his article for FREE and this cool things already has helped me as I’m my hobby is about copywriting and marketing, all about writing that can make you profit.
Include yourself to participate receive this special gift from Clayton Makepeace. I’m already has give myself found this cool things, now its your turn.
Check them the site out now !
Happy holiday season to you all,
Merry Christmas 25 December 2008 and Happy ‘Prosperous’ Year 1 January 2009.
For a better change in this prosperous year,
Greetings,
Juri Saragih
http://www.bisnisair.com
============================================================
Here’s my blog post :
http://bisnisair.com/?p=16
Have a late merry christmas and happy new year for you Clayton,
Regards,
Juri Saragih
Comment by Johan — January 11, 2009 @ 10:57 am
Hey Clayton and Team.
I finished a draft on my home computer. I were going to upload the draft and work on it here on my gadmas pc. It’s for YouTube.
I totally forgot to upload this document to the internet, so now I feel dumb. Is the deadline as of January 12 or January 11. You say before January 12 so I assume it’s Jan 11.
Just send me an email, I really like to participate, if not I use what I created to sell your products and newsletter through the affiliate program.
Thx.
Johan
Comment by Carlos Juez — January 11, 2009 @ 4:21 pm
Hi Clayton…
This is the link to my youtube video:
http://www.youtube.com/watch?v=O3woeYfWafg
Thanks,
Carlos
Comment by Juri Saragih — January 11, 2009 @ 8:50 pm
Hey Clayton,
I’m Juri Saragih from Indonesia.
I wanna give it a try to this contest
Here’s my email for my list
==============================================================
Subject : Special gift from the ” real” Santa, download it now!
Have you even been see the “real” Santa ?
I never…
…as I am live in Indonesia here, the celebration Christmas is not feel much better. Just a little numerous of people celebrate that kind of it. But, I feel a little bit taste what its felt like about for real is by particularly here in every mall transforms its style become so glamour
There are Christmas tree, the light, and it’s all accessories about Christmas thingy.
Eventhough we have no winter season here.
I still felt what the Christmas likes.
But, Hey…. you see ‘where the santa is?’ , I’m not mention that person in front.
You could see the ‘ real’ Santa over here.
The ‘real’ Santa a.k.a. Clayton Makepeace now give you special gift to transform your business in a progress by giving you 4 free ebook that better than enough impact easily, short (without spending a lot of time to read it), and step by step that so powerful to be followed.
The excitement here is.
Would you receive this four special gift from the real santa?
Sounds interesting ?
Good.
Here is where the real santa gift’s :
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
By downloading this four special gift from him, you may restructure your unusual irresistible offer to your prospect and email list, you may can write better ads as using gotta be yourself personality. Many things may could happen and change, by receiveing this things four special gift just a easy click by :
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
You can also checked more than 600 articles found on his site http://www.makepeacetotalpackage.com give your business cool a revolution by printing his article for FREE and this cool things already has helped me as I’m my hobby is about copywriting and marketing, all about writing that can make you profit.
Include yourself to participate receive this special gift from Clayton Makepeace. I’m already has give myself found this cool things, now its your turn.
Check them the site out now !
Happy holiday season to you all,
Merry Christmas 25 December 2008 and Happy ‘Prosperous’ Year 1 January 2009.
For a better change in this prosperous year,
Greetings,
Juri Saragih
http://www.bisnisair.com
============================================================
Here’s my blog post :
http://bisnisair.com/?p=16
Have a late merry christmas and happy new year for you Clayton,
Regards,
Juri Saragih
Comment by Nick Teetzel — January 11, 2009 @ 8:58 pm
Hey Clayton,
Here’s my e-mail & post…
Oh my - you have to see this - “NOWâ€
This site is great! - Easy to read - It keeps you going the ENTIRE time!
You want to keep reading - I couldn’t stop - I had to keep reading…
“The wording is perfect!â€
But then again I’m a guy who likes copywriting and loves making money.
…If you don’t, I’m sure you’ll love this anyway.
I can’t believe no-one found this yet … not one?
If they did - they didn’t tell me … Why!
It’s GREED! Has to be…
DAMN I needed this last year - I could have had so much more by now!
They better NOT be gone yet - go here…
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Download them - SAVE them … “I’ll explain later.â€
Hurry before too many people catch on.
More to come real soon…
Nick Teetzel
—————————————-
and my post….
Hey Guys/Gals,
I’d like to share one of my secret resources for copywriting - “and solid marketing strategies.”
But first, let me say there is a little self-interest itch’n the old greed glands…
You see, most of my posts are off the cuff, while trying to give some positive feedback on an earlier post …. but this one has been inspired by a small bribe - however that doesn’t matter … “because this really does come from the heart anyway.”
OK, back on track - “my not so secret” resource is Clayton Makepeace & The Total Package.
He has a free offer for you right here
There are four free awesome reports along with a free subscription to The Total Package.
His first issue has been one of my favorites as he digs into some really cool headlines that I would recommend saving for reference … and to help generate some killer ideas for your business.
This issue is here
If you study Clayton’s writing style I’m sure you’ll find your own writing become much more readable … which increases your readership and also leads to more sales.
Here’s to your success
Nick Teetzel … enjoy “and prosper”
Comment by David Markov — January 11, 2009 @ 10:38 pm
Hi,
I just uploaded my video to YouTube. You can find it at:
http://www.youtube.com/watch?v=L75RF8TqUqc
Thanks again for the generous contest!
Dave
Comment by Frank O'Leary — January 12, 2009 @ 2:17 am
Hi, Clayton. Happy New Year. To Wendy, too. And all TP readers.
The following email went out to my list of friends and acquaintances, very few of whom unfortunately are in the field of Sales / Marketing. About 75 on the list. It’s a personal address book, not a commercial house-list. Perhaps this time next year it’ll be 7,500 … or 75,000 !
Email Subject Line :
Confirmed : I’m NOT certifiably insane. How ’bout YOU ?
Text :
My friend Clayton recently offered me a bribe.
While my sanity may still (in the eyes of some of you, my friends!) be open to question, I’m not STUPID. I told Clayton “Yes.”
It wasn’t really a bribe. More an exchange, a tit-for-tat. He offered me gifts of considerable value in return for a small favour. No laws were contravened. No animals were injured in the composition of this email. (There … see? I know some of you still question my compos mentis, and whether it’s non, or not, and here I go and give you evidence confirming your suspicions!)
Back to our subject :
Clayton Makepeace asked me to explain to my friends why any entrepreneur, business owner, marketing exec, copywriter or other consultant who doesn’t read his newsletter (and website), called The Total Package, is certifiably insane.
Now I DO read his newsletters, regularly, ergo I’m not nuts.
How ’bout YOU?
I wouldn’t go as far as Clayton (who says you’re mad not to read his free newsletter) but you’d certainly be foolish to pass up all the benefits he offers … at NO charge.
What benefits? Details on those in a moment.
First let me say … tit-for-tat … I’ve sometimes doubted YOUR sanity, too! But I also know you’re not stupid. (Eccentric, maybe.) But I know I’m not the only one who can be bribed.
And Clayton has authorized me to bribe you!
Just give his newsletter a trial, and he’ll give you four valuable reports that’ll give you tremendous insight into how to be a master PERSUADER.
(You can skip the rest of my blather and ramblings if you’d like, and go now directly to
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html to sign up and get those reports.)
Now you might be thinking “What the Hell is Frank on about here? I’m NOT an entrepreneur, business owner, marketing exec, copywriter or consultant. Why should I be interested? (Leave aside for the moment the fact that your friends or relatives might fall into those categories above, and appreciate learning from you about this wonderful resource.)
But you think YOU’RE not in sales or marketing?
OH YES … YOU ARE!
Have you ever written a letter to the editor of a newspaper? To a school principal? To the membership of your club? Of a non-profit charity?
Have you ever been in a debate / argument with someone, where you tried to persuade them to accept your point of view? Of course you have.
How did it go?
In every instance, you were SELLING … whether or not cash changed hands (immediately, or otherwise) for some product or perceived benefit.
So, how DID it go? Were you able to get them to come around to your position? If not, do you know WHY they balked?
Clayton can tell you.
It’s all about the power - the skill, rather - of persuasion.
And THAT is one of the most valuable skills in the world.
And Clayton Makepeace, as one of the world’s highest paid copywriters and marketing consultants, knows more about PERSUASION than almost anyone alive.
You may not be a ‘copywriter,’ but you WRITE, don’t you? Reports to managers, letters to friends, letters of complaint to manufacturers of shoddy goods, demanding a refund.
Letters to your elected representatives, perhaps? (We should ALL write THEM, a LOT more frequently!)
You don’t need to be directly employed in sales or marketing, or work in an advertising agency, to benefit enormously from what Mr. Makepeace has to offer.
The archive of articles (now over 600) at his website is freely accessible, and is a pure goldmine.
Are they any good? Clayton didn’t become a multi-millionaire by offering advice that doesn’t work. His clients pay him a fortune, because he gets RESULTS for them.
What you’ll learn in just a few weeks of receiving Makepeace’s newsletter really falls into the category of cross-over skills … transferable skills … continuing education … lifelong education … of enormous value regardless of your ‘official’ job-title and designation.
Clayton Makepeace (Google him, to confirm what I’m blathering on about) almost makes a fetish - through ‘prospect/customer research’ - out of knowing what the other person wants.
In essence, he subscribes to the Other Golden Rule, … that you can get all YOU want by helping others get what THEY want …
He lives by the principle that it’s better to give than to receive … and boy, does he give, in spades. (It’s one of the best ways to build trust … which eventually leads to sales, or if not ’sales,’ then to getting the other person to come ’round to your way of thinking.)
Clayton’s a giver … take him up on his offer, and see if you like it. You can always cancel your subscription if it’s not your cup of tea, and you’ll still have the four free reports.
And they are :
1) Why Your Advertising Never Makes Money (11 pages)
2) The Eight Components of Irresistible Offers (9 pages)
3) How to Decide Where to Advertise (9 pages)
4) How to Write Killer Ads and Compelling Sales Copy (15 pages)
That’s 44 pages of solid, concise, meat-and-potatoes expertise and advice on how to persuade others to your point of view … and — most importantly — get them to take the ACTIONS you want. Buy what you’re offering. Vote the way you encourage them to. Show up at the meeting you want max attendance for. Write their representative supporting your argument.
Don’t be put off by the titles of the four free reports, thinking they’re not for you, because you’re not in the specific fields of sales or marketing. Let’s change the perspective a bit. The reports could be re-titled :
1) Why Your Arguments / Appeals Fail to Persuade
2) Eight Hot-buttons to Push, to Persuade your Audience …
3) The Best Vehicles / Media for the Campaign You’re Launching, or Match Your Medium to Your Message
4) 21 Tips for Crafting Your Message … No Matter Who Your Audience, or What Your Offer / Argument
There, now. Doesn’t that serve to take these reports a little out of the hard-core, narrowly defined ‘Sales & Marketing’ field, and give a hint as to the more broadly-based, cross-discipline applicability of the lessons Clayton teaches in these reports?
Why should you pay any attention — devote even 20 minutes — to what this guy Makepeace has to say?
Because he’s a thinker, a doer, and has a 35-year track-record few, if any, can equal. Makepeace is the guy they’re referring to when they say ‘He could sell ice to Eskimos.” By his mastery of copywriting — the power of words — he has helped his clients grow their businesses to stratospheric heights. No-one achieves those levels of success without being a deep and serious thinker, testing, experimenting, discovering what truly WORKS, versus what is mere hype.
THAT’S the difference between image/brand advertising, and direct-response advertising, a.k.a. ‘accountable’ advertising. RESULTS.
But what Clayton has to say is applicable to almost all fields of endeavour. Give him a test-drive, and if you disagree with me, then the next time we meet, the beer’s on me. (That’s the best guarantee I can offer at the moment … but as you know, with me beer is serious business, so I don’t make the offer lightly! [And I don't endorse so-called 'light' beer!] )
P.S.
Do me a small favour, please? If you DO decide to take a look at Clayton’s site, get the free reports, and take a trial subscription to his newsletter … please let me know you did so? Thanks.
A reminder : the link to subscribe and get the 4 free reports is
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
’til next time,
Frank
Comment by Tian Yan — January 12, 2009 @ 2:20 am
Dear Clayton,
This is Tian Yan from Malaysia again.
I sent out the following email to my
entire list and featured it on my blog
at http://www.copywritingheroes.com/blog/
Inside, I shared a marketing lesson Drayton
Bird taught me and wrote more about using
The Total Package to further their copywriting/
marketing education.
It’s a long email. But that’s because I believe
my readers will get a lot of value from it.
Be Well,
- Tian Yan
********************************************************
In the my last email to you, I shared
with you my best, free resource to writing
copy and getting better conversions for
your websites. You also learnt how to get
more targetted traffic by incentivising
your loyal readers with your products, thus
spending pennies on the dollar of what you
would normally pay for advertising.
Today, I’ll explain the dangers of using
incentives wrongly so you know what you
are doing and why you are doing it.
But first, I want to share with you an email
sent to me by Bill…
============================================
From: Bill D.
Date: Thu, Jan 8, 2009 at 7:44 PM
subject: Re: Here’s My Secret Resource That
I’ve Been Using For A Year.
Hello Tian,
You informed me about The Total Package with
Clayton Makepeace. I went to his site and found
all the free info to be absolutely amazing !!
So I am writing you to THANK YOU VERY MUCH !!
God bless you with a joyful,peaceful and
prosperous new year !!
On the success road,
Bill D.
============================================
Bill was refering to Clayton Makepeace’s Total
Package, the website I used to write copy for over
a year. If you haven’t check it out yet, you
should!
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
The site contains more than 600++ articles and
interviews on copywriting, conversion, design,
persuasion, psychological triggers, and much more…
…all written by top-guns in the industry.
These are real experts with real experience,
not some new “Guru” whose wealth is made by
teaching others how to make money.
So click on that link above and consume all the
valuable information, it’s free.
Okay, enough of that. Let’s get back to the
topic of the day.
The big question that you might be asking is…
“What’s the danger of giving away paid products
to people for spreading your word?”
Answer: None.
… in the short term.
But in the long-run, you’ll lose responsiveness,
reduce the perceived value of your products, and
hurt your customer’s loyalty.
That’s right… you’ll hurt your customer’s LOYALTY.
Bargains like these must have an expiry date
to preserve the retail value of the product.
If you think about it, people will become numb
to promotions if they are overused.
Not only will this hurt your response, but you’ll
also cannibalize your product, making it worthless
in the eyes of customers.
After all, if people aren’t paying for your goods,
how valuable can they be? There is no other reason
to personally invest in something people can obtain
easily. On top of that, your early adopters who were
the first to pay for your products will feel cheated,
and are unlikely to support you again.
Most marketers don’t get this by the way… Giving
away products for free after charging a high price
for them drives customers insane. Yet, we see it all
the time on the web everyday.
Drayton Bird, one of the 50 most influential people
in direct marketing wrote an article about this.
“Don’t Confuse Bribery With Loyalty”
Drayton was writing about “Loyalty Schemes” used by
companies to fuel sales. When you bribe your customers,
your competitor’s WILL out-bribe you. You end up hurting
your margins, and repeating the fate of companies who
pioneer “Loyalty Schemes”… they go bankrupt.
Victor Ross once suggested that “Loyalty is what’s
left after you remove the bribes.”
If you heard the interview I did with Drayton, you
can tell he knows what he’s talking about, armed by
years of experience in the direct marketing industry.
I still remember one remark he made about marketers
who don’t study copywriting and direct marketing enough.
He said…
“Just as there are junk, junk food, and junk movies…
there are also junk people.”
Remember, we’re in an industry where “junkmail” is a
norm. And to be able to rise above all that, we have
to go back study the basics.
That’s why a resource like The Total Package is important
If you like to read more insights by Drayton, you can study
his articles in The Total Package. Yes, even he is one of
the contributors there.
And… if you search that site closely, you can find a rare
interview of Clayton Makepeace with Drayton Bird himself.
Two direct marketing monsters grilling each other and
revealing gems of wisdom along the way.
They aptly named the interview:
“The Drayton And Clayton Show”
Get it here…
–> http://www.makepeacetotalpackage.com/clayton-makepeace/the-drayton-and-clayton-show-episode-3.html
In the next issue… I’m revealing my year-long
commitment to copywriting and hitting the A-List
of copywriters. You’ll be able to apply the same
philosophy I use to get tremendous success in
your online marketing ventures.
It’s called “Jack Of All Trades, Master of ONE.”
Be Well,
- Tian Yan
P.S. Just yesterday, I was compiling The Gary
Halbert Letters to be binded in book for easy
reference. The Gary Halbert Letters is one of
the top 3 resource I use in copywriting… so
is The Total Package.
If you’re like me, you want to start printing
all The Total Package articles on paper, bind
the comb on the RIGHT hand side, and then read
the text out loud, and handcopy the text again
by hand.
I’ll explain why in a moment…
As I was compiling the documents into Microsoft
Word, I was shocked to find that the whole
collection has up to…
1,473 Pages!
And all those are filled with text of font size 9.
That’s a huge amount of information, especially
when it crashed Microsoft Word a few times on
my 1.6GHz laptop.
Now that worries me because The Total Package
has more than 600++ articles. With every article
averaging 5 pages of text, I have a total of
3,000++ pages to print!
Clayton wasn’t kidding when he said he will make
War And Peace look like a comic book.
I’m ramping up a pretty hefty bill from the copiers
printing and binding this baby, which means I have
to give them a whole afternoon before I can pick it up.
But if you want quality information that no other
site can give you… this is it. This kind of
information, when applied, can bring money to the bank.
Now, if Clayton can make his site more printer friendly
for “hardcore copywriters” like us…
P.P.S. Here’s why I’m printing everything out
and reading them aloud, if not copying the text
by hand. This is how people learn copywriting…
they model the best in the industry, everything
from the style to the choice of words.
The reason I’m binding the document on the RIGHT
hand side is because I want the blank pages to face
down at my writing hand so I can take quick notes
easily. I’m right-handed.
It sounds tedious. But if you want to really benefit
from this information without having to spend money
on the “next big money making product”, it’s worth
the effort. I’ll tell you more in my next issue.
In fact, I’m using this method of study on all top
3 copywriting resources I use.
You know what? let’s play a little game…
If you’ll go to The Total Package, explore it for
awhile, and give me your honest feedback by replying
to this email…
I’ll let you know my other copywriting resources for
free! You don’t even have to like The Total Package,
just give it a fair chance.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
*********************************************************
Comment by Phil Knaus & Alysan Delaney-Childs — January 12, 2009 @ 3:13 am
Hi Clayton,
The video is up after some minor hiccups at YouTube.
http://www.youtube.com/watch?v=Sjk8dmSVOiE
We’re still in learning mode,and practicing as we go. T
Thanks for the help,
Phil & Alysan
Comment by juri saragih — January 12, 2009 @ 5:54 am
Here’s my video..
Take a look now.
http://www.youtube.com/watch?v=t7y4wMyJ3wk
Greetings,
Juri Saragih
Comment by Christy Tan — January 12, 2009 @ 3:49 pm
Here is my email to my 2 special friends to introduce them to Clayton’s sign-up page:
………………………
Hi Soo & Jim
Here is an interesting and great learning tools for both of you who are in the marketing industry. There are lots of specific details on promotion and selling strategeis that will bring more cash to your business once you start using it.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Hope you will enjoy!
Christy
Comment by Katie Langston — January 12, 2009 @ 4:44 pm
Hi there!
I posted a blog entry here:
http://marketingwizard.typepad.com/my_weblog/2009/01/small-business-marketing-resource-the-total-package.html
And sent the following email out to my contact list:
Hi Name,
I wanted to pass this link on to you. It’s an awesome direct response marketing eletter from copywriting great Clayton Makepeace that I get a ton of value out of every day. I’d encourage you to check it out and subscribe. It’s one of the few blogs/eletters I make a point to read on a consistent basis and I thought you might enjoy it too…
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Success!
Katie
Comment by Mark — January 12, 2009 @ 5:04 pm
To all my Friends, Family, and Business Partners…
You Know me, I NEVER broadcast an email to You,
But, its a special situation, and its Too Good NOT to pass along.
Besides its Christmas…
Its a gift for you.
Don’t Thank me now. Thank me after you use it.
Its a special gift, you know its special because…
I NEVER give gifts…
(Unless they mean something.)
What’s great about this gift is…
I can give this gift to as many people as possible:
- It won’t cost me cent.
- It won’t cost You a cent, either…
- The net effect is, We all are destined to the land of abundance.
Ya See, Clayton Makepeace has his own ideas on how to Spread the Wealth.
Can’t Wait? Go ahead, the rest I’m just gonna explain why its a no-brainer. (click here!)
Let me tell You, in the World of Business, “words mean things” …
If You CAN’T convey your business message…
You’ll have heartache.
On the other hand…
If You strike a nerve, You’ll reap a harvest.
Clayton Makepeace, (You’ll see, You’ll love him.) has blazed the trail…
Not only has he “been there, done that…”, he wants to show us the way.
“The Total Package”, is an education… its enlightenment…
Its a Road map…
and it takes You where you want to go with Your business.
I’ve been using this stuff every day with great results.
One time, I doubled an opt-in rate with something I learned from Clayton.
Not by adding some kind of clincher…
By removing unneeded words that confused people.
If I only take advantage of one thing from The Total Package,
It’a be well worth more than what I paid.
(I already told You how much it’a cost… Its a GIFT!)
If You Don’t produce with his words of action / wisdom…
If You Don’t look forward to a deluge of information,
to boost Your bottom line…
You can easy unsubscribe… Ya See, no-brainer
Merry Christmas!
Sincerely,
Mark S Franklin
TruthMarketEngineering.com
Comment by F — January 12, 2009 @ 5:26 pm
Hey Guys,
I know you’ve been talking about starting your businesses this year. The best skill you could have in business is marketing. I would like, if you allow me, to tell you about a source of wealth of knowledge written by one of the best copywriters ever lived along with other guests.
If you want to learn marketing, specifically direct response and copywriting, then you need to subscribe to this newsletter as I have done for the past 9 months, by using this link:
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Take care.
Firas
Comment by F — January 12, 2009 @ 6:10 pm
This is a link to a post under subheading:
Online Writing For Online Readers
http://trafficallstarsreview.info/increase-web-site-traffic/
Comment by John — January 12, 2009 @ 6:12 pm
Here is the links to the blogs that I sent my downright adoration for the totalpackage.
http://www.case-studies-in-advertising.com/
http://www.infomarketingblog.com
http://www.enterpeneursjourney.com
Happy to spread the word about my favorite ezine.
John
Comment by Steve Newdell — January 12, 2009 @ 6:14 pm
Hi———-, January 2009
I know you’ll remember we’ve discussed effective advertising before, and right now, the economy being what it is, our ads have to be more effective and efficient than ever.
You know I’ve been involved with and been studying advertising and marketing since my high school years (some time before the War Between the States) and I’ve spent what money I could spare taking courses. But nothing has been as good for me and my new business efforts as Clayton Makepeace and the free articles he gives away to his readers.
Mr. Makepeace has been at this work at least 30-years, runs his own agency for direct main and Internet advertising and literally causes the movement of millions of dollars every year. Several once small nutrition and financial publishers credit him with making their businesses much bigger with just one advertising campaign.
To get your interest and prove he’s worth your time and effort Clayton is giving away articles and PDF booklets to help you discover more about what works and what doesn’t in today’s advertising market, and he shows us exactly how to organize our thoughts on paper to get real results that we can count in dollars. The man, and his dear wife, along with several of his close colleagues are literally changing my life!
Make some time right now while you’re thinking about it and get connected to Clayton’s website and his free articles. I think when you invest just 5-minutes today you’ll agree it’s the smartest work break you’ll take for the whole month!
All he wants to do is help you make more money and maintain business stability during these difficult economic times. Please take my advice and visit him Here: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Kind regards,
Steve Newdell
Comment by Brandon Fredrickson — January 12, 2009 @ 7:24 pm
I just sent this email to several of my friends who own websites, mostly in the trading industry, but a few in Internet Marketing as well as Health Care. I posted it on a couple of message boards as well.
I just reserved a new URL after listening more closely to Frank Kern’s interview with Clayton Makepeace @ http://tinyurl.com/axsdto
After reading this and taking a lot of notes I began to read a lot of the stuff on Clayton’s blog. One section of an article got me thinking a lot and led me to reserve the new URL.
Here is the excerpt that I’m going to try to work from: You can find the entire thing at http://www.makepeacetotalpackage.com/clayton-makepeace/more-advanced-copywriting-techniques-persuading-prospects-to-buy.html
‘Suasion Strategy #5:
Appeal to Your Prospects’ Core Beliefs,
Values and Traditions
Every human being you meet is a bundle of beliefs – and everything you’ll ever say to him or her will be filtered through those beliefs before being accepted as fact.
Contradict any one of those beliefs, and your sales argument grows weaker. Contradict enough of them, and your credibility is shot.
Conversely, acknowledging and using prospects’ pre-existing beliefs to reason with them can be one of the most powerful persuasion strategies you’ll ever use.
Here in the U.S., for example, the older prospects I appeal to in promotions for investment, finance and health products, tend to hold many common beliefs, values and traditions.
Beginning in elementary school, nearly all of us were taught the principles America was founded upon: Belief in a Moral Authority that is greater than ourselves; greater, even, than our government … the belief that all people should be considered equal in terms of their rights and responsibilities under law … that we have an inherent right to life, liberty and the pursuit of happiness … that we have the right to benefit from our own labor and to own property … and that have the right to say any damn thing that comes to mind, any damn time we damn well feel like it.
In addition, the vast majority of Americans over 50 were raised in the Judeo-Christian tradition. Most attended church or synagogue at some point in their lives (often when they were most impressionable, as children) – and many of the beliefs and values they hold today are rooted in that experience.
It’s hard to go wrong appealing to their shared sense of right and wrong … their belief that they should treat others as they want to be treated … that honesty is always the best policy … in owning up for their mistakes and making things right … in their responsibility to provide for loved ones … in their obligation to forgive others, to care for the needy, defend the defenseless and more.
And of course, they tend to believe that anyone who doesn’t believe in all of these things as fervently as they do is a scoundrel and therefore completely unworthy of their trust.
Connecting your sales appeal to any of these shared beliefs may well be the single most powerful way to persuade prospects to read your message, to agree with your propositions and to perform the action you ask of them.
It’s kind of like marketing jujitsu, when you think about it: Your prospect’s beliefs already have him headed in the direction you want him to go. Your sales message just helps him get there faster.
Take a promotion for a financial product, for example …
I’ve found that headlines using Biblical phrases are a powerful way to communicate volumes in just a few words: A headline I used, “The Four Horsemen of The Stock Market Apocalypse” was an obvious play on a passage from the Book of Revelation and had enormous visceral appeal for prospects.
The copy – a somewhat shocking exercise in free speech – was pregnant with indictments of powerful politicians and bureaucrats who routinely violate my prospects’ sense of right and wrong and patriotism by setting America up for an economic Armageddon.
Results: Millions mailed. Millions in sales. Hundreds of thousands in royalties. Happy copywriter. Deliriously happy client.
Think: In what ways does your product connect with your prospect’s core beliefs, values and traditions? Make those connections in your sales messages and watch your response soar!
—
So my plan is to send people to watch the IOUSA 30 minute clip on Vimeo. I’m guessing that about 20% or so of them will do so.
Once they have done that I think it will be fairly easy to convince them that the FTC ought to swoop down on Congress and arrest them all for false advertising. I will also point out the fact that according to Morningstar research figures in November only TWO of the over 11,000 mutual funds in their entire database where profitable, and by the end of the year only 6 funds that managed over $5billion were. Point out Madoff and all that is going on there and I have something that can either totally backfire on me (Screw this, the stock market sucks and no one can make money in it…I need to be careful that this is not the response I generate for myself) or I can use it to convince them that they are on their own. The governments not going to be able to help them in 20 years even if it wanted too (and your not too big to fail, so they wont want too) and no self respecting person in the world wants to have to depend upon their children to support them in old age. Putting your kids through college is another touchy point that I think I can use to sell.
Then what I’d like to kind of do is use Franks reciprocity boomerang for a second time (last time it worked like a charm). First thing I will have given them is the IOUSA video, but after that I will offer a few solutions. Two or three videos that give them actionable ideas they can take right now. Then I’ll go ahead and send out an email that I’m putting together another webinar and I really need their feedback. I’ll invite them to come to my 4 hour Sunday webinar and try out the techniques I teach them and give me feedback. They can use the stuff for free for the next 30 days, and if after 30 days they decide it helped them I’ll go ahead and charge them $147. I’m guessing that I can get 70 to 80 people to come to the event. Towards the end of I’m going to spend about 15 minutes trying to subtly sell them into a big course/mentoring event for $1497. I think how I will set it up is that it will be 8 modules released each Wednesday morning. Each module will be 60 to 90 minutes long and then on Saturday morning I will setup a teleconference with the folks who are involved in the program so that they can have up close and personal interaction with me. This will also allow me to kind of gauge where interest is strongest and weakest so I can customize the course as I move along. I’m thinking I can probably get 15 or 20 people to buy that if I do it right.
I’m insanely excited to have come across his website and have also already purchased a few items from his store, all of which deliver at least 10 times the value of what he charges. Right now I’m working my way through How To Double Your Profits in Twelve Months or less, and again have gotten several ideas already. I’d strongly urge you to not to consider buyuing it, but to just be like Nike Says and “”Just Do it!” http://www.makepeacetotalpackage.com/online-store/double-your-profits/s from you. Is the link to use to buy this product.
Finally as I said the free info is amazing and should easily double your business all by itself. Go check it out at http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html If you go to that link he also has 4 Free Gift’s he’s giving out…and I won’t bore you by telling you again how amazing they are (But they are).
Brandon
Comment by richard curtis — January 12, 2009 @ 8:19 pm
Hi Clayton,
Here is my video.
http://www.youtube.com/watch?v=ZwKOexGkcws
thanks for the gifts and opportunity
Richard
Comment by Deb — January 12, 2009 @ 8:35 pm
Oh wow! My gifts from you just arrived! Thanks for the awesome service (I wasn’t expecting the ‘Steal These Secrets’ to be hard copy also!) - now I’m heading for the DVD player with DVDs in hand.
Thanks again - for all that you do for all of us.
Deb
Comment by Charlotte Smith — January 12, 2009 @ 9:24 pm
I would like to thank you both (Clayton and Wendy), for your generosity. Here is the email that I wrote to my clients and friends.
To my valued friends,
This coming year should be about growth, education and increased profits. All of the things you will have a much easier time attaining if you subscribe to one of the most informative newsletters and websites around.
Every week Clayton Makepeace, one of America’s best copywriter’s, sends out a very well written and easy to follow newsletter called “The Total Package”. In it he teaches his readers about all aspects of copywriting and marketing. Advertising, sales conversion, PPC(pay per click), e-mail marketing, lead generation, tips, tricks, techniques, and the psychology of it all. Very often he includes interviews with the best in the ‘biz’.
Oh…did I mention… he’s giving all of this to you for free! That’s right, $0.
If you want to make this year the best you’ve ever had, you need to sign up at the link below, and then get started with the next chapter of your business life.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
I wish all of you a very Happy New Year!
All the best,
Tasha
p.s. as if this wasn’t already good enough, Clayton is also giving you four very special gifts when you sign up.
Comment by Mark Baron — January 12, 2009 @ 9:37 pm
Hey!
Just wanted to drop you an email and give you some information that has been serving me well in building my businesses! I always have a goal of tripling income in a business in a matter of weeks and with the information I get from Clayton Makepeace, it has made that goal possible with my latest retail store project. Clayton shares proven concepts in direct marketing that helps me get a return on my marketing investment. You will get four awesome reports for free when you click on the link below that will help you with direct marketing. Please take advantage of this offer and I’m sure you’ll get some great ideas on how to give yourself a competitive edge in this tough market.
Your Friend,
Mark
Comment by Brandon Fredrickson — January 12, 2009 @ 9:38 pm
Hey Clayton I want to thank you for making this offer available to everyone today. I actually posted the email that is in my message above oni Jason Moffatt’s Mastermind board today before I knew that you had the contest. Your stuff has really impressed me a lot, the free info on this site is better then the info in most $2000 courses. I’ve only been reading your site a short time, and I’ve been ill so not able to put the ideas to use nearly as much as I will be able to in the future, but I have already been able to increase the bond my list has towards me, which has increased my opens and sales. My sales copy has improved a lot as well, which hopefully the video I posted on Youtube will show.
Thank you again for doing this, it really comes at a great time for me.
The link to my Youtube Video is http://www.youtube.com/watch?v=lurr8645H_M I hope that my emails, newsgroup posts and Youtube video bring you a lot of new people this year, I think all of them will be richly rewarded by taking a look around the site.
Brandon
Comment by Mark Baron — January 12, 2009 @ 9:44 pm
http://mailboxitmark.blogspot.com/2009/01/clayton-makepeace-rules.html
Comment by Jim Rodante — January 12, 2009 @ 10:04 pm
http://www.betternetworker.com/forums/viewtopic.php?f=19&t=12072&p=28621#p28621
http://goodcopywriting.com/web-copywriting/copyjax/
Hey Wendy!
What a brilliant marketing strategy. You guys never cease to amaze me and you’ve done it again. The simplicity of this tactic is probably the most brilliant aspect of the whole thing!
Anyway…here are two links to blog posts I’ve made touting the Total Package. I’ll be posting to a few more blogs also, if you need those links let me know!
Hope it helps…
The Total Package rocks, and so do you guys.
Best to you, Clayton and your entire team,
Jim Rodante
Comment by Jim Rodante — January 12, 2009 @ 10:37 pm
Dear Wendy,
Below is the copy for an email promotion I sent out to promote The Total Package!
starts here————————–>
Hey Pal,
This guy is just flat out off the charts when it comes to copywriting and direct-response marketing strategies.
This marketing newsletter has helped me a lot, thought it might benefit you too. Some real eye-opening stuff, see for yourself…
Many call him the greatest marketing mind alive…and he’s got the big numbers to prove it. His name is Clayton Makepeace, and his ezine, The Total Package, is a wealth of million-dollar marketing knowledge.
He’s generated sales copy that has produced over $1 Billion in sales over his 30-year career. Only a few marketers today can say they’ve achieved this level of success. And most of them don’t give away their secrets.
He also gives you these four in-depth marketing eBooks (he personally wrote them, not some lame affiliate filler content), as a bonus:
-Why Your Advertising Never Makes Money
-The Eight Components of Irresistible Direct Response Offers
-How to Decide Where to Advertise
-How to Write Killer Ads and Compelling Sales Copy
If you wanted to learn how to be a better golfer and Tiger Woods was offering free advice, would you take it? Of course you would. I know I would. Well, if you’re a marketer and Clayton Makepeace is offering you free advice, you’d better take it. You’ll be all the better for it.
Here’s the link if you’re interested in picking the brain of marketing genius, check it out for yourself…
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Talk soon…
Warm Regards,
Jim
ends here———————————–>
Comment by Mark Baron — January 12, 2009 @ 10:50 pm
here’s my youtube link:
http://www.youtube.com/watch?v=5kh7ID1Ydqo
Comment by Mike — January 12, 2009 @ 11:05 pm
Clayton - here’s the email message I sent to a bunch of friends I brainstorm with about marketing online.
—————————
Hey it’s Mike here,
Since we meet regularly to discuss ways to improve our online businesses … and since you often share great resources and ideas you’ve come across with me … I thought I should tell you about one of the resources I turn to most often.
I probably should have let you know about this earlier because it’s responsible for some of the biggest wins I’ve had over the last few months. For example …
Do you remember how I was telling you about an idea I had for using video conferences to make a boat-load of cash - even in a recession? And how some of us used that one idea to get a good bump in sales last December?
Well, I must confess, the idea wasn’t my own. I got it from a guy named Clayton Makepeace.
And this is not the only piece of advice I’ve gotten from Clayton over the last 12 months that’s made me money.
Since subscribing to his free ezine which is chock-full of useful tips for producing bigger profits more often …
… I’ve learned so much about direct marketing that I rarely - if ever - make a move in my business without consulting the pages of The Total Package (that’s the name of his online ezine) first.
As you know, ever since I got involved in this online marketing stuff I’ve been wanting to figure out some of the real secrets to making my emails and sales pages more profitable.
And you’ll also remember that I really struggled in the early days.
But I stuck with it.
And now, thanks mostly to Clayton Makepeace and the ezine I’m telling you about here, I’m now experiencing the kind of success I hoped for all those years ago.
And that’s why I’m writing this email to you: I want to give you the gift of a more profitable business by introducing you to Clayton Makepeace and The Total Package.
There’s no risk. It doesn’t cost a penny. And Clayton even throws in 4 valuable gifts completely free just for having a look. (You’ll see the 4 free gifts on the top right hand side of the page when you visit the link below.)
But even before you sign up for his free ezine you can read all the back issues and recent posts online at:
http://www.makepeacetotalpackage.com/
I signed up a little over a year ago and haven’t looked back. I know you’ll enjoy it (and profit) too.
Best for the new year,
Mike
Comment by Mike — January 12, 2009 @ 11:26 pm
Hi Clayton, this is Mike from comment 80 above.
After sending my initial email to my peers I realized I included the wrong link so I simply sent another email with the link to this page: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Hopefully some or all sign up!
Cheers,
Mike
Comment by Matt Detrick — January 12, 2009 @ 11:41 pm
The Makepeace family has definitely added tremendous value to my life and business already.
Pleasure to help you reach more people.
YouTube URL: http://www.youtube.com/watch?v=3VcZROuqi5k
Email: Subject: What Happened Here
Whatever happened to life’s stability
Ya know
The milk man, the paper boy, evenin’ tv
You know life’s waiting just around the bend, right?
Look, you and I both know our time is the #1 asset we share together here on planet earth.
ESPECIALLY in our business
You don’t want to be one of “those” business owners left asking “What Happened Here”?
By the time you ask yourself that question, it’s too late and chances are your business made a head-first plunge down the toilet drain.
Listen, you know I love you, I add value to your life and you to mine or we simply would not be friends, right?
RIGHT
You and I know we need to work ON our business rather than IN it
Would you like to know how to do that better?
Of course, I do too
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
That’s exactly the reason why I chose to sign up for Clayton Makepeace’s total package website
Now, before you start swirling around like a backwards toilet in the Australian Outback, you know ANY resource I tell you about HAS to add value to your life to save you time, improve your business, or make you more money
The Total Package did all three for me so I felt I had to share the love with you, too
On a recent copywriting project, I used what I learned from a past issue of the Total Package to quickly write headlines tugging at the reader’s very heart like speedy gonzalez chasin the cheddar
Not only did Clayton’s Total Package help out on the headlines
I also learned how to deal with Oprah’s team when I land a project in the future
By the way, that copywriting project I told you about made me over a quick “G”
So, if you’re like me
You know you have got to be
CERTIFIABLY INSANE
To pass up Clayton’s Total Package
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Oh, by the way, he’s also giving you 4 of his best reports to help you invest more of your time working on your business rather than your business working you
Sincerely,
Matt
P.S. Don’t worry about thanking me, just call me the second you save time, improve your business, or make more money from using the Total Package right here:
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Blog Post: I also posted on http://www.MichelFortin.com and yet I think the blog ate my post or the comment has to go through moderation cuz when I clicked “submit” I reached a 404 error page listing Michel’s blog archives
*sigh* that was one heckuva persuasive post, too.
Ah well, I want to get this in before midnight so here goes.
Comment by Lisa Allen — January 13, 2009 @ 12:14 am
Thank You Clayton,…YOU ARE THE BEST!!!
Here’s a copy of the e-mail that I sent to Everyone in my contacts.
Happy Holidays to All!
Who says there’s No such thing as ’something for nothing?’
I’ve discovered the Secret to Success!
Listen, and Listen Very Carefully…if you want to be successful, you Need to Emulate successful people. You learned this when you were young-Birds of a feather flock together. Well, I’ve discovered a Genius when it comes to succeeding in business, a man who has not only created vast wealth for himself but for every business he’s Ever come into contact with. He has the Midas Touch…and he wants to Share that with all of us.
I’m talking about Clayton Makepeace, and if you’ll simply go to http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html, he has 4 FREE reports just for you!!
1.) Why your advertising never makes money…2.) The eight components of Irresistible direct response offers…3.) How to decide where to advertise…4.) How to write killer ads and compelling sales copy.
Not only that, but there’s an archive of at Least 600 articles that will help you and your business achieve quantum growth.
This man and his dedicated staff of professionals has helped my copywriting skills grow by leaps and bounds! And I know that if you sign-up at his web-site (for Free!), he Will help you achieve business goals that are Beyond your Wildest Dreams! He also has courses, books, e-books, and other products that will be in-valuable to your business.
So, what are you waiting for??!! Check it out right this instant! I promise, you’ll Never be Sorry you did!!
Sincerely,
Lisa Allen
Comment by Lisa Allen — January 13, 2009 @ 12:25 am
Thank You Clayton…YOU ARE THE BEST!
Here’s a copy of the e-mail that I sent to Everyone in my contacts!
Happy Holidays!
Who says there’s No such thing as ’something for nothing?’
I discovered the Secret to Success! If you’ll just visit http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html , and sign up for the Best business information Free newsletter to be found anywhere, from a Super-Sucessful man (and his dedicated staff), he’ll Give you 4 IN-VALUABLE, free reports that will explode your business!
He has helped my copywriting knowledge grow by leaps and bounds, and thanks to him, and his professional staff, I WILL become an A-Level Copywriter.
See what he can do for you… I KNOW YOU WON’T BE SORRY YOU DID!!!!!!!!!
Sincerely,
Lisa Allen
Comment by Lisa Allen — January 13, 2009 @ 12:33 am
CLAYTON, My blog comment is at http://www.blogger.com/comment.do
Sincerely,
Lisa Allen
Comment by Lisa Allen — January 13, 2009 @ 12:35 am
Clayton,
my blog comment is here
http://www.blogger.com/comment.do
on copywriter blog.
Lisa Allen
Comment by Idris Arkette — January 13, 2009 @ 12:56 am
Enjoy…
http://www.youtube.com/watch?v=GI0ue0Dd62E
P.S.: Ladies prepare to “oohhhh” and “ahhhh” at my
gorgeousness. Peace.
Comment by Susan Connors — January 13, 2009 @ 2:56 am
Hi there
Wanted to say great idea and sorry I missed the deadline.
Congrats everyone who participated.
Sue in Aus
http://www.marketingforlife.com.au
Comment by Dean Kennedy — January 13, 2009 @ 8:31 am
Here’s the email I’ve sent to my contacts …
—————–
Imagine, just for a moment, that you’re a successful business owner.
Over the years, you’ve learned that the one great lesson is that you’re always learning.
You’ve learned from the masters of business.
The giants. The gurus. The unsung craftsmen and women and those with household names.
Sage advice, proven techniques, fast-tracked life lessons.
Some you’ve paid thousands to learn, some you’ve learned for much less, other lessons even more costly in time because of your stubborness.
From each, part of the massive “jigsaw” of knowledge that makes up your success.
Then imagine, suddenly, you are given a magnificent but alas saddening gift …
An awareness that you’re about to be struck by total amnesia.
All the knowledge you have learned over years and decades will suddenly be lost. Forgotten.
Your jigsaw is back in tiny pieces.
But you have just a few seconds to leave yourself one message before the amnesia strikes.
Tick, tick, tick … you hurriedly reach for the nearest pen, and scribble down one word:
makepeacetotalpackage.com
Because if you were to start again, this would be your first port of call to re-build solid, sage, proven skills from master craftsmen.
Masters of marketing, copywriting and successful business.
Masters who share their skills with the world. Hard-earned lessons. Fast-tracks to success. In-depth insight.
Best of all, you can leave your wallet in your pocket.
Because … stunning as it may seem … this magnificent marketing resource comes to you online for free.
When you sign-up to this free daily email and online article, you’ll discover a veritable goldmine of wealth-building and business-building advice.
If you get emails sent to you that actually are selling something — a program, an event — then take careful note, because your skill level is about to rise yet again as you observe the best of direct response marketing techniques. Again, at no cost.
If you were really clever, you’d make http://www.makepeacetotalpackage.com/ your home page.
And you’d invest time in yourself every day to read and implement the gold nuggets of advice waiting in each article. And you’ll have a folder to save them all!
Before you do anything else, go now to http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html and sign-up.
It’s free (and you get four valuable gifts just for joining). If you read this story, I don’t need to explain how powerful I think this resource is: you’ll very quickly find that out yourself.
To your business success,
Dean
Comment by paul gooldlad — January 13, 2009 @ 11:23 am
I wrote to client tenants at our Shopping Malls
Hey Guys
I know only too well about the pain many retailers are going through as the credit crunch starts to bite harder and deeper.
You may just want to check this out - and pass the link to your marketing colleagues……a key way to help you trade out of the current slump is to increase your turnover and build your customer base - at the expense of your less well-informed competitors.
Go on - what have you got to loose. Try http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html and learn from the greats of copywriting. Even if you dont get your hands dirty writing marketing copy yourself - become more familiar with what what works well. This will help you to keep challenging your marketing team to improve their conversion rate - copy what works!!!.
Helping you survive and succeed…all part of the service
Take Care
Paul G
Comment by Frank O'Leary — January 13, 2009 @ 4:08 pm
I think I discovered a small problem, which may have caused some folk’s entries in the contest NOT to be recorded by the midnight deadline last night (as happened with me. I’ll email Martha Shelton the particulars.)
I bookmarked Clayton’s ORIGINAL post announcing the contest. Its URL was :
http://www.makepeacetotalpackage.com/clayton-makepeace/all-i-want-for-the-holidays.html#more-765
That’s where I made my earlier email entry, which got recorded no problem. Using the same URL, I made a last-minute blog entry late last night, about 20 - 30 minutes before the deadline, which never appeared in the blog comments. (Same again earlier today, with a follow-up. One shorter entry DID appear, but a repeat of the blog entry didn’t appear. At least one other commentor — jsulli72 — seems to have had the same problem.)
I think what happened may have been this : Yesterday Wendy sent a reminder to us all that the midnight deadline was looming. Its URL was :
http://www.makepeacetotalpackage.com/wendy-makepeace/urgent-deadline-midnight-tonight.html#more-862
It seems at that point the approx. 74 comments at the Clayton original URL got transferred over the the Wendy URL … and subsequent entries at Clayton’s original URL went off to Never-Never-Land, never to be seen again.
Perhaps the techs at The Total Package can confirm?
So just for the Hell of it, I’ll submit once again (now for the third time) my late-night entry of Monday evening (along with the additional Intro’ from earlier today). It was :
- - -
Hey, since it IS possible that some technical glitch at The Total Package end discarded submissions that came in in the last hour or so, before the midnight deadline, why not send those submissions along again, anyway?
Since we all know what a good guy Clayton is, if the problem was at his end he’d probably extend the deadline a bit. (What the Hell … can’t hurt to ask!)
In any case, Clayton’d probably appreciate knowing that some of us kept trying, right to the bitter end — even if he can’t allow any exceptions to his deadline.
(And he’d be well within his rights to chide us tardy-types, that we should have learned by now to get our weekend homework done before the last minute Sunday night!)
With that in mind, here’s what I sent along (about twenty minutes before the deadline!).
- - -
The following comment was posted at the blogs listed below (at the end of the comment; a couple of those blogs are moderated, so the comment might not appear ’til it’s been screened by the moderator).
Comment :
On the subject of New Year’s resolutions …
Mine is to unsubscribe from all the e-newsletter subscriptions I’d signed up for. They waste far too much of my time, and most just try to pitch me something. So I’ll be scrapping about fifteen newsletters. (My InBox will thank me!)
There’s one exception. I will NOT give up my subscription to Clayton Makepeace’s The Total Package. It’s invaluable — the one internet sales and marketing newsletter I actually look forward to receiving, and read as soon as it arrives.
My New Year’s gift / tip to the readers of this blog is to follow suit … scrap the junk you’re not reading anyway, and check out Makepeace’s Total Package.
It’s always well written, with meat-and-potatoes content - no fluff. I always learn something I can use … or at the very least, something very interesting. And there are about 600 back-issues / articles archived at the site, all freely accessible and searchable.
http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Print out all the content on his site and you’re looking at close to 3,000 pages. If you had to buy it all, you couldn’t afford it. But Makepeace gives it all away, for nothing. The man is crazy. (Like a fox.)
Besides Makepeace himself, the site features the occasional contributions of several (24, in fact) other experts. They bring fresh perspectives and experiences to the wealth of information Clayton provides personally.
There’s a Canadian connection, too, in that 3 of Clayton’s contributing columnists — Daniel Levis, Troy White and Michel Fortin — operate from north of the 49th … Alberta, Ontario and Quebec, respectively.
WELL worth your time. Take 10, visit makepeacetotalpackage.com , and test a trial subscription. It’ll make your 2009.
[ end comment ]
[ sent to : ]
1. Wildfire Strategic Marketing
http://3i.wildfirestrategy.com/2008/11/24/seo-is-not-about-the-engines-its-about-the-people-using-the-engines/
2. Blogging Me, Blogging You
(Ed Lee, a four year veteran from the front lines of PR and now an Account Director at Internet communications consultancy, iStudio. An Englishman living and working in Toronto, Canada.)
http://bloggingmebloggingyou.wordpress.com/2008/12/04/above-the-line-below-the-line-through-the-line/#comments
3. Canadian Marketing Association Blog ( moderated )
http://www.canadianmarketingblog.com/archives/2009/01/my_new_years_resolutions_1.html
4. MarComedy: Musings on PR, Advertising & Media
http://marcomedy.wordpress.com/2008/05/16/hello-vs-next/#comment-3439
= = = = = = = =
Belatedly, (too late to make comment submissions before the deadline) I discovered a site listing the Top 30 Canadian Marketing and Advertising Blogs. That might be of some interest to Clayton and other TP readers. It’s at :
http://www.scottweisbrod.com/index.php/?p=308
That page states that AdAge had started tracking the top 150+ marketing and advertising blogs (apparently tracking 427 blogs in order to rank and determine the top 150). Might be worth further research. (I believe the Top 30 Canadian were just extracted from the AdAge list.)
( While it’ll miss last night’s deadline, who cares? In appreciation for Clayton’s being such a good guy, I pledged to continue making blog-comments, plugging the Total Package, on those Top 30 Canadian blogs, as I work my way through them, as part of my own research. )
Comment by Anne — January 13, 2009 @ 10:02 pm
Hi Clayton,
I sent an email to my list even though it was too late for the contest. What the heck? You give GREAT information.
(Actually I sent 2 emails, because I accidentally sent the first half prematurely. Oops!)
Here’s what I wrote.
{email 1}
Hi everyone,
{If you were a member of the peer review group, don’t worry. I’m done badgering you. (I bet my kids wish I would say that to them!)}
I’m going to be very upfront with you. I’m writing to invite you to sign up for a newsletter.
But WAIT! Before you press the spam button on me, let me tell you that I know what you’re probably thinking. You’ve signed up for so many copywriting newsletters that one more will make your inbox explode digital puke all over your office.
I know. I feel the same way.
But this one is different. It’s actually GOOD.
So good that, with the exception of the AWAI stuff, it’s the only one I haven’t purged from my subscription list. In fact, if I had to choose between AWAI’s offerings and this one, AWAI would be the first to go. It’s THAT good.
And the only reason I got onto it in the first place was word of mouth.
You see, I kept running into people who recommended it. Other aspiring copywriters. And established copywriters. And marketers.
Finally I figured I just had to see for myself what it was about. So I signed up.
I have to admit, I thought I’d just read a couple issues and unsubscribe.
But all it took was one issue of The Total Package to get me hooked.
Yes, I’m talking about Clayton Makepeace’s newsletter. (Now you know why I’m so excited!)
Enough said.
{email 2}
Sorry guys,
You all know what a featherbrain I am now - i pressed “send” instead of “save!”
Well, at least I’d gotten to the point.
Clayton’s newsletter is awesome. I learn something every time I open it. Which is every time it comes. I can’t say that about any other newsletter I’ve ever subscribed to.
And right now, if you sign up, you’ll get four awesome premiums.
The information in any one of them could have made thousands of dollars’ difference for my husband and me had we had it when we first opened our store.
(Plus they’re worth reading for the entertainment value alone - i just about cracked a rib reading Free Report #1!)
Here’s the link. http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
Have a great night, and happy reading!
Comment by Brian Duvall — January 14, 2009 @ 8:49 am
Testimonial video about how Clayton’s Total Package newsletter has helped our non-profit food bank raise $12,425 from just 89 letters mailed with a 24% conversion rate and increase the average size of donation by 1,305%.
http://www.youtube.com/watch?v=DhVJicwgwGU
This is why I’m telling everyone in the non-profit world to subscribe to your free newsletter AND invest in the Ultimate Desktop Copy Coach. It’s pure gold… literally.
Thanks, Clayton.
Brian
Comment by Dean Kennedy — January 15, 2009 @ 6:31 am
When I posted my first promo video, I’ll admit that I goofed in terms of creating my script “on the fly” — it might be alright when making a speech or on a teleseminar call, but I don’t have that yet worked out for recorded video! So I made a second video and put that on YouTube too: http://www.youtube.com/watch?v=veQ2nrrJIZY — and I just want to say thanks again for the incredible content spread liberally over this website every day … it really is sensational stuff!
Comment by Beth Gott — January 16, 2009 @ 12:35 am
Hey Clayton, Wendy,
I have read all the entries on this page and
everything they have said here is the absolute
truth! The Total Package definately has some of
the best copywriting information I’ve read
since I’ve been online.
God Bless you and all the other writers for
being so straight forward with the information
you put in your articles. I have had one major
difficulty in starting my online business, Me,
I have been so afraid of failing that I’ve
been sitting here reading everything I’ve
been able to grab,(which I needed to do)and
not putting anything into practice, because
I told myself I couldn’t afford to fail. Well
after tonight, win lose or break even, I’m
getting off my backside and doing what I’ve
been afraid to do! No turning back, I’ve
started a few blogs already but so far haven’t
really done anything with them, tonight I’m
going to do some writing!
Comment by Brandon Fredrickson — January 16, 2009 @ 6:33 pm
Hi- I just wanted to say THANK YOU to Clayton, Wendy, Martha and everyone else here that make’s the Total Package possible. I’ve not been reading it very long, but have already made several thousand dollars by “borrowing” idea’s I’ve found in the Ezine. I entered the contest and today the postman had a bag of goodies for me that included Double Your Profits in Twelve Months, Steal These Secrets Volume’s One and Two plus How to Challange a Strong Control and kick it to the curb. I have just sat down to start going over them and wow! My plan right now is that I’m going to take 1/3 of the profits I make from the tools Clayton makes available for free on this site and the Free Bonus Material I got for partaking in Clayton’s contest. I’m then going to reinvest that back into material from Clayton, and my plan, depending upon what my progress level is at that time, is to purchase either the DeskTop Copy Coach or the Marketing Summit at the end of August once I get back from my family vacation. I’m excited to start using Clayton and Companies vast well of knowledge to grow my own business. Thank you again to Clayton and I hope that 2009 is your best year Ever with Repsonseink and The Total Package.
Brandon Fredrickson
Comment by Joe Swopes — January 17, 2009 @ 12:49 am
Man! I can’t believe I missed this one! Ya snooze ya lose right? This was a great opportunity and I will be keeping my eyes peeled for any future opportunities lol.
Comment by Stephen Monday — January 17, 2009 @ 9:29 am
After completing two AWAI programs, “Accelerated Course For Six-Figure Copywriting” and the “Masters Program For Six-Figure Copywriting”
I stumbled upon Claytons free newsletter and I am amazed at
this guys insights and straight forward lessons. (as well as a since of humor)
Thank you Clayton for you continue to prove to other
Copywriters, that even YOU continue to learn from observation and keen perspectives. I will recommend your Newsletter to others, and Thank You for sharing!!
Webwriter777 Stephen Monday
Comment by Jim Rodante — February 7, 2009 @ 1:13 pm
Wendy, Clayton & Martha,
Just wanted to inform you guys that I received my prize this week in the mail!
Yep, got my copy of the Ultimate Desktop Copy Coach and am diggin’ in to this treasure chest as we frickin speak.
Btw, I think I’m the only one who chose the UDCC as my prize! The other 5 winners chose the Summit DVD set, or so I hear.
But hey, I checked with Carline, Tony, Kim Schwalms, Caleb O’Dowd & Mrs. Red Hot Copy herself, Lorrie Morgan-Ferrero, and, for my purposes, they all recommended the UDCC over the Summit DVD Program. (Thanks for your advice, guys.)
They thought it would be something that would immediately improve my copywriting skills and was easily referenced.
So either it was a conspiracy — there’s stuff from the Summit they don’t want ME to know — or, I got some professional, sincere advice from a group of top-notch writers who I have a ton of respect for.
Okay. So I went in the opposite direction of the crowd!Nothing new there, if you know me. Try it, you’ll be surprised what might happen when you go opposite “the crowd”.
Clayton’s been doing it his whole damn life and look where it’s gotten him.
Hugs & cheek kisses (at least for Clayton) to everyone at The Total Package and a big hearfelt thanks again…
Talk soon,
Jim Rodante
Winner, Best Blog Post for
The Total Package Promotion Contest
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Comment by TV — July 3, 2010 @ 8:19 am
Hey!
Just wanted to drop you an email and give you some information that has been serving me well in building my businesses! I always have a goal of tripling income in a business in a matter of weeks and with the information I get from Clayton Makepeace, it has made that goal possible with my latest retail store project. Clayton shares proven concepts in direct marketing that helps me get a return on my marketing investment. You will get four awesome reports for free when you click on the link below that will help you with direct marketing. Please take advantage of this offer and I’m sure you’ll get some great ideas on how to give yourself a competitive edge in this tough market.